{"id":44183,"date":"2021-12-15T12:09:40","date_gmt":"2021-12-15T17:09:40","guid":{"rendered":"https:\/\/www.canadahelps.org\/?p=44183"},"modified":"2021-12-15T12:27:30","modified_gmt":"2021-12-15T17:27:30","slug":"a-year-in-review-a-look-back-on-canadian-giving-in-2021","status":"publish","type":"post","link":"https:\/\/www.canadahelps.org\/en\/giving-life\/givingtuesday\/a-year-in-review-a-look-back-on-canadian-giving-in-2021\/","title":{"rendered":"A Year in Review: A Look Back on Canadian Giving in 2021"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As the year comes to a close, it\u2019s time to look back at the year 2021. <\/span><span style=\"font-weight: 400;\">After another difficult year and slow progress towards recovery from the pandemic, Canadians came together to make a difference. Canadian charities lead important work to support vulnerable communities and improve all of our lives, and it is no surprise that the pandemic had a huge impact on the Canadian charitable sector.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many charities have seen an increase in demand for their services, and 42%* of charities are not able to meet the current level of demand. However, Canadians have stepped up to help those in need. As of November 30th, $304 million in donations have been made through CanadaHelps. That is a 6.9% year-over-year increase which is a significant drop compared to the exponential growth seen in year one of the pandemic (116%), and the 21% growth rate we saw in 2019.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despite challenges, CanadaHelps observed five positive giving trends this year:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>More Canadians Made Multiple Donations:<\/b><span style=\"font-weight: 400;\"> Donors making two or more donations on CanadaHelps.org increased by 87.2% versus last year.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Monthly Giving is on the Rise<\/b><span style=\"font-weight: 400;\">: The number of Canadians that established monthly giving plans increased by 23.6%. Monthly gifts now make up 10.3% of total donations.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>More Donors are Leveraging the Extra Tax Benefits of Security Donations: <\/b><span style=\"font-weight: 400;\">Donations of securities, including stocks, bonds, and mutual funds, increased by 52% and have raised 99% more in donations versus last year. Securities represent 7.3% of total donations.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Younger Donors Emerge:<\/b><span style=\"font-weight: 400;\"> Of the <\/span><a href=\"https:\/\/www.businesswire.com\/news\/home\/20211208005331\/en\/As-Charities-Face-Increased-Demand-for-Services-18-of-Canadians-Reduced-Their-Donations-to-Charities\"><span style=\"font-weight: 400;\">12% of Canadians<\/span><\/a><span style=\"font-weight: 400;\"> that have increased the amount of money they donated to charity amid the pandemic, 17% are younger Canadians (aged 18-34) \u2014 that\u2019s more than any other age group.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Charities and Donors Demonstrated Great Resilience<\/b><span style=\"font-weight: 400;\">: Charities launched new virtual and hybrid fundraising strategies to replace in-person events and Canadians responded. Ticketed events this year grew by 49% while revenue from charity walks, runs, and other \u201cthons\u201d increased by 52%.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It is because of generous Canadians that charities are able to do the work they do. As the year comes to an end, there are so many easy ways to make a difference. Consider a <\/span><a href=\"https:\/\/www.canadahelps.org\/en\/giftcards\/orders\/\"><span style=\"font-weight: 400;\">Charity Gift Card<\/span><\/a><span style=\"font-weight: 400;\">, make a donation to a <\/span><a href=\"https:\/\/uniteforchange.com\/en\/cause-funds\/\"><span style=\"font-weight: 400;\">Cause Fund<\/span><\/a><span style=\"font-weight: 400;\"> through <\/span><a href=\"https:\/\/uniteforchange.com\/\"><span style=\"font-weight: 400;\">Unite for Change<\/span><\/a><span style=\"font-weight: 400;\"> or create a <\/span><a href=\"https:\/\/www.canadahelps.org\/en\/fundraise\/\"><span style=\"font-weight: 400;\">fundraiser<\/span><\/a><span style=\"font-weight: 400;\"> on behalf of a charity to celebrate a milestone or special event.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Get inspired and see how Canadians have made a difference so far this year below. <\/span><a href=\"https:\/\/www.canadahelps.org\/en\/donate\/\"><span style=\"font-weight: 400;\">Give today<\/span><\/a><span style=\"font-weight: 400;\">!\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.canadahelps.org\/media\/Infographic-1-1-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-44188\" src=\"https:\/\/www.canadahelps.org\/media\/Infographic-1-1-scaled.jpg\" alt=\"\" width=\"850\" height=\"2560\" srcset=\"https:\/\/www.canadahelps.org\/media\/Infographic-1-1-scaled.jpg 850w, https:\/\/www.canadahelps.org\/media\/Infographic-1-1-100x300.jpg 100w, https:\/\/www.canadahelps.org\/media\/Infographic-1-1-340x1024.jpg 340w, https:\/\/www.canadahelps.org\/media\/Infographic-1-1-768x2314.jpg 768w, https:\/\/www.canadahelps.org\/media\/Infographic-1-1-510x1536.jpg 510w, https:\/\/www.canadahelps.org\/media\/Infographic-1-1-680x2048.jpg 680w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">*<\/span><a href=\"https:\/\/imaginecanada.ca\/sites\/default\/files\/Sector-Monitor-The-uneven-impact-of-the-pandemic-on-Canadian-charities.pdf\"><span style=\"font-weight: 400;\">Imagine Canada, Sector Monitor, August 2021<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the year comes to a close, it\u2019s time to look back at the year 2021. After another difficult year and slow progress towards recovery &#8230; <a href=\"https:\/\/www.canadahelps.org\/en\/giving-life\/givingtuesday\/a-year-in-review-a-look-back-on-canadian-giving-in-2021\/\" id=\"canadahelp-blog-meta\">Read more<\/a><\/p>\n","protected":false},"author":7,"featured_media":44202,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-44183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-givingtuesday"],"acf":{"meta_description":"","author_bio":false,"date_to_display":true,"hide_page_title":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Year in Review: A Look Back on Canadian Giving in 2021 | CanadaHelps - Donate to any charity in Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.canadahelps.org\/en\/giving-life\/givingtuesday\/a-year-in-review-a-look-back-on-canadian-giving-in-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Year in Review: A Look Back on Canadian Giving in 2021 | CanadaHelps - Donate to any charity in Canada\" \/>\n<meta property=\"og:description\" content=\"As the year comes to a close, it\u2019s time to look back at the year 2021. 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