{"id":58911,"date":"2026-07-08T15:55:13","date_gmt":"2026-07-08T19:55:13","guid":{"rendered":"https:\/\/www.canadahelps.org\/?page_id=58911"},"modified":"2026-07-08T16:10:21","modified_gmt":"2026-07-08T20:10:21","slug":"the-rise-of-gifts-in-wills","status":"publish","type":"page","link":"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/webinars\/the-rise-of-gifts-in-wills\/","title":{"rendered":"The Rise of Gifts in Wills"},"content":{"rendered":"<style>#b2b-aaa-webinar-head{width:85%;max-width:1288px;margin:0 auto}#b2b-bbb-webinar-video,#b2b-ccc-webinar-speaker-takeawy{width:85%;max-width:1288px;margin:50px auto}.b2b-webinar-sxs{justify-content:space-evenly;align-items:flex-start;gap:30px;max-width:1288px;display:flex}.b2b-webinar-sxs-txt,.b2b-webinar-sxs-img{width:50%}.b2b-webinar-sxs-txt{padding:30px 0}.gradient{height:12px;position:relative}.gradient-four{background:linear-gradient(90deg,#bfefff 0%,#bfffde 100%)}.why-ch-footer{justify-content:space-between;align-items:center;gap:20px;width:85%;max-width:1288px;margin:0 auto;padding:70px;display:flex}.embed-container{max-width:100%;height:0;padding-bottom:56.25%;position:relative;overflow:hidden}.embed-container iframe,.embed-container object,.embed-container embed{width:100%;height:100%;position:absolute;top:0;left:0}.b2b-webinar-presenter{width:50%;margin:0 10px}.webinar-btn{width:90%;margin:5px auto}figure img{width:300px}figcaption p.header-tertiary{font-weight:700}.webinar-takeaway{padding:100px}@media screen and (width<=768px){#b2b-aaa-webinar-head{width:95%}#b2b-bbb-webinar-video,#b2b-ccc-webinar-speaker-takeawy{width:95%;margin:25px auto}.b2b-webinar-sxs{flex-direction:column;width:95%;margin:0 auto}.b2b-webinar-sxs-txt,.b2b-webinar-sxs-img{width:100%;padding:0}.why-ch-footer{flex-direction:column;width:100%;padding:30px}.order-one{order:1}.order-two{order:2}.webinar-takeaway{padding:30px}}<\/style>\n<section id=\"b2b-aaa-webinar-head\">\n<p class=\"header-label\">Webinar<\/p>\n<h1 class=\"header-display\">The Rise of Gifts in Wills: New Research and Practical Steps for Charities<\/h1>\n<\/section>\n<section id=\"b2b-bbb-webinar-video\">\n<div class=\"b2b-webinar-sxs\">\n<div class=\"b2b-webinar-sxs-txt order-two\">\n<p><strong>July 8, 2026<\/strong><\/p>\n<p>The number of Canadians who\u2019ve included a charitable gift in their Will has doubled in the last five years, creating a significant source of future revenue for charities.<\/p>\n<p>Planned giving is on the rise \u2013 and it isn\u2019t just for large charities.<\/p>\n<p>A single gift in a Will can transform a charity's future. This session will give you a clear understanding of the opportunity, and how your organization can engage with it.<\/p>\n<p>This webinar is for: Anyone responsible for fundraising, donor engagement, or communications who wants to learn more about planned giving and how to get started.<\/p>\n<p>\n        <a class=\"btn-primary webinar-btn\" href=\"https:\/\/cdn-ch-prod-bqhwa0ewbpg6eyc2.z01.azurefd.net\/prod-static\/pdf\/2026-07-08-The-Rise-of-Gifts-in-Wills.pdf\" target=\"_blank\">Download Slide Deck<\/a><\/p>\n<p>        <a class=\"btn-primary webinar-btn\" href=\"http:\/\/www.cagp-acpdp.org\/en\/will-power\" target=\"_blank\">Join the Will Power Campaign<\/a>\n      <\/p>\n<\/p><\/div>\n<div class=\"b2b-webinar-sxs-img order-one\">\n<div class=\"embed-container\">\n        <iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/Yh5PfuNvt5o?si=oXug3QMKk6MakhjO\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n      <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"b2b-ccc-webinar-speaker-takeawy\">\n<h2 class=\"header-secondary\">Our Speakers<\/h2>\n<div class=\"b2b-webinar-sxs\">\n<div class=\"b2b-webinar-sxs-txt\">\n<div class=\"b2b-webinar-sxs\">\n<div class=\"b2b-webinar-presenter\">\n<figure>\n            <img decoding=\"async\" src=\"https:\/\/www.canadahelps.org\/media\/20260708_mkt_787_001.png\" alt=\"Laurie Fox\" style=\"width: 170px\" \/><figcaption>\n<p class=\"header-tertiary\">\n                Laurie Fox<\/p>\n<p>                Laurie has been a die-hard charity sector professional for close to 2 decades. Most recently, specializing in gift planning at Toronto General & Western Hospital Foundation and Plan International Canada. For the past 6 years Laurie has been working with CAGP on the Will Power campaign, Canada\u2019s biggest effort to make leaving a gift in your Will a social norm.