{"id":3989,"date":"2014-11-19T15:01:32","date_gmt":"2014-11-19T20:01:32","guid":{"rendered":"http:\/\/givinglife.canadahelps.org\/?p=2192"},"modified":"2024-10-31T17:00:25","modified_gmt":"2024-10-31T21:00:25","slug":"calling-all-charities-get-involved-in-givingtuesday-2","status":"publish","type":"post","link":"https:\/\/www.canadahelps.org\/en\/charity-life\/givingtuesday-2\/calling-all-charities-get-involved-in-givingtuesday-2\/","title":{"rendered":"Calling all Charities: Get Involved in GivingTuesday!"},"content":{"rendered":"

This year, GivingTuesday falls on December 2nd, following Black Friday and Cyber Monday. To help you make the most of it, we\u2019ve rounded up some tips to help you drive donations and gain support.\u00a0 Check out our ideas and tweet your GivingTuesday plans to\u00a0@CharityLifeCA<\/a><\/strong> using the hashtag\u00a0#GivingTuesdayCa<\/a><\/strong>.<\/p>\n

Become an Official GivingTuesday Partner!<\/h2>\n

Visit GivingTuesday.ca<\/a><\/strong> and join the movement! Once registered, your charity\u2019s logo will appear on the official GivingTuesday website where thousands of Canadians will visit to learn more and even donate to participating charities. It\u2019s free and easy to sign up.<\/p>\n

Become an official partner today!<\/a><\/strong><\/p>\n

Create a GivingTuesday Campaign Page for Donors and Media to Discover
\n\"Start<\/a><\/h2>\n

GivingTuesday is the opening day of the giving season and the perfect day to kick off your holiday campaign. Donors and media will discover GivingTuesday initiatives by visiting the GivingTuesday campaign-browsing page on CanadaHelps. Campaign pages let you highlight specific initiatives and donors are more inspired to give when they know where their dollars are going. Whether you need a new kitchen or you want to build a school, campaign pages are the perfect tool for fundraising. Add photos, set a fundraising goal, end date, and campaign description.<\/p>\n

Create your GivingTuesday campaign page in minutes. Simply,<\/p>\n

    \n
  1. \n

    Log into<\/a><\/strong> your charity account on CanadaHelps<\/p>\n<\/li>\n

  2. \n

    Go to the Edit Profile section<\/p>\n<\/li>\n

  3. \n

    Click the Campaigns tab<\/p>\n<\/li>\n

  4. Create a new campaign and be sure to select GivingTuesday from the Campaign Type drop-down menu when prompted.<\/li>\n<\/ol>\n

    Find a For-Profit Friend\"Find<\/a><\/h2>\n

    After a weekend of skyrocketing sales to kick start the holiday season, GivingTuesday is the perfect opportunity for businesses to support their friends accomplishing great charitable work in the non-profit sector.<\/p>\n

    In the weeks leading up to GivingTuesday, search for a company interested in partnering and supporting your organization; oftentimes the best businesses and organizations interested in supporting your charitable mission are companies related to your cause. For example, if you are a charitable organization advocating on behalf of children, contact your local toy store or children\u2019s clothing store and ask them to sponsor your organization on GivingTuesday. Their support will not only benefit the impact of your charitable work, their partnership will also help them reach new audiences and potential buyers, boost employee fulfillment, and improve their brand and overall image by supporting charitable community work.<\/p>\n

    How successful can a partnership between a for-profit company and non-profit organization be? Quite a successful one in fact! Last year\u2019s GivingTuesday raised over $10,000 for the Alzheimer Society of Nova Scotia when donations were matched by Deloitte.<\/p>\n

    Once you have snagged a for-profit partner, decide how they will get involved. Some businesses choose to match employee or client donations, leverage social media, host a charitable holiday party, or send in their employees to volunteer at a non-profit. Use some inspiration from our previous GivingTuesday ideas helping businesses get charitable.<\/p>\n

    Thank Your Donors!<\/h2>\n

    \"CanadaHelps<\/a><\/p>\n

    GivingTuesday is not only a great occasion to promote giving to your charitable organization, it is also the perfect time to recognize and give thanks to your supporters! Give thanks to your donors this GivingTuesday:<\/p>\n

    1.<\/b> Gather a group of volunteers to reach out to as many past donors via phone, email, or even by tweet and use this opportunity to thank donors simply for supporting your cause. No need to solicit donations, a simple thank you will make the day of your supporters and will encourage future donations simply by displaying your sincerest appreciation.<\/p>\n

    2.<\/b> Show your appreciation to your donors, supporters, volunteers, and corporate partners by creating a video or photo showcasing your appreciation and thanks. Gain some inspiration from Pathways to Education who used last year\u2019s GivingTuesday as an opportunity to thank their donors.<\/p>\n