{"id":58667,"date":"2025-05-28T16:07:11","date_gmt":"2025-05-28T20:07:11","guid":{"rendered":"https:\/\/www.canadahelps.org\/?page_id=58667"},"modified":"2026-06-25T16:40:11","modified_gmt":"2026-06-25T20:40:11","slug":"unsinkable-charity-success-story","status":"publish","type":"page","link":"https:\/\/www.canadahelps.org\/en\/unsinkable-charity-success-story\/","title":{"rendered":"Unsinkable Charity Success Story"},"content":{"rendered":"
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About Unsinkable<\/h2>\n<\/div>\n

Unsinkable is a Canadian mental health charity that has helped share over 400 stories, supported 100+ youth, collaborated with over 50 organizations, and connected with so many more in the last 5 years.<\/p>\n

Relationship with CanadaHelps<\/strong><\/p>\n

As a recently CRA-registered charity, Unsinkable has been leveraging CanadaHelps for all its digital fundraising since 2023.<\/p>\n

CanadaHelps has done a good job of showcasing itself as the premier online fundraising platform. If I say CanadaHelps, people know what I’m talking about.\u00a0<\/em>\u2014 Hailey H., Executive Director<\/strong><\/p><\/blockquote>\n

CanadaHelps has made it easier for Unsinkable to grow its fundraising consistently, help supporters to contribute, and enhance donor communications and stewardship.\u00a0“We want to intentionally use digital fundraising in a way that aligns with our mission and connects with people that we want to reach versus just trying to shout into the ether,”\u00a0<\/em>shared Hailey.<\/p>\n

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Types of Fundraising Unsinkable Relies On<\/h2>\n<\/div>\n

Unsinkable is focused on intentional fundraising, ensuring its partners and supporters are aligned with their core goals. Some fundraising activities include:<\/p>\n

\u2705Corporate Partnerships & Foundations<\/strong><\/p>\n

Unsinkable has established corporate partnerships over the last few years, including collaborations with Sun Life, Good Life, and BDC. These partnerships provide crucial financial support and visibility. They have also received support from family and community foundations that align with Unsinkable\u2019s mission, which helps sustain existing programs and fund new initiatives.<\/p>\n

\u2705In-Kind Contributions<\/strong><\/p>\n

In-kind contributions have been a big positive for Unsinkable over the years. Contributions, for instance, hours of project management assistance, help the organization grow without incurring high costs and help gain access to expertise and resources that they may not have internally.<\/p>\n

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\u2705Digital Fundraising<\/strong><\/p>\n

Unsinkable has been leveraging CanadaHelps for all its digital fundraising since 2023 to grow its fundraising consistently, help supporters contribute, automate repetitive tasks, and enhance donor communications and stewardship. With digital fundraising, they are also looking to see how they can better navigate this space as more charities look to engage donors.<\/p>\n

We’ve been really intentional. The approach we’ve looked at is how we invite folks\u2014whether it’s grants, corporate partners, or family foundations\u2014to support the work that we know we want to bring to life. And how do we invite them to be part of that development\u00a0<\/em>process. \u2014 Hailey H., Executive Director<\/strong><\/p><\/blockquote>\n

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Fundraising Challenges Faced<\/h2>\n<\/div>\n

As a relatively young organization, Unsinkable has encountered resource and fundraising challenges, including:<\/p>\n

\u27a1\ufe0fLimited access to resources\u00a0<\/strong>to pilot new initiatives, despite clear demand from the communities they serve. Many of their ideas require financial backing, which is difficult to secure consistently.<\/p>\n

\u27a1\ufe0fCompeting with numerous other charities for donor attention,<\/strong>\u00a0particularly on high-profile fundraising days like Giving Tuesday or during Giving Season. With so many organizations vying for support, it becomes difficult to stand out and attract donors.<\/p>\n

\u27a1\ufe0fBalancing the need for consistent funding<\/strong>\u00a0while staying true to their mission. They were looking to avoid constantly pursuing grants or partnerships that don\u2019t align with their core values.<\/p>\n

