{"id":54720,"date":"2022-11-23T12:25:30","date_gmt":"2022-11-23T17:25:30","guid":{"rendered":"https:\/\/www.canadahelps.org\/?p=54720"},"modified":"2025-06-11T12:26:49","modified_gmt":"2025-06-11T16:26:49","slug":"sample-givingtuesday-campaign","status":"publish","type":"post","link":"https:\/\/www.canadahelps.org\/en\/charity-life\/sample-givingtuesday-campaign\/","title":{"rendered":"A Sample GivingTuesday Campaign"},"content":{"rendered":"<p>Templates are great, but what does a GivingTuesday campaign actually look like? This is easier to understand with a concrete example, so let&#8217;s walk through what a real GivingTuesday campaign timeline would look like using Wellness Avenue, a hypothetical charity.<\/p>\n<p>\u200d<\/p>\n<h2>Wellness Avenue&#8217;s Sample GivingTuesday Campaign<\/h2>\n<p>\u200d<\/p>\n<h3>The &#8220;Save the Date&#8221; email: Send out 1 month before GivingTuesday<\/h3>\n<h4><strong>Subject Line:\u00a0<\/strong>Only 1 Month Until GivingTuesday!<\/h4>\n<p><strong>Body Copy:<\/strong><\/p>\n<p><a href=\"https:\/\/www.canadahelps.org\/media\/637e5d4d345b29672e38433d_63377ac0ab4d885b8bfff371_Screen202022-09-30207.24.3020PM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-54725\" src=\"https:\/\/www.canadahelps.org\/media\/637e5d4d345b29672e38433d_63377ac0ab4d885b8bfff371_Screen202022-09-30207.24.3020PM.png\" alt=\"\" width=\"504\" height=\"670\" srcset=\"https:\/\/www.canadahelps.org\/media\/637e5d4d345b29672e38433d_63377ac0ab4d885b8bfff371_Screen202022-09-30207.24.3020PM.png 504w, https:\/\/www.canadahelps.org\/media\/637e5d4d345b29672e38433d_63377ac0ab4d885b8bfff371_Screen202022-09-30207.24.3020PM-226x300.png 226w\" sizes=\"auto, (max-width: 504px) 100vw, 504px\" \/><\/a><\/p>\n<figure class=\"w-richtext-align-fullwidth w-richtext-figure-type-image\">\n<div><\/div><figcaption>The &#8220;Save the Date&#8221; Email: 1 Month Before GivingTuesday<\/figcaption><\/figure>\n<p>\u200d<\/p>\n<h3>The &#8220;Preview&#8221; email: Send out 2 weeks before GivingTuesday<\/h3>\n<h4><strong>Subject Line:\u00a0<\/strong>Something BIG is coming. GivingTuesday is in two weeks!<\/h4>\n<p><strong>Body Copy:<\/strong><\/p>\n<p><a href=\"https:\/\/www.canadahelps.org\/media\/637e5d4d345b2968b938433b_63377b28e68560836912846c_Screen202022-09-30207.26.2220PM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-54728\" src=\"https:\/\/www.canadahelps.org\/media\/637e5d4d345b2968b938433b_63377b28e68560836912846c_Screen202022-09-30207.26.2220PM.png\" alt=\"\" width=\"490\" height=\"617\" srcset=\"https:\/\/www.canadahelps.org\/media\/637e5d4d345b2968b938433b_63377b28e68560836912846c_Screen202022-09-30207.26.2220PM.png 490w, https:\/\/www.canadahelps.org\/media\/637e5d4d345b2968b938433b_63377b28e68560836912846c_Screen202022-09-30207.26.2220PM-238x300.png 238w\" sizes=\"auto, (max-width: 490px) 100vw, 490px\" \/><\/a><\/p>\n<figure class=\"w-richtext-align-fullwidth w-richtext-figure-type-image\">\n<div><\/div><figcaption>The &#8220;Preview&#8221; Email: 2 Weeks Before GivingTuesday<\/figcaption><\/figure>\n<p>\u200d<\/p>\n<h3>The &#8220;2nd Preview&#8221; email: Send out 1 week before GivingTuesday<\/h3>\n<h4><strong>Subject Line:<\/strong>\u00a0Get Ready. Only 1 Week Until GivingTuesday!