All Gifts Matched

NEW: Donate to the Anti-Racism Fund and double your impact!*

Help fight racism in Canada.

P&G

UP TO $400,000 IN MATCHING FUNDS PROVIDED BY P&G CANADA.*

 

Support anti-racism initiatives in Canada and double your impact!

Racism is a persistent problem in Canada. It is both overt and subtle, and is ingrained systematically within institutions like schools, workplaces, and government — this isn’t new.

Since the start of the COVID-19 pandemic, hate crimes against Asian Canadians have risen 97 percent in Vancouver alone, and more than 800 racist incidents have been reported across Canada.1 Within the Canadian justice system, Indigenous Peoples are the most disproportionately overrepresented population2 and in Toronto, Black Torontonians are 20 times more likely to be shot by police than white residents.3 In classrooms across Canada, more than half of students who identify as visible minorities have reported being the victim of racist taunts.4

Taking action against hate, the Anti-Racism Fund supports charities fighting racism in Canada. Plus, for a limited time, every dollar donated to the Anti-Racism Fund will be matched by P&G Canada up to $400,000.*

Your gift will support a wide range of charities in Canada leading anti-racism advocacy efforts, research, education, and more. Your donation will be pooled with gifts from others to help achieve wide-reaching effects and will make a real impact. Plus, you will receive an official charitable tax receipt to qualify for tax credits! Donate today to take a stand against racism.

Anti-Racism Fund Progress:

 

P&G Canada

Thank you to P&G Canada and their brands for their support!

Tide
Downy
Dawn
Swiffer
Bounty
OLAY
Pantene
Head and Shoulders
Charmin

 

About P&G: At P&G, fostering equality and inclusion, supporting our communities and protecting the planet is embedded in how we do business. We believe we have a responsibility to make the world better — through the products we create and the positive impact our brands and Company can have. Under our Lead with Love campaign, P&G and its brands have committed to 2,021 acts of good this year. Consumers can do even more through www.pggoodeveryday.ca, a new consumer rewards program that helps turn everyday actions into acts of good. Activity on the website earns points that can be redeemed for rewards and P&G makes donations to causes consumers care about.

 

What makes up the Anti-Racism Fund?

The Anti-Racism Fund includes more than 50 registered charities supporting anti-racism initiatives.

To see the latest list of charities included in the fund, please view the list here.

Funds will be transferred quarterly, subject to a minimum of $10 per charity. If you represent a registered charity leading anti-racism programming that would like to be included in this fund, please get in touch.


Why donate to a Cause Fund on CanadaHelps?

The power of many
Join others across Canada to fight racism and make an even bigger difference!
Trusted, registered charities!
Your donation goes to trusted, registered charities. You get a tax receipt too, which can help reduce your taxes.
Broad impact.
Support a wide range of charities fighting racism in Canada through advocacy, education, research, and more.


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Sources:

  1. Alarming surge in anti-Asian hate crimes recorded in U.S., Canada since pandemic started
  2. Indigenous Experiences with Racism and Its Impacts
  3. The Pervasive Reality of Anti-Black Racism in Canada
  4. ‘I get nightmares’: How racial violence in high schools is taking a mental toll on students

Terms and Conditions:

P&G Canada will match every donation of $3 or more made to the CanadaHelps Asian Solidarity Fund and the Anti-Racism Fund between March 24, 2021 12:01AM EDT and June 30, 2021 at 11:59PM EDT, up to a maximum of $400,000 CAD per each fund. CanadaHelps will distribute the funds from the Asian Solidarity Fund to charities supporting Asian Canadians and will distribute funds from the Anti-Racism Fund to charities leading anti-racism initiatives as determined by CanadaHelps and P&G.

CanadaHelps will provide tax receipts for all donations made through canadahelps.org. Offer valid only on donations made to the CanadaHelps Asian Solidarity Fund and the Anti-Racism Funds, and does not include donations made to individual charities, charity campaigns, the donation of securities, P2P or third-party events, API donations, and the purchase or redemption of Charity Gift Cards.