{"id":55285,"date":"2025-06-23T15:53:35","date_gmt":"2025-06-23T19:53:35","guid":{"rendered":"https:\/\/www.canadahelps.org\/?p=55285"},"modified":"2025-07-04T13:03:49","modified_gmt":"2025-07-04T17:03:49","slug":"25-years-of-generosity","status":"publish","type":"post","link":"https:\/\/www.canadahelps.org\/en\/charity-life\/25-years-of-generosity\/","title":{"rendered":"CanadaHelps Celebrates 25 Years of Generosity With a Bold New Look"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As we celebrate 25 years of igniting generosity, CanadaHelps is thrilled to share our new brand with you.\u00a0<\/span><span style=\"font-weight: 400;\">Our refreshed brand identity represents a renewed commitment to supporting Canadian charities. It features a modern look and feel, and incorporates the vibrancy and optimism at the heart of our mission.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CanadaHelps tools, features and services that charities rely on will remain as powerful as ever and our new look and feel simply better reflect who we are now.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.canadahelps.org\/media\/Google-Cover.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-55289 aligncenter\" src=\"https:\/\/www.canadahelps.org\/media\/Google-Cover.png\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.canadahelps.org\/media\/Google-Cover.png 1024w, https:\/\/www.canadahelps.org\/media\/Google-Cover-300x169.png 300w, https:\/\/www.canadahelps.org\/media\/Google-Cover-768x432.png 768w, https:\/\/www.canadahelps.org\/media\/Google-Cover-100x55.png 100w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h2><strong>New look, same commitment to charities<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Change can be daunting, but it doesn\u2019t have to be. The refreshed CanadaHelps brand is part of our commitment to bringing innovation to the Canadian charitable sector. We encourage charities to explore <\/span><a href=\"https:\/\/www.canadahelps.org\/en\/branding-update\/\"><span style=\"font-weight: 400;\">our new look<\/span><\/a><span style=\"font-weight: 400;\"> and learn how the brand update can help you inspire more giving.\u00a0<\/span><\/p>\n<h2><strong>What\u2019s new for charities?<\/strong><\/h2>\n<p><a href=\"https:\/\/www.canadahelps.org\/media\/Google-Profile.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-55291 aligncenter\" src=\"https:\/\/www.canadahelps.org\/media\/Google-Profile.png\" alt=\"\" width=\"720\" height=\"720\" srcset=\"https:\/\/www.canadahelps.org\/media\/Google-Profile.png 720w, https:\/\/www.canadahelps.org\/media\/Google-Profile-300x300.png 300w, https:\/\/www.canadahelps.org\/media\/Google-Profile-150x150.png 150w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A fresh look and feel: Updated logo, colours, and design\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enhanced design and features: <\/span><i><span style=\"font-weight: 400;\">Over the coming months, you\u2019ll see exciting updates to the fundraising tools you know and love, including new ways to connect with supporters and simplify fundraising<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Renewed dedication to helping charities thrive with affordable, purpose-built tools\u00a0<\/span><\/li>\n<\/ul>\n<h2><strong>What do our new logo and brand colours mean?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Our new logo captures the spirit of generosity. The two crescents meeting symbolize the interconnectedness of donors and charities to spark change in broader society. <\/span><span style=\"font-weight: 400;\">The new colour scheme maintains the blue of the past, and incorporates the diversity and vibrancy of the nonprofit sector with a broadened colour palette that features a new purple hue.\u00a0<\/span><\/p>\n<h2><strong>CanadaHelps brand progression from 2000 to 2025<\/strong><\/h2>\n<p><a href=\"https:\/\/www.canadahelps.org\/media\/Untitled-design-11.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-55293 aligncenter\" src=\"https:\/\/www.canadahelps.org\/media\/Untitled-design-11.png\" alt=\"\" width=\"1280\" height=\"200\" srcset=\"https:\/\/www.canadahelps.org\/media\/Untitled-design-11.png 1280w, https:\/\/www.canadahelps.org\/media\/Untitled-design-11-300x47.png 300w, https:\/\/www.canadahelps.org\/media\/Untitled-design-11-1024x160.png 1024w, https:\/\/www.canadahelps.org\/media\/Untitled-design-11-768x120.png 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/a><\/p>\n<p><em>After 25 years, this change marks our most significant brand evolution since we began.<\/em><\/p>\n<h2><strong>Why did we change our look?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Last fiscal year, we decided to reinvest and revitalize the CanadaHelps brand for the first time in over a decade. Our goal was to refresh our look and feel and enter our 2025-2026 year with a cleaner, more cohesive, future-ready brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We wanted to leverage our 25 years of trust and brand awareness, and be in a position for success as we move into the next 25 years of CanadaHelps.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our goal is simple: to ensure our brand feels as connected, inspiring, and impactful as the work Canada\u2019s charities do.