{"id":19908,"date":"2018-03-01T07:00:11","date_gmt":"2018-03-01T12:00:11","guid":{"rendered":"https:\/\/www.canadahelps.org\/?p=19908"},"modified":"2024-11-01T16:42:35","modified_gmt":"2024-11-01T20:42:35","slug":"this-march-get-serious-about-metrics","status":"publish","type":"post","link":"https:\/\/www.canadahelps.org\/en\/charity-life\/fundraising-2\/this-march-get-serious-about-metrics\/","title":{"rendered":"This March, get serious about metrics!"},"content":{"rendered":"<p><strong>The following blog is an excerpt from the 2018 Fundraising Calendar from CanadaHelps. Download the full calendar\u00a0<u><a href=\"https:\/\/www.canadahelps.org\/en\/2018-fundraising-calendar\/\">here<\/a>.<\/u><\/strong><\/p>\n<p>\u201cMetrics\u201d is a word you\u2019re probably hearing quite frequently these days. We\u2019re here to tell you that it\u2019s not a just an empty \u2018hype\u2019 word. Tracking the right metrics and having the appropriate tools to analyze this data are critical for improving your donor communications and your website. Ultimately, this will help you increase your donations!<\/p>\n<p>Knowing which key metrics to track, such as website visits, number of donations received by your charity, number of new donors per month, revenues, etc. will help you answer important questions such as \u201cHow many new donors do I need every month in order to reach my online donation goals?\u201d and \u201cHow many website visits do I need every month to reach my goals for the number of new donors?\u201d<\/p>\n<p>There are a number of powerful, free tools online to help you track your metrics and performance. These include Google Analytics for website tracking, and builtin reporting tools for popular social media sites such as Facebook and Twitter. Take some time this month to brainstorm or revisit what metrics your charity should be tracking and to set up and experiment with Google Analytics!<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=mWeP7ZlAsOE&amp;feature=youtu.be\" target=\"_blank\" rel=\"noopener\"><strong>Click here<\/strong><\/a> to hear what the charity GlobalMedic has to say about how and why they track metrics!<\/p>\n<h2>Did You Know?<\/h2>\n<p>With CanadaHelps Customizable Donation Forms, you can\u00a0easily track sessions, new versus repeat visitors, average donation amount, visitors by location and other important metrics using Google Analytics and Google Tag Manager. <a href=\"https:\/\/www.canadahelps.org\/media\/Google-Analytics-and-Google-Tag-Manager-Guide_CanadaHelps-OCT-2017.pdf\"><strong>Download our free guide<\/strong><\/a> to learn how!<\/p>\n<h2>Awareness Days in March 2018:<\/h2>\n<p><strong>March:<\/strong> National Nutrition Month<br \/>\n<strong>March 3rd:<\/strong> World Wildlife Day<br \/>\n<strong>March 8th:<\/strong> International Women&#8217;s Day<br \/>\n<strong>March 12th:<\/strong> World Glaucoma Day<br \/>\n<strong>March 20th:<\/strong> International Day of Happiness<br \/>\n<strong>March 21st:<\/strong> World Down Syndrome Day<br \/>\n<strong>March 21st:<\/strong> International Day of Forests<br \/>\n<strong>March 21st:<\/strong> World Poetry Day<br \/>\n<strong>March 22nd:<\/strong> World Water Day<br \/>\n<strong>March 23rd:<\/strong> Purple Day (in support of\u00a0epilepsy awareness)<br \/>\n<strong>March 27th:<\/strong> World Theatre Day<\/p>\n<p>For a full list of awareness days, <a href=\"https:\/\/en.wikipedia.org\/wiki\/List_of_awareness_days\" target=\"_blank\" rel=\"noopener\"><strong>click here<\/strong><\/a>.<\/p>\n<p><a class=\"btn btn-primary\" style=\"color: #ffffff;\" href=\"https:\/\/www.canadahelps.org\/en\/2018-fundraising-calendar\/\">Download the 2018 Fundraising Calendar<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The following blog is an excerpt from the 2018 Fundraising Calendar from CanadaHelps. Download the full calendar\u00a0here. \u201cMetrics\u201d is a word you\u2019re probably hearing quite &#8230; <a href=\"https:\/\/www.canadahelps.org\/en\/charity-life\/fundraising-2\/this-march-get-serious-about-metrics\/\" id=\"canadahelp-blog-meta\">Read more<\/a><\/p>\n","protected":false},"author":7,"featured_media":3933,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[434],"tags":[],"class_list":["post-19908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fundraising-2","tags-canadahelps","tags-customizable-donation-forms","tags-data-2","tags-donations","tags-donor-communications","tags-education","tags-epilepsy","tags-fundraising","tags-google-analytics","tags-google-tag-manager","tags-international-day-of-forests","tags-international-day-of-happiness","tags-international-womens-day","tags-march","tags-maximizing-donations-on-your-website","tags-metrics","tags-national-nutrition-month","tags-purple-day","tags-website","tags-world-down-syndrome-day","tags-world-glaucoma-day","tags-world-poetry-day","tags-world-theatre-day","tags-world-water-day","tags-world-wildlife-day"],"acf":{"meta_description":"","author_bio":false,"date_to_display":true,"hide_page_title":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>This March, get serious about metrics! | CanadaHelps - Donate to any charity in Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.canadahelps.org\/en\/charity-life\/fundraising-2\/this-march-get-serious-about-metrics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This March, get serious about metrics! | CanadaHelps - Donate to any charity in Canada\" \/>\n<meta property=\"og:description\" content=\"The following blog is an excerpt from the 2018 Fundraising Calendar from CanadaHelps. 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