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Digital Fundraising with CanadaHelps<\/h2>\n<\/div>\n

Unsinkable began using CanadaHelps<\/a> to streamline its digital fundraising efforts and reduce its administrative burden. With CanadaHelps, Unsinkable found a comprehensive solution that addressed their fundraising needs. The\u00a0Customizable Donation Forms (CDFs)<\/a>, automated tax receipting and donor communications, and efficient donation processing and deposits have simplified their fundraising process.<\/p>\n

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1. User-Friendly Donation Forms<\/h3>\n

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Unsinkable uses CanadaHelps\u2019 CDFs to enhance its digital fundraising strategy, making it easier for donors to contribute seamlessly. The linked CDF on their website form provides a seamless experience and helps donors complete their contributions swiftly.<\/p>\n

The team appreciates how easy it was to design and implement these forms, complete with branding, automated thank-you emails, and tax receipts, and being able to link the forms directly from their site to improve donor experience.<\/strong>\u00a0\u200a\u201cIt’s a very intuitive platform,\u201d\u00a0<\/em>shared Hailey.\u00a0\u201c\u200aIn terms of increased usage that we’ve seen over the years, yes, I definitely think as we’ve used it more, we’ve seen more uptake, more so at certain points of the year.\u201d<\/em><\/p>\n

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2. Efficient Tax Receipting and Donor Stewardship<\/h3>\n

CanadaHelps’ automated tax receipting and automated thank-yous to donors have saved Unsinkable valuable time and resources. These have helped streamline administrative processes and enabled donor stewardship.<\/p>\n

Additionally, Unsinkable appreciates the peace of mind that comes with the confidence that CanadaHelps’ receipting is completely CRA-compliant and secure.<\/p>\n

We always encourage people to support through CanadaHelps because it’s way more accessible and easier than us trying to get all these random donations from different places. It’s consolidated, which is really helpful. As we continue to grow, we’re looking at how we leverage that more intentionally and more effectively. \u2014 Hailey H., Executive Director<\/em><\/strong><\/p><\/blockquote>\n

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3. Ease of Use and Reporting<\/h3>\n

The intuitive CanadaHelps interface has also made it simple for the team to manage their profile, update content, and track donations. CanadaHelps’ donor insights and reporting tools allowed Unsinkable to access quick views as well as detailed reports about donations made.<\/p>\n

\u201c\u200aWe find it good for tracking. Also, I like the fact that you can send thank you messages through it as well and acknowledge people right away. That’s a great feature,\u201d<\/em>\u00a0shared Hailey.<\/p>\n

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4. Enhanced Visibility<\/h3>\n
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Unsinkable maximized its\u00a0CanadaHelps Charity Profile page<\/a>\u00a0to further engage potential donors and showcase its impact. The ability to share compelling narratives has helped strengthen donor trust and engagement.<\/p>\n

Their charity profile page currently highlights key programs: Unsinkable Youth, Storytelling, and Community Champions, as well as the Quebec program. They also showcase several videos and images from their storytellers, mission and goals, and the impact on the community.<\/p>\n

5. Compliance and Security<\/h3>\n

CanadaHelps’ adherence to Canadian fundraising regulations ensures that Unsinkable remains compliant. As one of the only organizations that provide CRA-compliant tax receipts to donors, CanadaHelps provides both donors and the charity with easy access to these tax receipts during tax season as well.<\/p>\n

6. Increase in Credibility and Trust<\/h3>\n

As a relatively new charity, being listed on CanadaHelps provided an added layer of trust and recognition for Unsinkable. It has made it easier for donors to find and support Unsinkable. Additionally, many donors were already familiar with CanadaHelps, which further helped establish legitimacy for Unsinkable.<\/p>\n

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Discover How CanadaHelps Can Transform Your Fundraising<\/h3>\n

See how our platform can help your charity grow donations and engagement.<\/p>\n

\n Get a Walkthrough Today<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/span><\/p>\n
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Results With CanadaHelps<\/h2>\n<\/div>\n