<\/span><\/p>\n<p><iframe style=\"width: 100%; height: 400px; title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/nBuLTKmDtAc?si=xnF-qRlxq5-i3yih\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h2><strong>Refreshed CanadaHelps brand: 25 years in the making<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The world looked and operated differently 25 years ago. As technology and the needs of the charitable sector evolve, CanadaHelps must evolve alongside them. Let\u2019s take a look back at the milestones of the last 25 years.<\/span><\/p>\n<p><a href=\"https:\/\/www.canadahelps.org\/media\/macleans.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-55297 aligncenter\" src=\"https:\/\/www.canadahelps.org\/media\/macleans.png\" alt=\"\" width=\"542\" height=\"850\" srcset=\"https:\/\/www.canadahelps.org\/media\/macleans.png 542w, https:\/\/www.canadahelps.org\/media\/macleans-191x300.png 191w\" sizes=\"auto, (max-width: 542px) 100vw, 542px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>2000<\/b><span style=\"font-weight: 400;\"> &#8211; University students Ryan Little, Aaron Pereira and Matthew Choi envisioned a digital platform that made it easy to donate to charities online. The trio joined forces and CanadaHelps was founded. More than $150,000 was donated in the first year.\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a href=\"https:\/\/www.canadahelps.org\/media\/old-ch-website.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-55299\" src=\"https:\/\/www.canadahelps.org\/media\/old-ch-website.png\" alt=\"\" width=\"867\" height=\"628\" srcset=\"https:\/\/www.canadahelps.org\/media\/old-ch-website.png 867w, https:\/\/www.canadahelps.org\/media\/old-ch-website-300x217.png 300w, https:\/\/www.canadahelps.org\/media\/old-ch-website-768x556.png 768w\" sizes=\"auto, (max-width: 867px) 100vw, 867px\" \/><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">The CanadaHelps website, when it launched in 2000<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\"><strong>2004<\/strong> &#8211; Launched monthly giving, which enabled Canadians to make a monthly commitment to their favourite charities and grow their impact.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>2006<\/strong> &#8211; Our Giving Pages, now renamed \u201cFundraisers\u201d allow people to fundraise for their favourite causes.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\"><strong>2008<\/strong> &#8211; <\/span><span style=\"font-weight: 400;\">Enabled donations of securities, providing donors with more flexible giving options<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\"><strong>2013<\/strong> \u2013 Co-founded GivingTuesday Canada and introduced peer-to-peer, team-based fundraising campaigns, expanding fundraising capabilities for charities.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>2013<\/strong> \u2013 Raised $68 million annually, supporting 12,000 charities with 12 staff members.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>2024<\/strong> \u2013 Raised over $483 million in donations, supporting more than 44,000 charities nationwide with over 100 staff members.<\/span><\/p>\n<p><b>2025<\/b><span style=\"font-weight: 400;\"> &#8211; CanadaHelps unveils a new logo and innovative brand look and feel.<\/span><\/p>\n<p><a href=\"https:\/\/www.canadahelps.org\/media\/Bluesky-Profile-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-55303\" src=\"https:\/\/www.canadahelps.org\/media\/Bluesky-Profile-1.png\" alt=\"\" width=\"400\" height=\"400\" srcset=\"https:\/\/www.canadahelps.org\/media\/Bluesky-Profile-1.png 400w, https:\/\/www.canadahelps.org\/media\/Bluesky-Profile-1-300x300.png 300w, https:\/\/www.canadahelps.org\/media\/Bluesky-Profile-1-150x150.png 150w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">For the past 25 years, CanadaHelps has helped thousands of Canadian charities raise crucial funding for vital causes across all three coasts. As we kick off this new chapter, we are fueled by the mission at the heart of our work: to make giving easy and help Canadian charities inspire more generosity<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thank you for creating a more generous Canada. Here\u2019s to 25 years\u2014and to the future we\u2019ll build together.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As we celebrate 25 years of igniting generosity, CanadaHelps is thrilled to share our new brand with you.\u00a0Our refreshed brand identity represents a renewed commitment &#8230; <a href=\"https:\/\/www.canadahelps.org\/en\/charity-life\/25-years-of-generosity\/\" id=\"canadahelp-blog-meta\">Read more<\/a><\/p>\n","protected":false},"author":90,"featured_media":55287,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201],"tags":[],"class_list":["post-55285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-charity-life"],"acf":{"meta_description":"","author_bio":false,"date_to_display":true,"hide_page_title":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CanadaHelps Celebrates 25 Years of Generosity With a Bold New Look | CanadaHelps - 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