\n              <\/p>\n<\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"b2b-webinar-presenter\">\n<figure>\n            <img decoding=\"async\" src=\"https:\/\/www.canadahelps.org\/media\/20260708_mkt_787_002-scaled.jpg\" alt=\"Tara Sandler\" style=\"width: 170px\" \/><br \/>\n            <br \/><figcaption>\n<p class=\"header-tertiary\">\n                Tara Sandler<br \/>\n                VP Education & Partnerships\n              <\/p>\n<p>Since joining CAGP in 2025, Tara has been responsible for developing high quality professional learning opportunities, strengthening relationships across the charitable and professional advisor sectors, and advancing strategic charitable gift planning across Canada.<\/p>\n<p>With more than 15 years of experience in fundraising, education, partnership development, and volunteer engagement, Tara is passionate about creating meaningful learning experiences that foster collaboration, build capacity, and strengthen the philanthropic sector<\/p>\n<\/figcaption><\/figure>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"b2b-webinar-sxs-txt\" class=\"webinar-takeaway\">\n<h3 class=\"header-secondary\">Key Takeaways<\/h3>\n<ul class=\"list-disc\">\n<li>Who is most likely to leave a charitable gift in their Will.<\/li>\n<li>Which causes they\u2019re choosing, and how they plan to give in the future.<\/li>\n<li>The key motivations and barriers that influence their decisions.<\/li>\n<li>How to speak with supporters about legacy giving.<\/li>\n<li>Simple, low-cost ways charities can start a planned giving program<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"b2b-ddd-webinar-footer\" class=\"ch-purple-section\">\n<div class=\"gradient gradient-four no-radius\"><\/div>\n<div class=\"why-ch-footer\">\n<div class=\"why-ch-footer-col\">\n<h3 class=\"header-secondary text-white\">Need a personalized walkthrough?<\/h3>\n<p>      <a href=\"https:\/\/www.canadahelps.org\/en\/forcharities\/fundraising\/fundraising-consultation\/\" class=\"btn-tertiary\">Book a Demo<\/a>\n    <\/div>\n<div class=\"why-ch-footer-col\">\n<h3 class=\"header-secondary text-white\">Fundraise online with CanadaHelps<\/h3>\n<p>      <a href=\"https:\/\/www.canadahelps.org\/en\/register\/full-fundraising-account\/#\/\" class=\"btn-tertiary\">Get Started<\/a>\n    <\/div>\n<\/p><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Webinar The Rise of Gifts in Wills: New Research and Practical Steps for Charities July 8, 2026 The number of Canadians who\u2019ve included a charitable &#8230; <a href=\"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/webinars\/the-rise-of-gifts-in-wills\/\" id=\"canadahelp-blog-meta\">Read more<\/a><\/p>\n","protected":false},"author":30,"featured_media":0,"parent":55981,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-ch20-full-width-b2b.php","meta":{"_acf_changed":false,"footnotes":""},"b2b_story_sector":[],"class_list":["post-58911","page","type-page","status-publish","hentry"],"acf":{"meta_description":"","additional_body_css_classes":"","blogs_posts_item":false,"row_settings":false,"hide_page_title":false,"insert_spotlight_boxes":false,"use_biography_grid":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Rise of Gifts in Wills | CanadaHelps - Donate to any charity in Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/webinars\/the-rise-of-gifts-in-wills\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Rise