{"id":54575,"date":"2025-06-10T10:58:01","date_gmt":"2025-06-10T14:58:01","guid":{"rendered":"https:\/\/www.canadahelps.org\/?page_id=54575"},"modified":"2025-06-18T09:16:50","modified_gmt":"2025-06-18T13:16:50","slug":"branding-update","status":"publish","type":"page","link":"https:\/\/www.canadahelps.org\/en\/branding-update\/","title":{"rendered":"Branding Update"},"content":{"rendered":"<style>#brandingupdate-canadasbest{width:90%;margin:0 auto 96px auto;max-width:1288px}#brandingupdate-about-ch,#brandingupdate-acharity,#brandingupdate-built-on,#brandingupdate-freeallinone,#brandingupdate-securities{width:90%;margin:96px auto;max-width:1288px}.ch-rounded-bottom-corners{border-bottom-left-radius:12px;border-bottom-right-radius:12px}.brandingupdate-side-by-side{display:flex;max-width:1288px;margin:0 auto}.brandingupdate-sbs-left,.brandingupdate-sbs-right{width:50%;padding:50px 50px 0 50px}.brandingupdate-sbs-left img,.brandingupdate-sbs-right img{width:100%}.ch-divider-gradient{height:12px;background:linear-gradient(90deg,#bfffde 0,#fffaae 100%);border-top-left-radius:12px;border-top-right-radius:12px}.gradient{background:linear-gradient(to right,#ffd2ad,#ebcfff);height:7px}.green-gradient{position:relative;display:inline-block}.green-gradient::after{content:\"\";position:absolute;left:0;bottom:0;width:100%;height:2px;background:linear-gradient(to right,#00e676,#00a0e6)}.brandingupdate-sbs-right ul{padding-left:20px}.brandingupdate-sbs-right li{list-style-type:disc}@media screen and (max-width:640px){.brandingupdate-side-by-side{flex-direction:column}.brandingupdate-sbs-left,.brandingupdate-sbs-right{width:100%}.order-one{order:1}.order-two{order:2}}<\/style>\n<section id=\"brandingupdate-canadasbest\">\n<div class=\"brandingupdate-side-by-side\">\n<div class=\"brandingupdate-sbs-left\">\n    <img decoding=\"async\" src=\"https:\/\/www.canadahelps.org\/media\/20250605_mkt395_001.png\" alt=\"\">\n    <\/div>\n<div class=\"brandingupdate-sbs-right\">\n<p class=\"header-label\">We\u2019re evolving! Discover what\u2019s new<\/p>\n<h1 class=\"header-display\">Different Look, Still the CanadaHelps You Trust<\/h1>\n<\/p><\/div>\n<\/div>\n<\/section>\n<section id=\"brandingupdate-built-on\">\n<div class=\"ch-divider-gradient\"><\/div>\n<div id=\"brandingupdate-built-on-content\" class=\"ch-purple-section\">\n<div class=\"brandingupdate-side-by-side\">\n<div class=\"brandingupdate-sbs-left order-two\">\n<h2 class=\"header-primary text-white\">You might have noticed a new look and feel to CanadaHelps<\/h2>\n<p class=\"text-white\">Including changes to our website, our refreshed logo, and updated colours and the way we communicate. These changes are designed to better reflect who we are today and make it easier to reach and connect Canadians with the charitable causes they care about.<\/p>\n<p class=\"text-white\">Our new logo embodies the spirit of generosity, and the interconnectedness of both donors and charities in our business and in broader society. <\/p>\n<p class=\"text-white\">While our colours maintain the blue of the past and celebrate the diversity and vibrancy of the nonprofit sector with a broadened colour palette. What hasn\u2019t changed is our steadfast mission\u2014to spark generosity that powers positive change.<\/p>\n<p class=\"text-white\">For 26 years, CanadaHelps has been a trusted partner for charities and donors alike. These updates are part of our continued commitment to innovation and community impact.<\/p>\n<p>&nbsp;\n<\/p><\/div>\n<div class=\"brandingupdate-sbs-right order-one\">\n    <img decoding=\"async\" src=\"https:\/\/cdn-ch-prod-bqhwa0ewbpg6eyc2.z01.azurefd.net\/prod-static\/img\/2025\/ch-logo-en-horizontal-rgb.png\" alt=\"CanadaHelps\" style=\"width:90%;margin:0 auto;padding: 5px;background:#fff;border-radius:10px;\">\n    <\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"brandingupdate-freeallinone\">\n<div class=\"brandingupdate-side-by-side\">\n<div class=\"brandingupdate-sbs-left\">\n    <img decoding=\"async\" src=\"https:\/\/www.canadahelps.org\/media\/20250605_mkt395_002.png\" alt=\"\">\n    <\/div>\n<div class=\"brandingupdate-sbs-right\">\n<h2 class=\"header-primary\">Why Did We Change the Way We Look?