Registered Name: White Ribbon

Business Number: 141050708RR0001

Boys Don't Cry

Campaign Ends Aug. 31, 2020

White Ribbon’s “Boys Don’t Cry” campaign draws attention to the impact of rigid gender stereotypes on boys throughout the life cycle. To create healthier masculinities, we need to encourage boys and men to express a full range of emotions and understand the positive difference they can make when they do.

Efforts to eradicate gender inequality and all forms of gender-based violence require that we rethink harmful aspects of masculinity in order to promote healthier, peaceful and inclusive alternatives. These efforts need to start early, so that boys and young men grow up with healthier models of masculinity. Whether you are a parent, family member, or educator, you can play a positive role in ending toxic masculinity in new and existing generations. 

Please support our efforts by donating generously so we can continue our important work to promote healthy masculinities and end all forms of gender-based violence.

To find out more:

Boys Don't Cry Campaign Page

Boys Don't Cry PSA

Boys Can Be Confident In Their Gentle Selves If Men Pave The Way

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