{"id":56283,"date":"2025-10-08T13:00:29","date_gmt":"2025-10-08T17:00:29","guid":{"rendered":"https:\/\/www.canadahelps.org\/?page_id=56283"},"modified":"2026-09-02T12:15:25","modified_gmt":"2026-09-02T16:15:25","slug":"google-analytics-and-ga4-for-charities","status":"publish","type":"page","link":"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/webinars\/google-analytics-and-ga4-for-charities\/","title":{"rendered":"Google Analytics and GA4 for charities"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":30,"featured_media":0,"parent":55981,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-b2b-webinar.php","meta":{"_acf_changed":false,"footnotes":""},"b2b_story_sector":[],"webinar_tag":[1707],"class_list":["post-56283","page","type-page","status-publish","hentry"],"acf":{"meta_description":"","use_toc_layout":false,"additional_body_css_classes":"","blogs_posts_item":false,"row_settings":false,"hide_page_title":false,"insert_spotlight_boxes":false,"use_biography_grid":false,"webinar_headline":"Mastering Google Analytics and GA4 for Charities","webinar_date":"2023-05-17","webinar_copy":"<p>Are you using Google Analytics (GA) to track your website traffic, but struggling to make sense of the data? Or, are you new to GA and interested in learning how it can benefit your organization? Watch the webinar and discover how GA4 can help your charity thrive.<\/p>\n","webinar_youtube_url":"https:\/\/youtu.be\/S_kUChKG6pA?si=Q7Lavbz-AH3JPB0v","webinar_card_image":{"ID":56366,"id":56366,"title":"20251009_mkt_566","filename":"20251009_mkt_566.png","filesize":39574,"url":"https:\/\/www.canadahelps.org\/media\/20251009_mkt_566.png","link":"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/webinars\/google-analytics-and-ga4-for-charities\/attachment\/20251009_mkt_566\/","alt":"","author":"30","description":"","caption":"","name":"20251009_mkt_566","status":"inherit","uploaded_to":56283,"date":"2025-10-09 17:57:23","modified":"2026-09-02 16:15:26","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.canadahelps.org\/wp-includes\/images\/media\/default.png","width":600,"height":300,"sizes":{"thumbnail":"https:\/\/www.canadahelps.org\/media\/20251009_mkt_566-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.canadahelps.org\/media\/20251009_mkt_566-300x150.png","medium-width":300,"medium-height":150,"medium_large":"https:\/\/www.canadahelps.org\/media\/20251009_mkt_566.png","medium_large-width":600,"medium_large-height":300,"large":"https:\/\/www.canadahelps.org\/media\/20251009_mkt_566.png","large-width":600,"large-height":300,"1536x1536":"https:\/\/www.canadahelps.org\/media\/20251009_mkt_566.png","1536x1536-width":600,"1536x1536-height":300,"2048x2048":"https:\/\/www.canadahelps.org\/media\/20251009_mkt_566.png","2048x2048-width":600,"2048x2048-height":300,"gform-image-choice-sm":"https:\/\/www.canadahelps.org\/media\/20251009_mkt_566.png","gform-image-choice-sm-width":300,"gform-image-choice-sm-height":150,"gform-image-choice-md":"https:\/\/www.canadahelps.org\/media\/20251009_mkt_566.png","gform-image-choice-md-width":400,"gform-image-choice-md-height":200,"gform-image-choice-lg":"https:\/\/www.canadahelps.org\/media\/20251009_mkt_566.png","gform-image-choice-lg-width":600,"gform-image-choice-lg-height":300}},"webinar_tags":[1707],"webinar_show_resources":true,"webinar_resources":[{"label":"Download Slide Deck","url":"https:\/\/cdn-ch-prod-bqhwa0ewbpg6eyc2.z01.azurefd.net\/prod-static\/pdf\/2023-05-17_CanadaHelps_Google_Analytics.pdf","new_tab":true}],"webinar_speakers":[{"name":"Ben Wise","title":"Head of Programmatic Media, Google","photo":{"ID":56287,"id":56287,"title":"20251008-webinar-ben-wise","filename":"20251008-webinar-ben-wise.jpeg","filesize":15995,"url":"https:\/\/www.canadahelps.org\/media\/20251008-webinar-ben-wise.jpeg","link":"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/webinars\/google-analytics-101\/attachment\/20251008-webinar-ben-wise\/","alt":"","author":"30","description":"","caption":"","name":"20251008-webinar-ben-wise","status":"inherit","uploaded_to":56512,"date":"2025-10-08 17:05:12","modified":"2026-09-02 14:57:01","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.canadahelps.org\/wp-includes\/images\/media\/default.png","width":405,"height":405,"sizes":{"thumbnail":"https:\/\/www.canadahelps.org\/media\/20251008-webinar-ben-wise-150x150.jpeg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.canadahelps.org\/media\/20251008-webinar-ben-wise-300x300.jpeg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/www.canadahelps.org\/media\/20251008-webinar-ben-wise.jpeg","medium_large-width":405,"medium_large-height":405,"large":"https:\/\/www.canadahelps.org\/media\/20251008-webinar-ben-wise.jpeg","large-width":405,"large-height":405,"1536x1536":"https:\/\/www.canadahelps.org\/media\/20251008-webinar-ben-wise.jpeg","1536x1536-width":405,"1536x1536-height":405,"2048x2048":"https:\/\/www.canadahelps.org\/media\/20251008-webinar-ben-wise.jpeg","2048x2048-width":405,"2048x2048-height":405,"gform-image-choice-sm":"https:\/\/www.canadahelps.org\/media\/20251008-webinar-ben-wise.jpeg","gform-image-choice-sm-width":300,"gform-image-choice-sm-height":300,"gform-image-choice-md":"https:\/\/www.canadahelps.org\/media\/20251008-webinar-ben-wise.jpeg","gform-image-choice-md-width":400,"gform-image-choice-md-height":400,"gform-image-choice-lg":"https:\/\/www.canadahelps.org\/media\/20251008-webinar-ben-wise.jpeg","gform-image-choice-lg-width":405,"gform-image-choice-lg-height":405}},"bio":""},{"name":"Allison