By 2026, Imagine Canada’s Chief Economist predicts the sector will need $25B to meet the rising demand for services. That means your charity needs new sources of revenue. Will Power—a campaign hosted by the Canadian Association of Gift Planners (CAGP)—is inspiring Canadians to leave gifts in their wills and can help you tap into estate giving as a significant revenue stream.
Join our special guest from the CAGP, Laurie Fox, to learn:
• What Will Power is and how it can grow your revenue;
• What studies are showing when it comes to making the case for estate giving;
• The promising results from the 2020 Will Power campaign, and plans to roll out the campaign in your community this year; and
• How you can join Will Power and benefit from exposure to new audiences, get tools to start the conversation about gifts in wills with your donors, and more!