{"id":4093,"date":"2014-09-30T14:28:06","date_gmt":"2014-09-30T18:28:06","guid":{"rendered":"http:\/\/givinglife.canadahelps.org\/?p=1792"},"modified":"2024-10-31T16:59:55","modified_gmt":"2024-10-31T20:59:55","slug":"strategy-in-the-digital-age-wisdom-from-our-ceo","status":"publish","type":"post","link":"https:\/\/www.canadahelps.org\/en\/giving-life\/community-happenings\/strategy-in-the-digital-age-wisdom-from-our-ceo\/","title":{"rendered":"Strategy in the Digital Age: Wisdom from our CEO"},"content":{"rendered":"<p>This morning, our CEO Marina Glogovac gave the keynote address at the <strong><a href=\"http:\/\/www.digitalstrategyconference.com\/ottawa\/2014\/agenda\/\" target=\"_blank\" rel=\"noopener\">Digital Strategy Conference<\/a><\/strong> in Ottawa. Marina\u2019s experience leading digital companies such as Lavalife and Kobo, and through numerous consulting engagements in strategy, and in particular digital strategy development, has given her great insight into the ways digital has changed organizations of all types, and how essential good strategy is. The insights shared in this talk are as much for nonprofits and they are for for-profit business. Today, Marina is actively sharing expertise in strategy to the nonprofit world, both through her leadership at CanadaHelps and through our educational webinars offered to our almost 16,000 charity partners.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1794 aligncenter\" alt=\"Marina-digital-strategy\" src=\"https:\/\/www.canadahelps.org\/media\/Marina-digital-strategy.jpg\" width=\"290\" height=\"362\" \/><\/p>\n<h2><b>About the Conference <\/b><\/h2>\n<p>This dynamic two-day conference features speakers on a number of digital strategy topics such as digital maturity, content strategy, keeping your organization relevant in the digital age, improving relationships with communities, integrating multiple content platforms, and connecting consumers to your brand. Conference attendees represent the nonprofit, business, and government sector and have the opportunity to learn about better integrating digital into their overall strategies.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.canadahelps.org\/media\/Digital-Maturity.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-1795\" alt=\"Digital Maturity\" src=\"https:\/\/www.canadahelps.org\/media\/Digital-Maturity.jpg\" width=\"819\" height=\"615\" \/><\/a><\/p>\n<h3><b>Key takeaways from Marina\u2019s speech:<\/b><\/h3>\n<ul>\n<li>Digital strategy is not separate from great overall strategy and developing it can\u2019t be limited to a digital team or management team \u2013 everyone needs to be involved<\/li>\n<li>Tactic is not strategy<\/li>\n<li>Reactivity is never a strategy, but being responsive is essential<\/li>\n<li>Continuous learning is essential<\/li>\n<\/ul>\n<p>You can read more of Marina\u2019s thoughts on digital strategy in this blog post from the conference: <strong><a href=\"http:\/\/www.digitalstrategyconference.com\/blog\/digital-strategy\/digital-strategy-business-strategy\/\" target=\"_blank\" rel=\"noopener\">Digital strategy touches every aspect of business strategy<\/a><\/strong><\/p>\n<p>The conference continues through October 1<sup>st<\/sup>. Join the conversation on Twitter using the hashtag #dstrategy, and follow the conversation for tons of great insights on digital strategy for your own organization. Here are a few highlights:<\/p>\n<div><a href=\"https:\/\/twitter.com\/hashtag\/dStrategy?src=hash\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1793\" alt=\"Digital-Strategy-Tweets\" src=\"https:\/\/www.canadahelps.org\/media\/Digital-Strategy-Tweets-361x1024.jpg\" width=\"361\" height=\"1024\" \/><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>This morning, our CEO Marina Glogovac gave the keynote address at the Digital Strategy Conference in Ottawa. Marina\u2019s experience leading digital companies such as Lavalife &#8230; <a href=\"https:\/\/www.canadahelps.org\/en\/giving-life\/community-happenings\/strategy-in-the-digital-age-wisdom-from-our-ceo\/\" id=\"canadahelp-blog-meta\">Read