The Helmets on Kids Community Partnership was started by the Brain Injury Association of London & Region along with the Ontario Trial Lawyers Association in 2002. Since its first event, held in London, Ontario, this initiative has distributed more than 15,000 helmets to students.
Over the years OTLA members have expanded the Helmets on Kids campaign to other cities and regions across the province including Aurora, Burlington, Chatham, London, Mississauga, Ottawa, Toronto and Trenton. The program continues to expand each year.
This program is intended to put a helmet on the head of every child who needs one, and provides education and awareness about bicycle helmet use. In addition, the program also includes a videotape presentation and educational material for distribution at local schools.
Local members of OTLA generously give their time and money to both organize these community partnerships and fund the cost of the bike helmets.