Our youth today are our leaders of tomorrow. Yet, in today's rapidly changing world, our young people are facing greater challenges than ever before. 4-H is a national program designed to help young people grow into productive, responsible citizens with an awareness and concern for the world around them.
4-H BC strives to develop lifelong skills in our youth and volunteers, through programs that focus on knowledge, leadership, citizenship and personal development. This is fostered through project and program work, experiences with their 4-H Club members and leaders and their participation in district, regional and provincial programs. 4-H BC develops leaders with a commitment to community, in an exciting and challenging environment.
Our Public Audience
63% 30-59 years old
82% are female (make the majority of buying decisions)
33% earn between $100k - $200k
Over 30% have agriculture related occupations
47% are loyal (Involved with 4-H for 5-10 years)
65% shop at physical retail stores
95% more likely to consider future purchases with a company supporting 4-H