<\/h4>\n<p><strong>Body Copy:<\/strong><\/p>\n<p><a href=\"https:\/\/www.canadahelps.org\/media\/637e5d4d345b297e4838433a_63377b99c2d6b09a83834276_Screen202022-09-30207.28.1620PM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-54730\" src=\"https:\/\/www.canadahelps.org\/media\/637e5d4d345b297e4838433a_63377b99c2d6b09a83834276_Screen202022-09-30207.28.1620PM.png\" alt=\"\" width=\"490\" height=\"630\" srcset=\"https:\/\/www.canadahelps.org\/media\/637e5d4d345b297e4838433a_63377b99c2d6b09a83834276_Screen202022-09-30207.28.1620PM.png 490w, https:\/\/www.canadahelps.org\/media\/637e5d4d345b297e4838433a_63377b99c2d6b09a83834276_Screen202022-09-30207.28.1620PM-233x300.png 233w\" sizes=\"auto, (max-width: 490px) 100vw, 490px\" \/><\/a><\/p>\n<figure class=\"w-richtext-align-fullwidth w-richtext-figure-type-image\">\n<div><\/div><figcaption>The &#8220;2nd Preview&#8221; Email: 1 Week Before GivingTuesday<\/figcaption><\/figure>\n<p>\u200d<\/p>\n<h3>The &#8220;Donate Now&#8221; email: Send out 2-3 days before GivingTuesday<\/h3>\n<h4><strong>Subject Line:<\/strong>\u00a0GivingTuesday is Almost Here!<\/h4>\n<p><strong>Body Copy:<\/strong><\/p>\n<p><a href=\"https:\/\/www.canadahelps.org\/media\/637e5d4d345b296a7438433c_63377c581bd22e575b5ebcf3_Screen202022-09-30207.31.2620PM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-54732\" src=\"https:\/\/www.canadahelps.org\/media\/637e5d4d345b296a7438433c_63377c581bd22e575b5ebcf3_Screen202022-09-30207.31.2620PM.png\" alt=\"\" width=\"498\" height=\"594\" srcset=\"https:\/\/www.canadahelps.org\/media\/637e5d4d345b296a7438433c_63377c581bd22e575b5ebcf3_Screen202022-09-30207.31.2620PM.png 498w, https:\/\/www.canadahelps.org\/media\/637e5d4d345b296a7438433c_63377c581bd22e575b5ebcf3_Screen202022-09-30207.31.2620PM-252x300.png 252w\" sizes=\"auto, (max-width: 498px) 100vw, 498px\" \/><\/a><\/p>\n<figure class=\"w-richtext-align-fullwidth w-richtext-figure-type-image\">\n<div><\/div><figcaption>The &#8220;Donate Now&#8221; Email: 2-3 Days Before GivingTuesday<\/figcaption><\/figure>\n<p>\u200d<\/p>\n<h3>The &#8220;Big Day&#8221; email: On the morning of GivingTuesday<\/h3>\n<h4><strong>Subject Line:<\/strong>\u00a0It&#8217;s time for GivingTuesday!<\/h4>\n<p><strong>Body Copy:<\/strong><\/p>\n<p><a href=\"https:\/\/www.canadahelps.org\/media\/637e5d4d345b298324384339_63377cb7a918c208b11a3184_Screen202022-09-30207.33.0120PM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-54734\" src=\"https:\/\/www.canadahelps.org\/media\/637e5d4d345b298324384339_63377cb7a918c208b11a3184_Screen202022-09-30207.33.0120PM.png\" alt=\"\" width=\"489\" height=\"617\" srcset=\"https:\/\/www.canadahelps.org\/media\/637e5d4d345b298324384339_63377cb7a918c208b11a3184_Screen202022-09-30207.33.0120PM.png 489w, https:\/\/www.canadahelps.org\/media\/637e5d4d345b298324384339_63377cb7a918c208b11a3184_Screen202022-09-30207.33.0120PM-238x300.png 238w\" sizes=\"auto, (max-width: 489px) 100vw, 489px\" \/><\/a><\/p>\n<figure class=\"w-richtext-align-fullwidth w-richtext-figure-type-image\">\n<div><\/div><figcaption>The &#8220;Big Day&#8221; Email: On the morning of GivingTuesday<\/figcaption><\/figure>\n<p>\u200d<\/p>\n<h3>The &#8220;Thank You&#8221; email: 1 day after GivingTuesday<\/h3>\n<h4><strong>Subject Line:<\/strong>\u00a0Thank you for your support on GivingTuesday!<\/h4>\n<p><strong>Body Copy:<\/strong><\/p>\n<p><a href=\"https:\/\/www.canadahelps.org\/media\/637e5d4d345b29745b384338_63377d153d694e563a498f06_Screen202022-09-30207.34.3620PM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-54736\" src=\"https:\/\/www.canadahelps.org\/media\/637e5d4d345b29745b384338_63377d153d694e563a498f06_Screen202022-09-30207.34.3620PM.png\" alt=\"\" width=\"543\" height=\"616\" srcset=\"https:\/\/www.canadahelps.org\/media\/637e5d4d345b29745b384338_63377d153d694e563a498f06_Screen202022-09-30207.34.3620PM.png 543w, https:\/\/www.canadahelps.org\/media\/637e5d4d345b29745b384338_63377d153d694e563a498f06_Screen202022-09-30207.34.3620PM-264x300.png 264w\" sizes=\"auto, (max-width: 543px) 