{"id":54848,"date":"2022-12-20T11:57:56","date_gmt":"2022-12-20T16:57:56","guid":{"rendered":"https:\/\/www.canadahelps.org\/?p=54848"},"modified":"2025-06-12T11:58:31","modified_gmt":"2025-06-12T15:58:31","slug":"last-minute-email-templates","status":"publish","type":"post","link":"https:\/\/www.canadahelps.org\/en\/charity-life\/last-minute-email-templates\/","title":{"rendered":"Last-Minute Email Templates for Your Year-End Fundraising Campaign"},"content":{"rendered":"

Updated November 11, 2024<\/p>\n

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December is the most important fundraising month for many charities. December donations made through CanadaHelps account for a significant percentage of annual revenue for charities.<\/p>\n

According to our December data on charities from the last two years:<\/p>\n

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\"Image\"<\/th>\nDonations from the entire month accounted for nearly 30% of their annual revenue<\/th>\n<\/tr>\n<\/thead>\n
\"Image\"<\/td>\nDonations from the 28th to the 31st accounted for approximately 9% of their annual revenue<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

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That\u2019s a HUGE impact that last-minute end of year donations have on charities\u2019 annual fundraising results!<\/p>\n

However, December also happens to be one of the busiest times of the year for charities and supporters alike. From year-end appeals to holiday events to last-second gifts, we understand how chaotic this month can be. So to help charities save time and maximize their year-end fundraising results, we\u2019ve provided last-minute email best practices and easy-to-use email templates that you can copy and paste.<\/p>\n

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Table of Contents<\/h2>\n
Last-Minute Email Best Practices<\/a>
\nGeneral Best Practices<\/a>
\nSubject Line Best Practices<\/a>
\nEmail Body Best Practices<\/a><\/p>\n

Last-Minute Email Templates<\/a>
\nLast-Minute Emails to All Supporters<\/a>
\nLast-Minute Email to Former Donors<\/a>
\nLast-Minute Emails to Volunteers<\/a><\/div>\n

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Last-Minute Email Best Practices<\/h2>\n<\/div>\n

Before we dive into the templates, we\u2019re sharing some best practices to help your subject lines and copy stand out brighter than Rudolph\u2019s nose and drive results that will make you shout with glee. Of course, feel free to apply these best practices for your own year-end emails as well.<\/p>\n

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General Best Practices<\/h3>\n<\/div>\n

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Evoke a Sense of Urgency in Your Subject Lines and Email Body<\/h4>\n