of Gifts in Wills | CanadaHelps - Donate to any charity in Canada\" \/>\n<meta property=\"og:description\" content=\"Webinar The Rise of Gifts in Wills: New Research and Practical Steps for Charities July 8, 2026 The number of Canadians who\u2019ve included a charitable ... Read more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/webinars\/the-rise-of-gifts-in-wills\/\" \/>\n<meta property=\"og:site_name\" content=\"CanadaHelps - Donate to any charity in Canada\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-08T20:10:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.canadahelps.org\/media\/20260708_mkt_787_001.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/webinars\/the-rise-of-gifts-in-wills\/\",\"url\":\"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/webinars\/the-rise-of-gifts-in-wills\/\",\"name\":\"The Rise of Gifts in Wills | CanadaHelps - Donate to any charity in Canada\",\"isPartOf\":{\"@id\":\"https:\/\/www.canadahelps.org\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/webinars\/the-rise-of-gifts-in-wills\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/webinars\/the-rise-of-gifts-in-wills\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.canadahelps.org\/media\/20260708_mkt_787_001.png\",\"datePublished\":\"2026-07-08T19:55:13+00:00\",\"dateModified\":\"2026-07-08T20:10:21+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/webinars\/the-rise-of-gifts-in-wills\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/webinars\/the-rise-of-gifts-in-wills\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/webinars\/the-rise-of-gifts-in-wills\/#primaryimage\",\"url\":\"https:\/\/www.canadahelps.org\/media\/20260708_mkt_787_001.png\",\"contentUrl\":\"https:\/\/www.canadahelps.org\/media\/20260708_mkt_787_001.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/webinars\/the-rise-of-gifts-in-wills\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.canadahelps.org\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"For Charities\",\"item\":\"https:\/\/www.canadahelps.org\/en\/forcharities\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Resources\",\"item\":\"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Webinars\",\"item\":\"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/webinars\/\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"The Rise of Gifts in Wills\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.canadahelps.org\/en\/#website\",\"url\":\"https:\/\/www.canadahelps.org\/en\/\",\"name\":\"CanadaHelps - Donate to any charity in Canada\",\"description\":\"Giving Made Simple\",\"publisher\":{\"@id\":\"https:\/\/www.canadahelps.org\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.canadahelps.org\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.canadahelps.org\/en\/#organization\",\"name\":\"CanadaHelps\",\"url\":\"https:\/\/www.canadahelps.org\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\/\/www.canadahelps.org\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.canadahelps.org\/media\/canadahelps-en.jpg\",\"contentUrl\":\"https:\/\/www.canadahelps.org\/media\/canadahelps-en.jpg\",\"width\":131,\"height\":72,\"caption\":\"CanadaHelps\"},\"image\":{\"@id\":\"https:\/\/www.canadahelps.org\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Rise of Gifts in Wills | CanadaHelps - Donate to any charity in Canada","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/webinars\/the-rise-of-gifts-in-wills\/","og_locale":"en_US","og_type":"article","og_title":"The Rise of Gifts in Wills | CanadaHelps - Donate to any charity in Canada","og_description":"Webinar The Rise of Gifts in Wills: New Research and Practical Steps for Charities July 8, 2026 The number of Canadians who\u2019ve included a charitable ... Read more","og_url":"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/webinars\/the-rise-of-gifts-in-wills\/","og_site_name":"CanadaHelps - Donate to any charity in Canada","article_modified_time":"2026-07-08T20:10:21+00:00","og_image":[{"url":"https:\/\/www.canadahelps.org\/media\/20260708_mkt_787_001.