more<\/a><\/p>\n","protected":false},"author":7,"featured_media":3838,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[259,347],"class_list":["post-4093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-happenings","tag-digital-strategy","tag-strategy"],"acf":{"author_bio":false,"meta_description":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strategy in the Digital Age: Wisdom from our CEO | CanadaHelps - Donate to any charity in Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.canadahelps.org\/en\/giving-life\/community-happenings\/strategy-in-the-digital-age-wisdom-from-our-ceo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategy in the Digital Age: Wisdom from our CEO | CanadaHelps - Donate to any charity in Canada\" \/>\n<meta property=\"og:description\" content=\"This morning, our CEO Marina Glogovac gave the keynote address at the Digital Strategy Conference in Ottawa. Marina\u2019s experience leading digital companies such as Lavalife ... Read more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.canadahelps.org\/en\/giving-life\/community-happenings\/strategy-in-the-digital-age-wisdom-from-our-ceo\/\" \/>\n<meta property=\"og:site_name\" content=\"CanadaHelps - Donate to any charity in Canada\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-30T18:28:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-31T20:59:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.canadahelps.org\/media\/digital-strategy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"CanadaHelps\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CanadaHelps\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.canadahelps.org\/en\/giving-life\/community-happenings\/strategy-in-the-digital-age-wisdom-from-our-ceo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.canadahelps.org\/en\/giving-life\/community-happenings\/strategy-in-the-digital-age-wisdom-from-our-ceo\/\"},\"author\":{\"name\":\"CanadaHelps\",\"@id\":\"https:\/\/www.canadahelps.org\/en\/#\/schema\/person\/2a9f2a051068a72d218bee8087f4bed5\"},\"headline\":\"Strategy in the Digital Age: Wisdom from our CEO\",\"datePublished\":\"2014-09-30T18:28:06+00:00\",\"dateModified\":\"2024-10-31T20:59:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.canadahelps.org\/en\/giving-life\/community-happenings\/strategy-in-the-digital-age-wisdom-from-our-ceo\/\"},\"wordCount\":298,\"publisher\":{\"@id\":\"https:\/\/www.canadahelps.org\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.canadahelps.org\/en\/giving-life\/community-happenings\/strategy-in-the-digital-age-wisdom-from-our-ceo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.canadahelps.org\/media\/digital-strategy.jpg\",\"keywords\":[\"Digital Strategy\",\"Strategy\"],\"articleSection\":[\"Community Happenings\"],\"inLanguage\":\"en\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.canadahelps.org\/en\/giving-life\/community-happenings\/strategy-in-the-digital-age-wisdom-from-our-ceo\/\",\"url\":\"https:\/\/www.canadahelps.org\/en\/giving-life\/community-happenings\/strategy-in-the-digital-age-wisdom-from-our-ceo\/\",\"name\":\"Strategy in the Digital Age: Wisdom from our CEO | CanadaHelps - Donate to any charity in Canada\",\"isPartOf\":{\"@id\":\"https:\/\/www.canadahelps.org\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.canadahelps.org\/en\/giving-life\/community-happenings\/strategy-in-the-digital-age-wisdom-from-our-ceo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.canadahelps.org\/en\/giving-life\/community-happenings\/strategy-in-the-digital-age-wisdom-from-our-ceo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.canadahelps.org\/media\/digital-strategy.jpg\",\"datePublished\":\"2014-09-30T18:28:06+00:00\",\"dateModified\":\"2024-10-31T20:59:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.canadahelps.org\/en\/giving-life\/community-happenings\/strategy-in-the-digital-age-wisdom-from-our-ceo\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.canadahelps.org\/en\/giving-life\/community-happenings\/strategy-in-the-digital-age-wisdom-from-our-ceo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\/\/www.canadahelps.org\/en\/giving-life\/community-happenings\/strategy-in-the-digital-age-wisdom-from-our-ceo\/#primaryimage\",\"url\":\"https:\/\/www.canadahelps.org\/media\/digital-strategy.jpg\",\"contentUrl\":\"https:\/\/www.canadahelps.org\/media\/digital-strategy.jpg\",\"width\":800,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.canadahelps.org\/en\/giving-life\/community-happenings\/strategy-in-the-digital-age-wisdom-from-our-ceo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.canadahelps.org\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Strategy