{"id":55441,"date":"2025-08-11T09:32:28","date_gmt":"2025-08-11T13:32:28","guid":{"rendered":"https:\/\/www.canadahelps.org\/?p=55441"},"modified":"2025-08-11T09:32:28","modified_gmt":"2025-08-11T13:32:28","slug":"times-change-success-story","status":"publish","type":"post","link":"https:\/\/www.canadahelps.org\/en\/charity-life\/times-change-success-story\/","title":{"rendered":"Times Change Success Story"},"content":{"rendered":"\r\n

For 50 years, Times Change has served <\/span><\/i>empowered <\/span><\/i>women in Toronto to find meaningful, sustainable careers that empower them to support themselves and their families<\/span><\/i>.<\/span><\/i><\/p>\r\n\r\n\r\n\r\n

Since 2015, Times Change has partnered with CanadaHelps to transform its digital fundraising strategy through custom donation forms, automated receipts, and donor reports. <\/span><\/i>Discover how the charity has enhanced donor stewardship and increased donations by 82% and donors by 52% year over year in this success story.<\/i><\/b><\/p>\r\n\r\n\r\n\r\n

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\u27a1\ufe0fAbout Times Change<\/b><\/h2>\r\n

Times Change<\/a> is a Toronto-based charity that has been at the forefront of women’s employment services since its founding in 1974. As it celebrates its 50th anniversary, Times Change continues its original mission: helping unemployed women find meaningful, sustainable careers that empower them to support themselves and their families.<\/span><\/p>\r\n

They support women from diverse backgrounds, including single mothers, newcomers to Canada, those seeking more stable work, and women navigating career changes.\u00a0<\/span><\/p>\r\n

\u201cOur mission stays the same as what it was when we started 50 years ago\u2014to help unemployed women find meaningful careers so that they can support themselves and their families.\u201d <\/em><\/strong>–\u00a0 Katie Didyk, Communications Specialist \/ Manager, Times Change.<\/p>\r\n

\"\"<\/a><\/b><\/h2>\r\n

\u27a1\ufe0f<\/b>Relationship with CanadaHelps<\/b><\/h2>\r\n

For the last 10+ years, Times Change has relied on CanadaHelps as a central pillar of its digital fundraising strategy. CanadaHelps has not only streamlined administrative workflows but has also helped Times Change build a more consistent, data-driven, and donor-centred fundraising approach.<\/span><\/p>\r\n

Times Change began using CanadaHelps in 2015, transitioning from a manual system that relied on PayPal, mailed cheques, and hand-written thank-you notes.\u201cNow, CanadaHelps takes the stress out of fundraising. It\u2019s like having another staff member on my team,\u201d <\/em><\/strong>shared Katie.<\/span><\/p>\r\n

Times Change uses CanadaHelps for:<\/span><\/p>\r\n

\u2713<\/strong> Custom donation forms<\/span><\/p>\r\n

\u2713<\/strong> Monthly and one-time donor campaigns<\/span><\/p>\r\n

\u2713<\/strong> Automated tax receipts and thank-you emails<\/span><\/p>\r\n

\u2713<\/strong> Donor management and reporting<\/span><\/p>\r\n

\u2713<\/strong> Campaign performance analysis<\/span><\/p>\r\n

Since implementing CanadaHelps, Times Change has seen an 82% year-over-year increase in donations, enhanced donor engagement, and other strong results\u2014enabling their team to accomplish more with fewer resources. <\/strong><\/p>\r\n

\u201cUsing CanadaHelps has absolutely streamlined many of those time-consuming administrative tasks that were related to setting up forms, processing tax receipting, and donor data tracking. It’s freed me up to be able to do more of that deep diving into who our donors are, what they are looking for, and focus more on the relationship building, the storytelling, and stewarding,\u201d<\/span><\/em> shared Katie.<\/span><\/strong><\/p>\r\n

As a smaller organization with a big mission, Times Change appreciates CanadaHelps\u2019 unique combination of power and simplicity.\u00a0<\/span><\/p>\r\n<\/div>\r\n\r\n\r\n\r\n

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\u27a1\ufe0f Meet the Team<\/b><\/h2>\r\n

\"\"<\/a>Katie Didyk, Communications Specialist \/ Manager<\/b><\/p>\r\n

At Times Change, Katie steers fundraising for the charity. This includes managing all initiatives, from digital campaigns and in-person events to donor stewardship and communications. She also manages the organization\u2019s website, social media, and public outreach, ensuring every message reflects their mission and values.<\/span><\/p>\r\n

\"\"<\/a>Gaeby Abrahams, President, Board of Directors<\/b><\/p>\r\n

With a background in arts administration, events, and media and a deep connection to Times Change as a former client, Gaeby brings strategic thinking and data expertise to the board. She provides hands-on support to the team, including analyzing fundraising trends and campaign performance, helping to drive informed decisions.<\/span><\/p>\r\n

