{"id":54992,"date":"2024-12-12T16:07:03","date_gmt":"2024-12-12T21:07:03","guid":{"rendered":"https:\/\/www.canadahelps.org\/?p=54992"},"modified":"2025-06-12T16:07:32","modified_gmt":"2025-06-12T20:07:32","slug":"recap-from-a-record-breaking-givingtuesday","status":"publish","type":"post","link":"https:\/\/www.canadahelps.org\/en\/charity-life\/recap-from-a-record-breaking-givingtuesday\/","title":{"rendered":"Recap From a Record-Breaking GivingTuesday"},"content":{"rendered":"

Congratulations to the charities who participated in this year\u2019s GivingTuesday.<\/p>\n

Your tireless fundraising efforts\u2014from planning events to sending out countless marketing emails to having heartfelt conversations with donors and so much more\u2013paid off. GivingTuesday 2024 was an extraordinary success!<\/p>\n

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What are the results of GivingTuesday 2024?<\/h2>\n

Cue the drumroll! The GivingTuesday results that charities like yours worked so hard to achieve have arrived.<\/p>\n

\ud83d\udcb8\u00a0Together, you inspired 43,000 Canadians to donate\u00a0<\/strong>an incredible $16.2 million<\/strong><\/a>\u00a0through CanadaHelps digital tools on GivingTuesday.\u00a0<\/strong><\/p>\n

\ud83c\udfc6\u00a0The donations raised on GivingTuesday will fuel the work of more than 10,000 different CanadaHelps charities.\u00a0<\/strong>This is especially important at a moment when demand for the\u00a0services charities provide is at a peak<\/a>\u00a0across the country.<\/p>\n

\ud83d\udcc8\u00a0The total funds raised on GivingTuesday 2024 amounted to a record-breaking 19.5% increase from 2023.\u00a0<\/strong>Increasing our year-over-year fundraising results by nearly 20% was only possible with the vital work charities like you carry out every day.<\/p>\n

\ud83c\udd95\u00a028% of 2024\u2019s GivingTuesday donors were first-time CanadaHelps donors.\u00a0<\/strong>This is huge!<\/p>\n

Kudos for smashing records and making this one of our most successful GivingTuesdays ever. Our success speaks to your impact and the spirit of generosity you inspire.<\/p>\n

But it\u2019s still early in the fundraising season! There are a few more weeks until the December 31st tax deadline. The last stretch of the year is crucial\u2014charities typically raise 30% of their annual revenue across December.<\/p>\n

Keep up the momentum and finish strong by following CanadaHelps fundraising best practices, informed by our\u00a0Ultimate Guide to Year-end Giving<\/a>.<\/p>\n

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How to keep fundraising strong in December<\/h2>\n

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1. Use a Multi-channel Donor Communication Strategy<\/h3>\n

Are you reaching out to your donors through multiple communication channels? Doing so is especially important in the last stretch of the fundraising season. Since each channel has its strengths, using multiple donor touchpoints together increases your chances of conversion.<\/p>\n

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Donor touchpoint channels:<\/h4>\n
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Given Canada Post\u2019s service disruption, charities relying on direct mail fundraising may experience delayed donations. To prevent interruption in donations during the crucial Giving Season we encourage charities to\u00a0register for our Electronic Funds Transfers<\/a>. EFT allows you to receive funds securely in real-time.<\/p>\n

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2. Show the Impact of Donations<\/h3>\n

Showcasing the impact of donations communicates their value to the donor and inspires their continued support. The ideal way to showcase impact is through high-quality content.<\/p>\n

Impact content to share<\/h4>\n