in the Digital Age: Wisdom from our CEO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.canadahelps.org\/en\/#website\",\"url\":\"https:\/\/www.canadahelps.org\/en\/\",\"name\":\"CanadaHelps - Donate to any charity in Canada\",\"description\":\"Giving Made Simple\",\"publisher\":{\"@id\":\"https:\/\/www.canadahelps.org\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.canadahelps.org\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.canadahelps.org\/en\/#organization\",\"name\":\"CanadaHelps\",\"url\":\"https:\/\/www.canadahelps.org\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\/\/www.canadahelps.org\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.canadahelps.org\/media\/canadahelps-en.jpg\",\"contentUrl\":\"https:\/\/www.canadahelps.org\/media\/canadahelps-en.jpg\",\"width\":131,\"height\":72,\"caption\":\"CanadaHelps\"},\"image\":{\"@id\":\"https:\/\/www.canadahelps.org\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.canadahelps.org\/en\/#\/schema\/person\/2a9f2a051068a72d218bee8087f4bed5\",\"name\":\"CanadaHelps\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\/\/www.canadahelps.org\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dd162baa97cb121563731d7dcdb5e9ec75966788765408d7723ce29b8da84363?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dd162baa97cb121563731d7dcdb5e9ec75966788765408d7723ce29b8da84363?s=96&d=mm&r=g\",\"caption\":\"CanadaHelps\"},\"sameAs\":[\"https:\/\/www.canadahelps.org\/\"],\"url\":\"https:\/\/www.canadahelps.org\/en\/author\/canadahelps\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Strategy in the Digital Age: Wisdom from our CEO | CanadaHelps - Donate to any charity in Canada","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.canadahelps.org\/en\/giving-life\/community-happenings\/strategy-in-the-digital-age-wisdom-from-our-ceo\/","og_locale":"en_US","og_type":"article","og_title":"Strategy in the Digital Age: Wisdom from our CEO | CanadaHelps - Donate to any charity in Canada","og_description":"This morning, our CEO Marina Glogovac gave the keynote address at the Digital Strategy Conference in Ottawa. Marina\u2019s experience leading digital companies such as Lavalife ... Read more","og_url":"https:\/\/www.canadahelps.org\/en\/giving-life\/community-happenings\/strategy-in-the-digital-age-wisdom-from-our-ceo\/","og_site_name":"CanadaHelps - Donate to any charity in Canada","article_published_time":"2014-09-30T18:28:06+00:00","article_modified_time":"2024-10-31T20:59:55+00:00","og_image":[{"width":800,"height":400,"url":"https:\/\/www.canadahelps.org\/media\/digital-strategy.jpg","type":"image\/jpeg"}],"author":"CanadaHelps","twitter_card":"summary_large_image","twitter_misc":{"Written by":"CanadaHelps","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.canadahelps.org\/en\/giving-life\/community-happenings\/strategy-in-the-digital-age-wisdom-from-our-ceo\/#article","isPartOf":{"@id":"https:\/\/www.canadahelps.org\/en\/giving-life\/community-happenings\/strategy-in-the-digital-age-wisdom-from-our-ceo\/"},"author":{"name":"CanadaHelps","@id":"https:\/\/www.canadahelps.org\/en\/#\/schema\/person\/2a9f2a051068a72d218bee8087f4bed5"},"headline":"Strategy in the Digital Age: Wisdom from our CEO","datePublished":"2014-09-30T18:28:06+00:00","dateModified":"2024-10-31T20:59:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.canadahelps.org\/en\/giving-life\/community-happenings\/strategy-in-the-digital-age-wisdom-from-our-ceo\/"},"wordCount":298,"publisher":{"@id":"https:\/\/www.canadahelps.org\/en\/#organization"},"image":{"@id":"https:\/\/www.canadahelps.org\/en\/giving-life\/community-happenings\/strategy-in-the-digital-age-wisdom-from-our-ceo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.canadahelps.org\/media\/digital-strategy.jpg","keywords":["Digital Strategy","Strategy"],"articleSection":["Community Happenings"],"inLanguage":"en"},{"@type":"WebPage","@id":"https:\/\/www.canadahelps.org\/en\/giving-life\/community-happenings\/strategy-in-the-digital-age-wisdom-from-our-ceo\/","url":"https:\/\/www.canadahelps.org\/en\/giving-life\/community-happenings\/strategy-in-the-digital-age-wisdom-from-our-ceo\/","name":"Strategy