Since implementing CanadaHelps for their digital fundraising, Unsinkable has seen consistent growth in online donations as well as an impact on other facets of digital fundraising.<\/p>\n

\u200d\u2b06\ufe0f~5% increse year-over-year in digital fundraising revenue<\/strong><\/p>\n

\u200d\u2b06\ufe0f0.25% reduction in transaction fees using embedded forms<\/strong><\/p>\n

1. Increased Digital Donations<\/h3>\n

In the two years that Unsinkable has used the CanadaHelps platform for its digital fundraising, the team has seen a ~5% increase in donations year-over-year.<\/strong><\/p>\n

Specifically, they have seen increased fundraising around mental health awareness-related days and events. They successfully fundraise via CanadaHelps\u2019 platform and continue to enhance their fundraising strategies to drive even more impact.<\/p>\n

Currently, digital fundraising accounts for 5% of their total fundraising.<\/p>\n

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2. Saving on Transaction Fees with Linked Forms<\/h3>\n

The ability to link the donation form directly from Unsinkable\u2019s website has helped enhance the user experience by offering a seamless and integrated process. Donors can contribute using the linked form with Unsinkable\u2019s branding, which helps donors get further familiarized with the charity, and the ease increases donor conversion rates.<\/p>\n

This convenience has been crucial for retaining potential donors who might abandon a more cumbersome process.\u00a0Plus, with a linked form, Unsinkable saves 0.25% in transaction fees for every donation made through its website.<\/strong><\/p>\n

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3. Leveraging Targeted Campaigns<\/h3>\n

Unsinkable outlines how impactful mission-aligned digital fundraising has been, including leveraging certain annual and seasonal campaigns.\u00a0For instance, the team has noticed increased donation activity during key awareness periods like Mental Health Week and World Mental Health Day.<\/strong><\/p>\n

Targeted campaigns have worked a lot when the focus is more on mental health. Like those special awareness days for mental health. I think people are more interested in supporting or we have seen more traction at those times. We also ran a Giving Tuesday, a kind of year-end giving campaign, this year, and we encouraged people to go to CanadaHelps. We definitely saw support there.\u00a0<\/em>\u2014 Hailey H., Executive Director<\/em><\/strong><\/p><\/blockquote>\n

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4. Automation and Efficiency<\/h3>\n

Streamlined donation processing, automated thank-you emails, and tax receipting have helped them connect with their donors, reduce manual workload, and ensure compliance with tax receipt requirements. The automation features have freed up staff resources for more mission-driven work.<\/p>\n

The fact that it auto-generates donations and receipts takes a lot of administrative work out of it rather than if somebody sends us a cheque and then we have to create a donation receipt and then to send it in the mail. \u2014 Hailey H., Executive Director<\/em><\/strong><\/p><\/blockquote>\n

5. Stronger Donor Relationships<\/h3>\n

By leveraging the platform\u2019s ability to send real-time acknowledgments and personalized thank-you messages to donors, Unsinkable has seen increased engagement and repeat contributions from supporters.<\/p>\n

The opportunity in real time to reach out to donors and know who they are and thank them for their support and keep them in the loop on what we’re doing is great.<\/em>\u200aI think one of the reasons why we’ve used it is just because it is pretty simple. It’s comprehensive. There are so many organizations represented there. It’s easy to find us versus if we were using maybe a different platform that’s not as well known. \u2014 Hailey H., Executive Director<\/em><\/strong><\/p><\/blockquote>\n

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Why Unsinkable Recommends CanadaHelps<\/h2>\n<\/div>\n

Unsinkable strongly recommends CanadaHelps for charities looking to optimize their digital fundraising efforts. As a centralized platform for donations, its intuitive design, automation features, and credibility make it an essential tool for nonprofits of all sizes. The ability to tell their story effectively, engage donors meaningfully, and streamline administrative processes has made a significant impact on their fundraising success.<\/p>\n

As Hailey surmises,\u00a0\u201cCanadaHelps has done a good job of showcasing itself as the premier online fundraising platform. If I say CanadaHelps, people know what I’m talking about. There’s a level of credibility that it has. That is why we’ve used it because it’s as easy to explain as it is to use.\u201d<\/em><\/strong><\/p>\n