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/webinars\/the-rise-of-gifts-in-wills\/","url":"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/webinars\/the-rise-of-gifts-in-wills\/","name":"The Rise of Gifts in Wills | CanadaHelps - Donate to any charity in Canada","isPartOf":{"@id":"https:\/\/www.canadahelps.org\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/webinars\/the-rise-of-gifts-in-wills\/#primaryimage"},"image":{"@id":"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/webinars\/the-rise-of-gifts-in-wills\/#primaryimage"},"thumbnailUrl":"https:\/\/www.canadahelps.org\/media\/20260708_mkt_787_001.png","datePublished":"2026-07-08T19:55:13+00:00","dateModified":"2026-07-08T20:10:21+00:00","breadcrumb":{"@id":"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/webinars\/the-rise-of-gifts-in-wills\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/webinars\/the-rise-of-gifts-in-wills\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/webinars\/the-rise-of-gifts-in-wills\/#primaryimage","url":"https:\/\/www.canadahelps.org\/media\/20260708_mkt_787_001.png","contentUrl":"https:\/\/www.canadahelps.org\/media\/20260708_mkt_787_001.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/webinars\/the-rise-of-gifts-in-wills\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.canadahelps.org\/en\/"},{"@type":"ListItem","position":2,"name":"For Charities","item":"https:\/\/www.canadahelps.org\/en\/forcharities\/"},{"@type":"ListItem","position":3,"name":"Resources","item":"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/"},{"@type":"ListItem","position":4,"name":"Webinars","item":"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/webinars\/"},{"@type":"ListItem","position":5,"name":"The Rise of Gifts in Wills"}]},{"@type":"WebSite","@id":"https:\/\/www.canadahelps.org\/en\/#website","url":"https:\/\/www.canadahelps.org\/en\/","name":"CanadaHelps - Donate to any charity in Canada","description":"Giving Made Simple","publisher":{"@id":"https:\/\/www.canadahelps.org\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.canadahelps.org\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Organization","@id":"https:\/\/www.canadahelps.org\/en\/#organization","name":"CanadaHelps","url":"https:\/\/www.canadahelps.org\/en\/","logo":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/www.canadahelps.org\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.canadahelps.org\/media\/canadahelps-en.jpg","contentUrl":"https:\/\/www.canadahelps.org\/media\/canadahelps-en.jpg","width":131,"height":72,"caption":"CanadaHelps"},"image":{"@id":"https:\/\/www.canadahelps.org\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.canadahelps.org\/en\/wp-json\/wp\/v2\/pages\/58911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.canadahelps.org\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.canadahelps.org\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.canadahelps.org\/en\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/www.canadahelps.org\/en\/wp-json\/wp\/v2\/comments?post=58911"}],"version-history":[{"count":3,"href":"https:\/\/www.canadahelps.org\/en\/wp-json\/wp\/v2\/pages\/58911\/revisions"}],"predecessor-version":[{"id":58914,"href":"https:\/\/www.canadahelps.org\/en\/wp-json\/wp\/v2\/pages\/58911\/revisions\/58914"}],"up":[{"embeddable":true,"href":"https:\/\/www.canadahelps.org\/en\/wp-json\/wp\/v2\/pages\/55981"}],"wp:attachment":[{"href":"https:\/\/www.canadahelps.org\/en\/wp-json\/wp\/v2\/media?parent=58911"}],"wp:term":[{"taxonomy":"b2b_story_sector","embeddable":true,"href":"https:\/\/www.canadahelps.org\/en\/wp-json\/wp\/v2\/b2b_story_sector?post=58911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}