in the Digital Age: Wisdom from our CEO | CanadaHelps - Donate to any charity in Canada","isPartOf":{"@id":"https:\/\/www.canadahelps.org\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.canadahelps.org\/en\/giving-life\/community-happenings\/strategy-in-the-digital-age-wisdom-from-our-ceo\/#primaryimage"},"image":{"@id":"https:\/\/www.canadahelps.org\/en\/giving-life\/community-happenings\/strategy-in-the-digital-age-wisdom-from-our-ceo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.canadahelps.org\/media\/digital-strategy.jpg","datePublished":"2014-09-30T18:28:06+00:00","dateModified":"2024-10-31T20:59:55+00:00","breadcrumb":{"@id":"https:\/\/www.canadahelps.org\/en\/giving-life\/community-happenings\/strategy-in-the-digital-age-wisdom-from-our-ceo\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.canadahelps.org\/en\/giving-life\/community-happenings\/strategy-in-the-digital-age-wisdom-from-our-ceo\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/www.canadahelps.org\/en\/giving-life\/community-happenings\/strategy-in-the-digital-age-wisdom-from-our-ceo\/#primaryimage","url":"https:\/\/www.canadahelps.org\/media\/digital-strategy.jpg","contentUrl":"https:\/\/www.canadahelps.org\/media\/digital-strategy.jpg","width":800,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/www.canadahelps.org\/en\/giving-life\/community-happenings\/strategy-in-the-digital-age-wisdom-from-our-ceo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.canadahelps.org\/en\/"},{"@type":"ListItem","position":2,"name":"Strategy in the Digital Age: Wisdom from our CEO"}]},{"@type":"WebSite","@id":"https:\/\/www.canadahelps.org\/en\/#website","url":"https:\/\/www.canadahelps.org\/en\/","name":"CanadaHelps - Donate to any charity in Canada","description":"Giving Made Simple","publisher":{"@id":"https:\/\/www.canadahelps.org\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.canadahelps.org\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Organization","@id":"https:\/\/www.canadahelps.org\/en\/#organization","name":"CanadaHelps","url":"https:\/\/www.canadahelps.org\/en\/","logo":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/www.canadahelps.org\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.canadahelps.org\/media\/canadahelps-en.jpg","contentUrl":"https:\/\/www.canadahelps.org\/media\/canadahelps-en.jpg","width":131,"height":72,"caption":"CanadaHelps"},"image":{"@id":"https:\/\/www.canadahelps.org\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.canadahelps.org\/en\/#\/schema\/person\/2a9f2a051068a72d218bee8087f4bed5","name":"CanadaHelps","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/www.canadahelps.org\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/dd162baa97cb121563731d7dcdb5e9ec75966788765408d7723ce29b8da84363?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dd162baa97cb121563731d7dcdb5e9ec75966788765408d7723ce29b8da84363?s=96&d=mm&r=g","caption":"CanadaHelps"},"sameAs":["https:\/\/www.canadahelps.org\/"],"url":"https:\/\/www.canadahelps.org\/en\/author\/canadahelps\/"}]}},"_links":{"self":[{"href":"https:\/\/www.canadahelps.org\/en\/wp-json\/wp\/v2\/posts\/4093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.canadahelps.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.canadahelps.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.canadahelps.org\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.canadahelps.org\/en\/wp-json\/wp\/v2\/comments?post=4093"}],"version-history":[{"count":1,"href":"https:\/\/www.canadahelps.org\/en\/wp-json\/wp\/v2\/posts\/4093\/revisions"}],"predecessor-version":[{"id":52621,"href":"https:\/\/www.canadahelps.org\/en\/wp-json\/wp\/v2\/posts\/4093\/revisions\/52621"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.canadahelps.org\/en\/wp-json\/wp\/v2\/media\/3838"}],"wp:attachment":[{"href":"https:\/\/www.canadahelps.org\/en\/wp-json\/wp\/v2\/media?parent=4093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.canadahelps.org\/en\/wp-json\/wp\/v2\/categories?post=4093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.canadahelps.org\/en\/wp-json\/wp\/v2\/tags?post=4093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}