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Work and Motivations<\/h2>\n<\/div>\n

Unsinkable\u2019s core mission is to empower individuals on their mental health journeys by helping them discover and share their stories. The charity strongly believes in the power of storytelling to facilitate healing, reduce stigma, and promote peer-to-peer support.<\/p>\n

Our big focus is on empowering people on their mental health journey to really explore and share their stories. We know that every story matters\u2014not just for the person telling it, but for the people who hear it. There\u2019s so much healing in reflecting on your own experiences, just as there\u2019s power in the way stories bring people together, create connection, and help others feel seen and understood. \u2014 Hailey H., Executive Director<\/em><\/strong><\/p><\/blockquote>\n

Their initiatives span youth programs, community champions and collaborations, storytelling, and more\u2014<\/em>all aimed at creating a supportive space where individuals feel heard and valued. \u00a0For instance, with the Unsinkable Youth program,\u00a0\u201cwe want to make sure that they get their power back. And we do that by involving them in every decision we make\u2014it’s their program,\u201d<\/em>\u00a0shared Maria.<\/p>\n

The team, composed of individuals with lived experience, ensures that programs and initiatives remain grounded and humanized. For instance, both Maria and Asante began their journey as Unsinkable storytellers.<\/p>\n

Unsinkable has also brought on board members and advisors who are part of the community the team is trying to connect with.\u00a0\u201cService users talk about how important it is for them to feel humanized by the folks that are serving them. And a huge part of that is service providers\u2014us\u2014bringing that humanity to the table,\u201d\u00a0<\/em>shared Asante.<\/p>\n

Having a feedback loop has helped ensure that the programs are intentional. The team encourages feedback from their community, including partners, stakeholders, and people accessing Unsinkable.\u00a0\u201cIn the fall of 2023, we started our strategic plan, and we did a lot of community engagement \u2026 just trying to get a better sense of what they identified as strengths and where they saw opportunities for us to grow and build,\u201d\u00a0<\/em>shared Hailey.<\/p>\n

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Unsinkable\u2019s Long-Term Goals<\/h2>\n<\/div>\n

Looking ahead, Unsinkable has a few major goals they are working towards.<\/p>\n

New Programming to Share The Power of Storytelling<\/strong><\/p>\n

One primary goal has been to harness the power of storytelling to reach more people without the expectation that individuals have to share their stories publicly. This involves engaging with new communities and finding innovative ways to support individuals, including developing new programming.<\/p>\n

\u201cWe know there’s tons of evidence around the benefits of storytelling for your self-confidence, for reducing your self-stigma, for increasing your compassion towards yourself and your experiences,\u201d<\/em>\u00a0shared Hailey.<\/p>\n

They are also exploring ways to connect with more people through cross-publications and collaborations with other organizations. For instance,\u00a0here\u2019s a documentary<\/a>\u00a0born from a recent collaboration between Unsinkable and the Jane and Finch Center.<\/p>\n

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Strengthen Partnerships<\/strong><\/p>\n

Unsinkable\u2019s team is looking to continue amplifying and highlighting the work that other organizations are doing and working collaboratively with them.<\/p>\n

For instance, they recently worked with eight mental health organizations in Qu\u00e9bec and introduced the Unsinkable Qu\u00e9bec program.\u00a0\u201cWe saw that as an opportunity, not only to tell those eight stories but as a chance to amplify the work that was happening on the ground in their community and for those organizations to now be able to take those stories and those videos and share it with their community and their funders,\u201d<\/em>\u00a0shared Hailey.\u00a0Here\u2019s a look at the Unsinkable Quebec Video Series:\u00a08 Stories of Hope.<\/em><\/a><\/p>\n

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Bridging the Gap<\/strong><\/p>\n

The team continues to be focused on addressing critical gaps in the mental health system. This includes providing support for transitional-age youth and young caregivers.<\/p>\n

