{"id":57723,"date":"2026-02-06T14:25:01","date_gmt":"2026-02-06T19:25:01","guid":{"rendered":"https:\/\/www.canadahelps.org\/?page_id=57723"},"modified":"2026-03-13T12:49:22","modified_gmt":"2026-03-13T16:49:22","slug":"p2p","status":"publish","type":"page","link":"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/white-papers\/p2p\/","title":{"rendered":"P2P"},"content":{"rendered":"<style>#digitalsteps-aaa{width:85%;margin:0 auto 0 auto;max-width:1288px}.digitalsteps-sxs{display:flex;justify-content:space-evenly;align-items:flex-start;max-width:1288px}.digitalsteps-sxs-img,.digitalsteps-sxs-txt{width:50%;padding:30px}@media screen and (max-width:768px){#digitalsteps-aaa{width:95%}.digitalsteps-sxs{flex-direction:column}.digitalsteps-sxs-img,.digitalsteps-sxs-txt{width:100%;padding:15px}}<\/style>\n<section id=\"digitalsteps-aaa\">\n<div class=\"digitalsteps-sxs\">\n<div class=\"digitalsteps-sxs-img\"><img decoding=\"async\" src=\"https:\/\/www.canadahelps.org\/media\/20260206_mkt_691_001.png\" alt=\"\" \/><\/div>\n<div class=\"digitalsteps-sxs-txt\">\n<h1 class=\"header-display\">Tap Into the Power of P2P Campaigns<\/h1>\n<p>Peer-to-peer campaigns help you unlock the fundraising potential of your entire supporter network by turning passionate advocates into active fundraisers. Learn how to run a peer-to-peer campaign from start to finish, from setting goals and recruiting fundraisers to managing logistics and driving donations.<\/p>\n<ul class=\"list-disc\">\n<li>Learn how to set clear, measurable objectives for your P2P campaign that align with your organization\u2019s mission and capacity.<\/li>\n<li>Identify the foundational basics you must consider, such as budget, timeline, technology platform, and event type.<\/li>\n<li>Discover strategies to effectively market your peer-to-peer event, using storytelling, email, and social media to recruit and motivate fundraisers.<\/li>\n<li><strong>Bonus:<\/strong> An <strong>Action Checklist<\/strong> and <strong>Email Templates for your Fundraisers<\/strong> are included in this free resource<\/li>\n<\/ul>\n<div class=\"_form_3\"><\/div>\n<p><script src=\"https:\/\/canadahelps96463.activehosted.com\/f\/embed.php?id=3\" charset=\"utf-8\"><\/script><\/p>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Tap Into the Power of P2P Campaigns Peer-to-peer campaigns help you unlock the fundraising potential of your entire supporter network by turning passionate advocates into &#8230; <a href=\"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/white-papers\/p2p\/\" id=\"canadahelp-blog-meta\">Read more<\/a><\/p>\n","protected":false},"author":30,"featured_media":0,"parent":55376,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-ch20-full-width-b2b.php","meta":{"footnotes":""},"class_list":["post-57723","page","type-page","status-publish","hentry"],"acf":{"meta_description":"","use_toc_layout":false,"additional_body_css_classes":"","blogs_posts_item":false,"row_settings":false,"hide_page_title":false,"insert_spotlight_boxes":false,"use_biography_grid":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>P2P | CanadaHelps - Donate to any charity in Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/white-papers\/p2p\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"P2P | CanadaHelps - Donate to any charity in Canada\" \/>\n<meta property=\"og:description\" content=\"Tap Into the Power of P2P Campaigns Peer-to-peer campaigns help you unlock the fundraising potential of your entire supporter network by turning passionate advocates into ... Read more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/white-papers\/p2p\/\" \/>\n<meta property=\"og:site_name\" content=\"CanadaHelps - Donate to any charity in Canada\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-13T16:49:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.canadahelps.org\/media\/20260206_mkt_691_001.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/white-papers\/p2p\/\",\"url\":\"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/white-papers\/p2p\/\",\"name\":\"P2P | CanadaHelps - Donate to any charity in Canada\",\"isPartOf\":{\"@id\":\"https:\/\/www.canadahelps.org\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/white-papers\/p2p\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/white-papers\/p2p\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.canadahelps.org\/media\/20260206_mkt_691_001.png\",\"datePublished\":\"2026-02-06T19:25:01+00:00\",\"dateModified\":\"2026-03-13T16:49:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/white-papers\/p2p\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/white-papers\/p2p\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/white-papers\/p2p\/#primaryimage\",\"url\":\"https:\/\/www.canadahelps.org\/media\/20260206_mkt_691_001.png\",\"contentUrl\":\"https:\/\/www.canadahelps.org\/media\/20260206_mkt_691_001.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/white-papers\/p2p\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.canadahelps.org\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"For Charities\",\"item\":\"https:\/\/www.canadahelps.org\/en\/forcharities\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Resources\",\"item\":\"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"White Papers\",\"item\":\"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/white-papers\/\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"P2P\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.canadahelps.org\/en\/#website\",\"url\":\"https:\/\/www.canadahelps.org\/en\/\",\"name\":\"CanadaHelps - Donate to any charity in Canada\",\"description\":\"Giving Made Simple\",\"publisher\":{\"@id\":\"https:\/\/www.canadahelps.org\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.canadahelps.org\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.canadahelps.org\/en\/#organization\",\"name\":\"CanadaHelps\",\"url\":\"https:\/\/www.canadahelps.org\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\/\/www.canadahelps.org\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.canadahelps.org\/media\/canadahelps-en.jpg\",\"contentUrl\":\"https:\/\/www.canadahelps.org\/media\/canadahelps-en.jpg\",\"width\":131,\"height\":72,\"caption\":\"CanadaHelps\"},\"image\":{\"@id\":\"https:\/\/www.canadahelps.org\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"P2P | CanadaHelps - Donate to any charity in Canada","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/white-papers\/p2p\/","og_locale":"en_US","og_type":"article","og_title":"P2P | CanadaHelps - Donate to any charity in Canada","og_description":"Tap Into the Power of P2P Campaigns Peer-to-peer campaigns help you unlock the fundraising potential of your entire supporter network by turning passionate advocates into ... 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