Summertime is typically a slow period for charities trying to fundraise—and this year’s COVID-19 pandemic has put more strain on the sector. However, now more than ever, charities are finding creative ways to reach out to their donors using technology.
The Great Canadian Giving Challenge is an opportunity to leverage technology in order to engage with supporters and drive more donations. Take a look back at how much organizations like the Toronto Humane Society and PAL-Reading Services raised funds and rallied supporters in past years with the challenge.
Watch their success stories below.
The Toronto Humane Society
The Toronto Humane Society achieved fundraising growth by over 35% during the summer months, by leveraging the power of its social media channels and website through the Great Canadian Giving Challenge.
PAL-Reading Services raised $15,000 over the previous year by launching a successful Great Canadian Giving Challenge email campaign and enlisting the help of a generous matching donor.