Everhart","title":"Analytical Lead, Google","photo":{"ID":56285,"id":56285,"title":"20251008-webinar-allison","filename":"20251008-webinar-allison.jpeg","filesize":73070,"url":"https:\/\/www.canadahelps.org\/media\/20251008-webinar-allison.jpeg","link":"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/webinars\/google-analytics-101\/attachment\/20251008-webinar-allison\/","alt":"","author":"30","description":"","caption":"","name":"20251008-webinar-allison","status":"inherit","uploaded_to":56512,"date":"2025-10-08 17:05:08","modified":"2026-09-02 14:57:01","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.canadahelps.org\/wp-includes\/images\/media\/default.png","width":800,"height":800,"sizes":{"thumbnail":"https:\/\/www.canadahelps.org\/media\/20251008-webinar-allison-150x150.jpeg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.canadahelps.org\/media\/20251008-webinar-allison-300x300.jpeg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/www.canadahelps.org\/media\/20251008-webinar-allison-768x768.jpeg","medium_large-width":768,"medium_large-height":768,"large":"https:\/\/www.canadahelps.org\/media\/20251008-webinar-allison.jpeg","large-width":800,"large-height":800,"1536x1536":"https:\/\/www.canadahelps.org\/media\/20251008-webinar-allison.jpeg","1536x1536-width":800,"1536x1536-height":800,"2048x2048":"https:\/\/www.canadahelps.org\/media\/20251008-webinar-allison.jpeg","2048x2048-width":800,"2048x2048-height":800,"gform-image-choice-sm":"https:\/\/www.canadahelps.org\/media\/20251008-webinar-allison.jpeg","gform-image-choice-sm-width":300,"gform-image-choice-sm-height":300,"gform-image-choice-md":"https:\/\/www.canadahelps.org\/media\/20251008-webinar-allison.jpeg","gform-image-choice-md-width":400,"gform-image-choice-md-height":400,"gform-image-choice-lg":"https:\/\/www.canadahelps.org\/media\/20251008-webinar-allison.jpeg","gform-image-choice-lg-width":600,"gform-image-choice-lg-height":600}},"bio":""}],"webinar_takeaways":[{"text":"Learn why GA4 can help with your charity\u2019s goals"},{"text":"Learn how navigate GA4"},{"text":"Learn how to create custom reports tailored to your charitable needs"},{"text":"Become more confident making data-driven fundraising decisions"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Analytics and GA4 for charities | CanadaHelps - Donate to any charity in Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/webinars\/google-analytics-and-ga4-for-charities\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics and GA4 for charities | CanadaHelps - Donate to any charity in Canada\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/webinars\/google-analytics-and-ga4-for-charities\/\" \/>\n<meta property=\"og:site_name\" content=\"CanadaHelps - Donate to any charity in Canada\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-02T16:15:25+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.canadahelps.org\\\/en\\\/forcharities\\\/resources\\\/webinars\\\/google-analytics-and-ga4-for-charities\\\/\",\"url\":\"https:\\\/\\\/www.canadahelps.org\\\/en\\\/forcharities\\\/resources\\\/webinars\\\/google-analytics-and-ga4-for-charities\\\/\",\"name\":\"Google Analytics and GA4 for charities | CanadaHelps - Donate to any charity in Canada\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.canadahelps.org\\\/en\\\/#website\"},\"datePublished\":\"2025-10-08T17:00:29+00:00\",\"dateModified\":\"2026-09-02T16:15:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.canadahelps.org\\\/en\\\/forcharities\\\/resources\\\/webinars\\\/google-analytics-and-ga4-for-charities\\\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.canadahelps.org\\\/en\\\/forcharities\\\/resources\\\/webinars\\\/google-analytics-and-ga4-for-charities\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.canadahelps.org\\\/en\\\/forcharities\\\/resources\\\/webinars\\\/google-analytics-and-ga4-for-charities\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.canadahelps.org\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"For Charities\",\"item\":\"https:\\\/\\\/www.canadahelps.org\\\/en\\\/forcharities\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Resources\",\"item\":\"https:\\\/\\\/www.canadahelps.org\\\/en\\\/forcharities\\\/resources\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Webinars\",\"item\":\"https:\\\/\\\/www.canadahelps.org\\\/en\\\/forcharities\\\/resources\\\/webinars\\\/\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"Google