100vw, 543px\" \/><\/a><\/p>\n<figure class=\"w-richtext-align-fullwidth w-richtext-figure-type-image\">\n<div><\/div><figcaption>The &#8220;Thank You&#8221; Email: 1 Day after GivingTuesday<\/figcaption><\/figure>\n<div class=\"w-embed\">\n<hr \/>\n<\/div>\n<p>\u200d<\/p>\n<p><strong>For more GivingTuesday resources,<\/strong>\u00a0<a href=\"https:\/\/forcharities.canadahelps.org\/whitepapers\/the-ultimate-givingtuesday-guide\">download CanadaHelp&#8217; Ultimate Guide to GivingTuesday<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Templates are great, but what does a GivingTuesday campaign actually look like? This is easier to understand with a concrete example, so let&#8217;s walk through &#8230; <a href=\"https:\/\/www.canadahelps.org\/en\/charity-life\/sample-givingtuesday-campaign\/\" id=\"canadahelp-blog-meta\">Read more<\/a><\/p>\n","protected":false},"author":7,"featured_media":54722,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201],"tags":[],"class_list":["post-54720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-charity-life"],"acf":{"meta_description":"","author_bio":false,"date_to_display":true,"hide_page_title":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Sample GivingTuesday Campaign | CanadaHelps - Donate to any charity in Canada<\/title>\n<meta name=\"description\" content=\"Explore a sample GivingTuesday campaign using a hypothetical CanadaHelps charity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.canadahelps.org\/en\/charity-life\/sample-givingtuesday-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Sample GivingTuesday Campaign | CanadaHelps - Donate to any charity in Canada\" \/>\n<meta property=\"og:description\" content=\"Explore a sample GivingTuesday campaign using a hypothetical CanadaHelps charity.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.canadahelps.org\/en\/charity-life\/sample-givingtuesday-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"CanadaHelps - Donate to any charity in Canada\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-23T17:25:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-11T16:26:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.canadahelps.org\/media\/GTC.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"CanadaHelps\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CanadaHelps\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.canadahelps.org\/en\/charity-life\/sample-givingtuesday-campaign\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.canadahelps.org\/en\/charity-life\/sample-givingtuesday-campaign\/\"},\"author\":{\"name\":\"CanadaHelps\",\"@id\":\"https:\/\/www.canadahelps.org\/en\/#\/schema\/person\/2a9f2a051068a72d218bee8087f4bed5\"},\"headline\":\"A Sample GivingTuesday Campaign\",\"datePublished\":\"2022-11-23T17:25:30+00:00\",\"dateModified\":\"2025-06-11T16:26:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.canadahelps.org\/en\/charity-life\/sample-givingtuesday-campaign\/\"},\"wordCount\":215,\"publisher\":{\"@id\":\"https:\/\/www.canadahelps.org\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.canadahelps.org\/en\/charity-life\/sample-givingtuesday-campaign\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.canadahelps.org\/media\/GTC.png\",\"articleSection\":[\"Charity Life\"],\"inLanguage\":\"en\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.canadahelps.org\/en\/charity-life\/sample-givingtuesday-campaign\/\",\"url\":\"https:\/\/www.canadahelps.org\/en\/charity-life\/sample-givingtuesday-campaign\/\",\"name\":\"A Sample GivingTuesday Campaign | CanadaHelps - 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