Red Shoe Walk 2020

My Friend's House

1 week, 3 days Remaining
Campaign Ends March 1, 2020
  • Campaign

Once again, men will literally put themselves in women’s shoes and walk in heels in a lighthearted effort to raise awareness about a serious issue.  

1 in 4 women will experience domestic abuse in her lifetime. At least 600 women a year in the Georgian Triangle access support services with My Friend’s House every year. After government funding, the shelter is required to raise an additional $400,000 to maintain the essential services to assist women and children fleeing abuse.

"You can't understand another person's experience until you've walked a mile in their shoes." To get people listening, learning, and talking, the Red Shoe Walk asks men to be literally walking one mile in women's high-heeled shoes. It's not easy walking in these shoes, but it's an experience that can be a fun challenge.

This year the Walk has changed its format. During the month of February, Men can do their walk in the comfort of their own home or office while friends and family cheer them on. Registration for the event is online and includes links for fundraising pledges, the date and time to schedule your red heels and permission to post your photo or video. Traditionally, men gathered for an autumn rally walk in downtown Collingwood but My Friend’s House has incorporated the world of social media.

“We want to raise awareness and start conversations, what better way to do that than to have the good men of our community take their red shoe walk into their own environment and capture the fun for us to share”, says Julie LeBlanc, Event Manager for My Friend’s House.  “Spend a half hour in heels, doing a routine activity, like grocery shopping. We even provide the red high heels! Imagine if only 50 men participated, that’s a lot of dialogue inducing social media content!”

Registration starts January 22 and participants can schedule their walk in protest of domestic violence anytime during the month of February.