<\/h2>\n<p>   Last fiscal year, we decided to reinvest in and revitalize the CanadaHelps brand for the first time in more than 10 years. We are entering our 2025-2026 year with a cleaner, more cohesive, future-ready brand to leverage our current 25 years of trust and brand awareness, and to set us up for success as we move into the next 25 years of CanadaHelps.<\/p>\n<p>    Our goal is simple: to ensure our brand feels as connected, inspiring, and impactful as the work we all do to support Canada\u2019s communities.<\/p><\/div>\n<\/div>\n<\/section>\n<section id=\"brandingupdate-acharity\">\n<div class=\"brandingupdate-side-by-side\">\n<div class=\"brandingupdate-sbs-left\">\n<h2 class=\"header-primary\">What to Expect: Improved Tools, Same Trusted Support<\/h2>\n<p>    The CanadaHelps website, media and communications are receiving a branding upgrade. Alongside our updated branding, we\u2019ve improved the way you use our tools and services to make generosity even easier:<\/p>\n<p>    <strong>Do you give to a charity?<\/strong> The rebrand hasn\u2019t changed how you give &#8211;  it\u2019s simply a fresh new look to better reflect who we are and the impact we aim to create together. You\u2019ll continue to enjoy your CanadaHelps account, streamlined donation processes, personalized giving options, and hassle-free access to your charitable receipts.<\/p>\n<p>    <strong>Do you manage a charity?<\/strong> Our platform remains as powerful as always, all of the tools, features and services you rely on remain the same. Our new look and feel is designed to better represent the work we do together and better energize engagement with your community.<\/p>\n<p>    Your voice matters \u2013 and we\u2019re listening. <a href=\"https:\/\/www.surveymonkey.com\/r\/CanadaHelps2025\" target=\"_blank\" rel=\"noopener\">Share your feedback here<\/a>. As we continue to update our pages and features, you\u2019ll be the first to know. <\/p><\/div>\n<div class=\"brandingupdate-sbs-right\">\n    <img decoding=\"async\" src=\"https:\/\/www.canadahelps.org\/media\/20250605_mkt395_003.png\" alt=\"\"><\/p><\/div>\n<\/div>\n<\/section>\n<section id=\"brandingupdate-securities\">\n<div class=\"brandingupdate-side-by-side\">\n<div class=\"brandingupdate-sbs-left\">\n<h2 class=\"header-primary\">What to Do if Something Doesn\u2019t Look Right?<\/h2>\n<\/div>\n<div class=\"brandingupdate-sbs-right\">\n<p>We\u2019re taking a thoughtful approach to this brand update. Due to the scale of the updates, it may take some time for all these changes to be reflected in our communications and across our site. You may notice some legacy branding alongside our updated look as we complete the updates. Rest assured, it\u2019s still the CanadaHelps you trust.<\/p>\n<p>If you\u2019re unsure of the legitimacy of a communication you receive from us, here are some ways to confirm a genuine communication from us. <\/p>\n<p>What to expect from our emails:<\/p>\n<ul>\n<li>Our email program is fully CASL-compliant<\/li>\n<li>We sometimes include links to appeals featuring select charities during times of crisis or urgent need<\/li>\n<\/ul>\n<p><\/br><br \/>\nWe will never: <\/p>\n<ul>\n<li>Contact you to ask for your CanadaHelps password, credit card or debit card numbers<\/li>\n<li>Send you SMS texts<\/li>\n<li>Ask you, as a charity administrator, to provide banking information unless you\u2019ve initiated the process through Flinks first. <a href=\"en\/forcharities\/resources\/flinks-faq\">Learn more<\/a> about Flinks and CanadaHelps.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>If you\u2019re not sure an email is from us:<\/p>\n<ul>\n<li>Do not click on any links or attachments<\/li>\n<li>Forward it to <a href=\"mailto:info@canadahelps.org\">info@canadahelps.org<\/a>, and change the subject line to &#8220;Suspicious Email Report&#8221;<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>You can also explore <a href=\"https:\/\/www.cyber.gc.ca\/en\/guidance\/spotting-malicious-email-messages-itsap00100\" target=\"_blank\" rel=\"noopener\">Fraud Awareness Resources<\/a> from the Government of Canada for simple tips to keep your information safe and secure. We\u2019re committed to your security and peace of mind.\n<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"brandingupdate\" class=\"container-sm gift-guid-faq\">\n<h2 class=\"header-primary\">Other Frequently Asked Questions<\/h2>\n<section id=\"brandingupdate-accordion\">\n<details class=\"faq-accordion ch-gray-section\">\n<summary><strong>Who was involved in the rebrand process?