{"id":4912,"date":"2014-12-29T12:00:58","date_gmt":"2014-12-29T17:00:58","guid":{"rendered":"https:\/\/www.canadahelps.org\/?p=4912"},"modified":"2024-11-01T10:12:57","modified_gmt":"2024-11-01T14:12:57","slug":"make-the-most-of-your-digital-strategy","status":"publish","type":"post","link":"https:\/\/www.canadahelps.org\/en\/charity-life\/charitable-trends\/make-the-most-of-your-digital-strategy\/","title":{"rendered":"Make the Most of Your Digital Strategy"},"content":{"rendered":"

\"MarinaEarlier this year, Marina Glogovac, President and CEO \u00a0at CanadaHelps, gave the keynote address at the Digital Strategy Conference in Ottawa. Marina\u2019s experience leading digital companies such as Lavalife and Kobo, and through numerous consulting engagements in strategy and in particular digital strategy development, has given her great insight into the ways digital has changed organizations of all types, and how essential good strategy is.<\/p>\n

Here are some\u00a0key takeaways\u00a0from Marina’s speech:<\/p>\n

Avoid reactionary decisions or suffer the technology consequences.<\/b><\/p>\n

There are a number of obstacles to overcome in order to make this happen. We live in an age when technology is constantly advancing and as a result, most businesses are forced into a reactionary state. You can make the meaningful integration of technology within your organization difficult\u2014if not impossible\u2014by jumping on board too quickly. By having a strategy in place ahead of time, it will help you look at new tools with a methodology that can allow for a stronger and more effective implementation of the new technology.<\/p>\n

Lately, organizations are becoming increasingly reactive due to the fact that strategic thinking has atrophied within them. Although this may not have negative effects to the organization in the immediate future, it is always best to have a strategy that guides the direction of the organization as a whole rather than relying on reactionary tactics to drive improvement. To be able to do so, it is best to have a strategy that is flexible in response to whatever the digital world throws at it. Regardless of whether or not the strategy is well-designed, it is best to review the strategy often to make sure it is still in sync with the organization\u2019s goals and objectives.<\/p>\n

Your strategy can ensure you use your data wisely.<\/b><\/p>\n

Another obstacle that you may face is the data. There is simply so much of it, so ask yourself, what are you going to do with it and what does it all mean? What will you act on and what will you ignore? Having a clear strategy will help you answer these questions and decide which data is important and which is not. It is best to have an idea of what you want the strategy to do and make it clear. Decide on the criteria that you will need in order to analyze the data properly and note your growth.<\/p>\n

Having the right strategy is essential for future success for your organization. Strategy development models are constantly evolving in order to handle the ever-changing business and technological landscape. Keep in mind your organization\u2019s goals and continue to monitor your progress by implementing these new digital tools.<\/p>\n

Some things\u00a0to think about:
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