Transitional-age youth, moving from adolescent to adult services, often fall into service gaps\u2014Unsinkable aims to create meaningful interventions for them. Young caregivers frequently feel isolated when supporting family members with mental health challenges. Unsinkable is looking into caregiver groups led by those with lived experience, fostering meaningful and shared understanding.<\/p>\n

By focusing on these underserved communities, Unsinkable is ensuring that no one has to navigate mental health challenges alone.<\/p>\n

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What Storytellers at Unsinkable Say About the Charity<\/h2>\n<\/div>\n

As Asante shared,\u00a0\u201cA huge strength of ours is that we’re not trying to hoard stories. We’re trying to amplify them. Of course, through our programming, we produce stories, but through partnerships, collaborations, community organizations, stakeholders, entrepreneurs, healthcare workers, and all the folks that we work with, we’re trying to amplify stories as much as possible.\u201d<\/em><\/p>\n

\u27a1\ufe0fMarfora, Unsinkable Youth Facilitator<\/strong><\/p>\n

On how she would define the impact Unsinkable Youth has had on the community:\u200d<\/p>\n

\u201cUnsinkable Youth has had a significant impact by fostering a supportive environment where young people feel heard, valued, and equipped with tools to navigate their mental well-being. Through storytelling, mentorship, and peer support, the program has helped youth build connections, reduce stigma around mental health, and develop coping strategies.\u201d<\/em><\/p>\n

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\u27a1\ufe0fMariela, Wellness Group Program Coordinator at Unsinkable Youth<\/strong><\/p>\n

On what motivates her to be a part of Unsinkable Youth:<\/p>\n

\u201cBeing part of Unsinkable Youth has been so rewarding. It has given me the opportunity to connect with people and support youth in their mental health journey. My passion for spreading awareness of mental health and advocating for others has been my number one motivator since joining the program. What also motivates me to be a part of it is how much I have been learning and continue to learn along the way.\u201d<\/em><\/p>\n

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\u27a1\ufe0fKanchan, Storyteller at Unsinkable<\/strong><\/p>\n

\u201cIt was not easy for me to share my story but I’m glad I was in the best space of my mind after … When I shared it with a few people, as I was talking about support, those people were proud of me. And I think that’s something I needed – people to be proud of, of me. That they appreciate what I shared is something that is going to help other people \u2026 I was proud of myself to do that.\u201d<\/em><\/p>\n

\u200d<\/sup>Take a look at \u2018In My Words Series\u2019 with Re-Defined:\u00a0<\/sup><\/em><\/strong>Kanchan Rathore’s Story<\/sup><\/em><\/strong><\/a><\/p>\n

\u200d<\/p>\n","protected":false},"excerpt":{"rendered":"

About Unsinkable Unsinkable is a Canadian mental health charity that has helped share over 400 stories, supported 100+ youth, collaborated with over 50 organizations, and … Read more<\/a><\/p>\n","protected":false},"author":91,"featured_media":54916,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-b2b-customer-story.php","meta":{"_acf_changed":false,"footnotes":""},"b2b_story_sector":[1700],"class_list":["post-58667","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":{"b2b_story_summary":"

Unsinkable is a Canadian mental health charity that has helped share over 400 stories, supported 100+ youth, collaborated with over 50 organizations, and connected with so many more in the last 5 years. With CanadaHelps, the charity has seen a 5% year-over-year increase in online donations.<\/p>\n","b2b_story_products_used":"\u2714\ufe0fCustom Donation Forms (CDFs)\r\n\u2714\ufe0fCharity Profile\r\n\u2714\ufe0fAutomated tax receipts & thank-you emails\r\n\u2714\ufe0fTargeted campaigns","b2b_story_sector":1700,"b2b_story_button_label":"","b2b_story_button_url":"","b2b_story_button_click_id":"","b2b_story_new_sector":"","b2b_story_body_sidebar_heading":"","b2b_story_body_sidebar_show_button":true,"b2b_story_cta_shortcode":"

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Want to be our next success story?<\/h3>\n

If you are already registered with CanadaHelps, and would like to be featured, reach out today.<\/p>\n

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