<\/strong><i class=\"fa-solid\"><\/i><\/summary>\n<div class=\"faq-accordion-content\">\n         The rebrand was informed by feedback from various perspectives, including donors, charities, partners, our internal team and an external agency to shape this transformation. The result is a fresh visual identity that stays true to our mission, while reflecting the diverse perspectives of the people and organizations we support.\n         <\/div>\n<\/details>\n<details class=\"faq-accordion ch-gray-section\">\n<summary><strong>How much money was spent on this rebrand?<\/strong><i class=\"fa-solid\"><\/i><\/summary>\n<div class=\"faq-accordion-content\">\n        The investment in rebranding CanadaHelps was in line with similar efforts across the charitable and nonprofit sector. We made sure to run a competitive process and chose partners who really understood our mission and goals. <\/p>\n<p>        A rebrand is more than just a new look \u2013 it\u2019s about strengthening how a charity is perceived, deepening its connection with supporters, and setting the stage for greater impact. We believe this refreshed brand will help us better engage Canadians, support our charity partners, and continue to inspire giving in meaningful ways.\n        <\/p><\/div>\n<\/details>\n<details class=\"faq-accordion ch-gray-section\">\n<summary><strong>What does the new tagline mean?<\/strong><i class=\"fa-solid\"><\/i><\/summary>\n<div class=\"faq-accordion-content\">\n       \u201cGenerosity is right here,\u201d speaks to both the power and presence of generosity in our everyday lives. The tagline is intended to leverage the idea that generosity is not just morally right, but that it is right here \u2013 at CanadaHelps, in the work of the charities we support, in every donor and person across Canada who is working to make their communities better.\n        <\/div>\n<\/details>\n<\/section>\n<\/section>\n<section id=\"brandingupdate-about-ch\">\n<div class=\"brandingupdate-side-by-side\">\n<div class=\"brandingupdate-sbs-left\">\n<img decoding=\"async\" src=\"https:\/\/www.canadahelps.org\/media\/20250605_mkt395_004.png\" alt=\"\">\n<\/div>\n<div class=\"brandingupdate-sbs-right\">\n<h2 class=\"header-primary\">About CanadaHelps<\/h2>\n<p>Since 2000, CanadaHelps has been dedicated to connecting people to the causes they care about most. By simplifying the donation process and empowering charities with cutting-edge tools, we\u2019re striving to create a future where giving is second nature and every nonprofit can thrive.<\/p>\n<p>Learn more about what drives us, our history, and our vision for the charitable sector below. Thank you for partnering with us on this incredible journey toward a more generous Canada.<\/p>\n<p>We\u2019re excited about this new chapter and can\u2019t wait to share it with you! Stay tuned for more updates and enhancements in the weeks ahead.<\/p>\n<p><a href=\"\/en\/why-canadahelps\" class=\"btn-primary\">About Us<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re evolving! Discover what\u2019s new Different Look, Still the CanadaHelps You Trust You might have noticed a new look and feel to CanadaHelps Including changes &#8230; <a href=\"https:\/\/www.canadahelps.org\/en\/branding-update\/\" id=\"canadahelp-blog-meta\">Read more<\/a><\/p>\n","protected":false},"author":30,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-ch20-full-width.php","meta":{"footnotes":""},"class_list":["post-54575","page","type-page","status-publish","hentry"],"acf":{"meta_description":"","use_toc_layout":false,"additional_body_css_classes":"","row_settings":false,"hide_page_title":false,"insert_spotlight_boxes":false,"use_biography_grid":false,"blogs_posts_item":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Branding Update | CanadaHelps - Donate to any charity in Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.canadahelps.org\/en\/branding-update\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding Update | CanadaHelps - Donate to any charity in Canada\" \/>\n<meta property=\"og:description\" content=\"We\u2019re evolving! 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