SHORE Centre - Choices Endowment Fund


  • Campaign

The Kitchener and Waterloo Community Foundation holds an endowment for SHORE Centre called the Choices Endowment Fund. Invested gifts and the earnings support SHORE Centre initiatives, with the funds helping to stabilize the financial future of SHORE Centre and ensure members of the community have access to pro-choice sexual health options, resources, and education.

Donors who make gifts to the Choices fund are guaranteed that the capital will be invested and the earnings will always support the work of SHORE Centre.

Our Story

SHORE Centre was founded in 1972 and originally named Planned Parenthood Kitchener-Waterloo, followed by Planned Parenthood Waterloo Region. The Centre grew out of the Birth Control Centre at the University of Waterloo in order to provide all residents of our community with sexual health information and support.

We are affiliated to the International Planned Parenthood Federation through our membership with Action Canada for Sexual Health and Rights.

Our Vision

A community that honours sexuality, diversity and choice.

Our Mission

To promote choice through accurate sexual health education and confidential pregnancy options support.

Our Values

  • Pro-choice
  • Sex positive
  • Inclusive
  • Accessible