What is Formula 4 Hope? Formula 4 Hope is an annual fundraising campaign that helps support Atwell Centre’s work with women in downtown Hamilton. The campaign runs between Mother’s Day (Sunday, May 10) and Father’s Day (Sunday, June 21). This year, their goal is to raise $50,000 for women who depend on Atwell for their services. Due to many changes we’re all facing right now, Atwell has changed this year’s campaign to an online focus, which they are now calling our ‘Formula 4 Hope: Virtual Edition’. No plastic baby bottles. Just fill up your ‘Virtual Bottle', spread the word through your social networks – and they do all the rest. Help make this year Formula 4 Hope: Virtual Edition a success this Mother’s Day! Will YOU join my team to help make this year’s campaign successful again. A small amount of dollars raised will make a BIG difference in a woman’s life and that of her newborn baby. Thank you for your generous support. Together, we CAN change lives.