Analytics and GA4 for charities\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.canadahelps.org\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.canadahelps.org\\\/en\\\/\",\"name\":\"CanadaHelps - Donate to any charity in Canada\",\"description\":\"Giving Made Simple\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.canadahelps.org\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.canadahelps.org\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.canadahelps.org\\\/en\\\/#organization\",\"name\":\"CanadaHelps\",\"url\":\"https:\\\/\\\/www.canadahelps.org\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/www.canadahelps.org\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.canadahelps.org\\\/media\\\/canadahelps-en.jpg\",\"contentUrl\":\"https:\\\/\\\/www.canadahelps.org\\\/media\\\/canadahelps-en.jpg\",\"width\":131,\"height\":72,\"caption\":\"CanadaHelps\"},\"image\":{\"@id\":\"https:\\\/\\\/www.canadahelps.org\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Analytics and GA4 for charities | CanadaHelps - Donate to any charity in Canada","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/webinars\/google-analytics-and-ga4-for-charities\/","og_locale":"en_US","og_type":"article","og_title":"Google Analytics and GA4 for charities | CanadaHelps - Donate to any charity in Canada","og_url":"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/webinars\/google-analytics-and-ga4-for-charities\/","og_site_name":"CanadaHelps - Donate to any charity in Canada","article_modified_time":"2026-09-02T16:15:25+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/webinars\/google-analytics-and-ga4-for-charities\/","url":"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/webinars\/google-analytics-and-ga4-for-charities\/","name":"Google Analytics and GA4 for charities | CanadaHelps - Donate to any charity in Canada","isPartOf":{"@id":"https:\/\/www.canadahelps.org\/en\/#website"},"datePublished":"2025-10-08T17:00:29+00:00","dateModified":"2026-09-02T16:15:25+00:00","breadcrumb":{"@id":"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/webinars\/google-analytics-and-ga4-for-charities\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/webinars\/google-analytics-and-ga4-for-charities\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/webinars\/google-analytics-and-ga4-for-charities\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.canadahelps.org\/en\/"},{"@type":"ListItem","position":2,"name":"For Charities","item":"https:\/\/www.canadahelps.org\/en\/forcharities\/"},{"@type":"ListItem","position":3,"name":"Resources","item":"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/"},{"@type":"ListItem","position":4,"name":"Webinars","item":"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/webinars\/"},{"@type":"ListItem","position":5,"name":"Google Analytics and GA4 for charities"}]},{"@type":"WebSite","@id":"https:\/\/www.canadahelps.org\/en\/#website","url":"https:\/\/www.canadahelps.org\/en\/","name":"CanadaHelps - Donate to any charity in Canada","description":"Giving Made Simple","publisher":{"@id":"https:\/\/www.canadahelps.org\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.canadahelps.org\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Organization","@id":"https:\/\/www.canadahelps.org\/en\/#organization","name":"CanadaHelps","url":"https:\/\/www.canadahelps.org\/en\/","logo":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/www.canadahelps.org\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.canadahelps.org\/media\/canadahelps-en.jpg","contentUrl":"https:\/\/www.canadahelps.org\/media\/canadahelps-en.jpg","width":131,"height":72,"caption":"CanadaHelps"},"image":{"@id":"https:\/\/www.canadahelps.org\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.canadahelps.org\/en\/wp-json\/wp\/v2\/pages\/56283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.canadahelps.org\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.canadahelps.org\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.canadahelps.org\/en\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/www.canadahelps.org\/en\/wp-json\/wp\/v2\/comments?post=56283"}],"version-history":[{"count":7,"href":"https:\/\/www.canadahelps.org\/en\/wp-json\/wp\/v2\/pages\/56283\/revisions"}],"predecessor-version":[{"id":59608,"href":"https:\/\/www.canadahelps.org\/en\/wp-json\/wp\/v2\/pages\/56283\/revisions\/59608"}],"up":[{"embeddable":true,"href":"https:\/\/www.canadahelps.org\/en\/wp-json\/wp\/v2\/pages\/55981"}],"wp:attachment":[{"href":"https:\/\/www.canadahelps.org\/en\/wp-json\/wp\/v2\/media?parent=56283"}],"wp:term":[{"taxonomy":"b2b_story_sector","embeddable":true,"href":"https:\/\/www.canadahelps.org\/en\/wp-json\/wp\/v2\/b2b_story_sector?post=56283"},{"taxonomy":"webinar_tag","embeddable":true,"href":"https:\/\/www.canadahelps.org\/en\/wp-json\/wp\/v2\/webinar_tag?post=56283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}