{"id":54976,"date":"2025-04-14T15:31:16","date_gmt":"2025-04-14T19:31:16","guid":{"rendered":"https:\/\/www.canadahelps.org\/?p=54976"},"modified":"2025-06-12T16:01:53","modified_gmt":"2025-06-12T20:01:53","slug":"reasons-charities-raise-more-embedded-giving","status":"publish","type":"post","link":"https:\/\/www.canadahelps.org\/en\/charity-life\/reasons-charities-raise-more-embedded-giving\/","title":{"rendered":"5 Reasons Charities Can Raise More with Embedded Giving"},"content":{"rendered":"

\u200dDid you know CanadaHelps customizable donation form integrates seamlessly into your website? This is called ’embedded giving’.<\/strong><\/p>\n

\u200d<\/strong>Setting up your donation form according to best fundraising practices, and embedding the form directly into your charity\u2019s website, is your first step towards raising more money and maximizing impact.<\/p>\n

Embedded giving ensures a cohesive look and feel and a consistent brand experience. Donors complete their donation without redirects, toggling or navigating between multiple windows, offering a convenient \u201csingle-step\u201d giving experience.<\/p>\n

Keep reading, discover five important reasons charities can raise more with embedded giving.<\/strong><\/p>\n

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\u200dExample of a custom embedded donation form\u00a0<\/em>Tirgan<\/em><\/a><\/figcaption><\/figure>\n

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Inside:<\/h3>\n
Charity profile database v. donation forms<\/a>
\nWhat is embedded giving?<\/a>
\nThe 5 reasons charities should link or embed donation forms
\n<\/a>1. Lower transaction fees<\/a>
\n2. Increase donations<\/a>
\n3. Greater brand control<\/a>
\n4. Improved donor experience<\/a>
\n5. It’s easy as copy and paste<\/a>
\nNext steps<\/a><\/p>\n
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Charity profile database v. donation forms<\/h2>\n<\/div>\n

The database of charity profile pages on\u00a0CanadaHelps.org<\/a>\u00a0is where many people first encounter CanadaHelps. On this portal, 86,000+ Canadian charities are listed. Each organization has its own profile page and donors can search and give to any Canadian charity, filtering by cause or name to locate the right one.<\/p>\n

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An example of a CanadaHelps charity profile page for\u00a0<\/em>Pure Art Foundation<\/em><\/a>.<\/em><\/figcaption><\/figure>\n

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We recommend that each charity claims and builds\u00a0a robust profile page<\/a>\u00a0in the CanadaHelps database so people can learn more about your charity and mission.<\/p>\n

However, be mindful that profile pages are not designed to be hyperlinked and used as giving flows from your website; the more clicks and redirects a user has to take, the more likely you are to lose them. Charities that want to optimize their fundraising and grow their donation revenues need to offer website visitors an embedded giving flow.<\/p>\n

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What is embedded giving?<\/h2>\n<\/div>\n

Integrating your donation form into your website creates an \u2018embedded-giving\u2019 or same-page giving experience that allows supporters to contribute without interruption, such as opening a new browser window or redirecting to another page.<\/p>\n

Instead of processing donations over a charity profile page, collect donations directly on your organization\u2019s website with a CanadaHelps Donation Form. It is an easy, secure way to fundraise. CanadaHelps Donation Forms are created in line with e-commerce best practices and optimized to bring you donations.<\/p>\n

Keep reading and learn the benefits of embedding or linking your CanadaHelps donation. Discover why this setup provides your donors and prospective donors with a superior giving experience.<\/p>\n

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5 Reasons charities should link or embed donation forms:<\/h2>\n<\/div>\n
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1. Lower transaction fees\ud83d\udcb2<\/h3>\n<\/div>\n

Compared to using a charity profile page to collect and process donations, the Donation Form charges lower transaction fees, offering organizations an important financial benefit. For cost-conscious charities who endeavour to maximize donation dollars, opting for a donation process with lower transaction fees is a no-brainer.<\/p>\n

By using a CanadaHelps donation form, charities can lower their transaction costs to 3.75% for one-time donations and 3.5% for monthly donations.<\/p>\n

In addition to the lowered fees charities get when switching from a charity profile page to a custom donation form, embed or link your donation form and lower your transaction fees by\u00a0another<\/em>\u00a00.25%.<\/p>\n

Donations are accepted via Visa, MasterCard, American Express or PayPal and \u200ddisbursements to charities are made weekly to your account through an Electronic Funds Transfer.<\/p>\n

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2. Increase donations\ud83e\udd11<\/h3>\n<\/div>\n

Make the the giving process easier and more accessible for donors will lead to an increase in the amount of donations raised.<\/p>\n

Internal platform research from GoFundMe\u00a0shows a 28% increase<\/a>\u00a0in revenue per site visitor when an embedded giving option was in place.<\/p>\n

How embedded giving helps charities raise more:<\/strong><\/h4>\n