Long-term Desired Outcome
- the public will change the world when educated about the issues
- that advertising, media and PR tactics Fortune 500 corporations employ should be deployed to save the environment.
- in using innovative approaches as filmmakers, advertising executives, and social media experts to change the messaging around conservation – no more gloom and doom. We are starting a revolution, winning, and having a blast doing it.
- in encouraging people to make a difference with their own two hands.
- in using the power, energy and community of kids to change the world
- approach conservation in a way that isn’t overly bureaucratic, corporate, or political.
- in being powered by and work for the people
- in the power of partnerships and collaboration.
- in reducing operational fees through the creation of a virtual community, and gain sponsorship and funding in a cost effective manner.