{"id":54151,"date":"2020-07-22T15:50:27","date_gmt":"2020-07-22T19:50:27","guid":{"rendered":"https:\/\/www.canadahelps.org\/?p=54151"},"modified":"2025-06-11T14:40:22","modified_gmt":"2025-06-11T18:40:22","slug":"3-steps-to-start-your-monthly-giving-program1","status":"publish","type":"post","link":"https:\/\/www.canadahelps.org\/en\/charity-life\/fundraising-2\/3-steps-to-start-your-monthly-giving-program1\/","title":{"rendered":"3 Steps to Start Your Monthly Giving Program"},"content":{"rendered":"<p>As online giving continues to grow, donors are placing more demands on the organizations they support. In order to keep up, charities need to do more to foster strong, memorable relationships. One way to address this is by\u00a0<a href=\"https:\/\/www.canadahelps.org\/en\/free-white-paper-growing-your-monthly-donors\/\">building a monthly giving program<\/a>.<\/p>\n<p>Monthly giving is a powerful, convenient, and donor-centric way to kickstart or improve your charity\u2019s fundraising efforts by converting previous one-time donors into monthly donors. When executed well, monthly giving can help you fundraise more effectively. Furthermore, you can expect to see your income increase annually. The sooner it is implemented, the sooner you\u2019ll benefit from a reliable source of revenue.<\/p>\n<p>\u200d<\/p>\n<h2><strong>3 Steps to strengthen your monthly giving program:<\/strong><\/h2>\n<h3>1. Find prospects by taking a deep dive into your donor database<\/h3>\n<p>Before jumping in, identify the donors in your database who would be good to ask for recurring gifts. Almost anyone could be a great candidate for your program. Consider the average gift amount that was given, donors who gave to you in the past, donors who gave more recently, as well as one-time donors who were comfortable giving to you online.<\/p>\n<p>\u200d<\/p>\n<h3>2. Directly communicate why you need help and how your donors can support you<\/h3>\n<p>Clearly outline your charity\u2019s mission and why you need the support. The better you tell your story and communicate your goal, the more likely you are to earn the trust and support of your donors.<\/p>\n<p>\u200d<\/p>\n<h3>3. Make donors an offer they can\u2019t refuse. Show the impact of each donation<\/h3>\n<p>Think about the impact your charity can make when donors give generously. Show your donors what their dollars can do, and suggest varying gift amounts that explain the tangible impact each gift can make. For example, if your charity serves people experiencing homelessness, you can let donors know that when they give a certain amount, their gift will supply 5 blankets to those in need.<\/p>\n<p>Once you\u2019re ready to dive in and launch your charity\u2019s monthly giving program, we\u2019ve got you covered with all of the fundamental steps on how to effectively execute it.<\/p>\n<p>\u200d<\/p>\n<h3>Learn more and get started<\/h3>\n<p>Whether you\u2019re just starting out, or you\u2019ve managed a few monthly giving programs before, our\u00a0<a href=\"https:\/\/www.canadahelps.org\/en\/free-white-paper-growing-your-monthly-donors\/\"><em>Growing Your Monthly Donors<\/em><\/a>\u00a0white paper has plenty of strategies and tips on how to create a new monthly giving program or improve your existing one!<\/p>\n<p><a href=\"https:\/\/www.canadahelps.org\/en\/free-white-paper-growing-your-monthly-donors\/\">Download the Growing Your Monthly Donors White Paper.<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As online giving continues to grow, donors are placing more demands on the organizations they support. In order to keep up, charities need to do &#8230; <a href=\"https:\/\/www.canadahelps.org\/en\/charity-life\/fundraising-2\/3-steps-to-start-your-monthly-giving-program1\/\" id=\"canadahelp-blog-meta\">Read more<\/a><\/p>\n","protected":false},"author":7,"featured_media":54152,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[434],"tags":[],"class_list":["post-54151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fundraising-2"],"acf":{"meta_description":"","author_bio":false,"date_to_display":true,"hide_page_title":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Steps to Start Your Monthly Giving Program | CanadaHelps - Donate to any charity in Canada<\/title>\n<meta name=\"description\" content=\"Discover three key steps your charity can take to grow your monthly giving program.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.canadahelps.org\/en\/charity-life\/fundraising-2\/3-steps-to-start-your-monthly-giving-program1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Steps to Start Your Monthly Giving Program | CanadaHelps - 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