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A Purpose-Driven Team<\/b><\/p>\r\n

The Times Change team is a non-hierarchical collective where all team members contribute equally to strategic and operational decisions. \u201cLeadership at our organization is shared. Rather than a single Executive Director, our frontline Collective members take on both management and front line roles. We make decisions collaboratively, drawing on each person\u2019s strengths to guide the organization,\u201d<\/em> shared Katie.<\/span><\/p>\r\n

Many of the staff and board members, including Katie and Gaeby, are former clients. And many team members stay for decades, some over 25 years\u2014a testament to the shared values in feminism, empathy, and employment equity as motivators. \u201cHow we work together as a collective is what motivates us, and comes through in how we support our clients,\u201d<\/em> <\/strong>Katie emphasized.\u00a0<\/span><\/p>\r\n<\/div>\r\n

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The Role of the Board: A True Partnership<\/b><\/h3>\r\n

Times Change\u2019s board plays a hands-on, strategic role that goes beyond traditional governance. Board members actively support fundraising, operations, and organizational growth, bringing diverse expertise in areas like finance, data analysis, and communications. As Katie shared, \u201cOur board members don\u2019t just show up to meetings\u2014they open doors and help shape our long-term vision.\u201d\u00a0<\/em><\/span><\/p>\r\n

For instance, Board President Gaeby collaborates with staff to support campaign performance and donor trends analysis, helping uncover new fundraising opportunities. Others tap into their networks to secure in-kind services\u2014like cybersecurity audits\u2014that deliver critical savings and strengthen Times Change\u2019s capacity to do more with limited resources.<\/span><\/p>\r\n<\/div>\r\n<\/div>\r\n

\u27a1\ufe0f Challenges Before CanadaHelps<\/b><\/h2>\r\n

\u274c <\/strong><\/span>Manual Donor Tracking and Stewardship:<\/b> Times Change initially had an internal database, and all donor activity was being tracked using spreadsheets and physical files. This made it nearly impossible to get a clear picture of donor history or personalize follow-ups. Stewardship was limited by how much data could be manually collected, managed, and leveraged.<\/span><\/p>\r\n

\u274c <\/strong><\/span>Inefficient Payment Tools:<\/b> The organization primarily relied on PayPal or mailed cheques for donations. While functional, these tools did not offer any built-in donation management, messaging, or reporting tools. Cheques also often lead to delays increased administrative load, and lacked scalability.<\/span><\/p>\r\n

\u274c <\/strong><\/span>Manual Tax Receipting and Acknowledgements: <\/b>With no platform for donation processing, the charity had to create and send tax receipts manually. It was a time-consuming process that took resources and time away from relationship-building and growing the donor base.<\/span><\/p>\r\n

\u274c <\/strong><\/span>Lack of Donor Segmentation for Tailored Campaigns:<\/b> The team was unable to easily segment donors based on past behavior, gift size, or engagement frequency. This meant difficulty in cultivating major donors or identifying those likely to become monthly givers.<\/span><\/p>\r\n

\u274c <\/strong><\/span>Lack of Branded, Professional Donation Pages: <\/b>Times Change previously used basic, unbranded forms that lacked consistency and professionalism. These experiences were less engaging for donors and may have contributed to lower conversion rates.<\/span><\/p>\r\n<\/div>\r\n

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\"\"<\/a>\u27a1\ufe0f Digital Fundraising with CanadaHelps tools<\/b><\/h2>\r\n

With CanadaHelps, Times Change found a comprehensive solution that addressed these fundraising needs.\u00a0<\/span><\/p>\r\n

1. User-Friendly Donation Forms \u2705<\/b><\/h4>\r\n

CanadaHelps\u2019 customizable donation forms (CDFs) have empowered Times Change to create a cohesive, branded giving experience. These forms are easy to embed on their website and reflect the organization\u2019s look and feel, which has furthered credibility and trust for a widening donor base.\u00a0<\/span><\/p>\r\n

The team appreciates how easy it is to design and implement these forms, complete with branding, automated thank you emails, and tax receipts, and being able to embed the forms directly on their site to improve the donor experience.\u00a0<\/span><\/p>\r\n

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\u201cThe customized donation forms CDFs allow us to have that creativity of tailoring what we want our brand to look like, to be able to embed it directly on our website\u2026 It gives a polished professional look without feeling like I need a dedicated tech team to create something. It is efficient and easy for donors, which is really important on the other end,\u201d <\/em>Katie shared.<\/p>\r\n<\/blockquote>\r\n

2. Automated Receipting & Emails <\/b>\u2705<\/b><\/h4>\r\n

With CanadaHelps, Times Change can send automated CRA-compliant tax receipts to donors, which has saved the team valuable time and resources. They noted that this has been a game-changer, especially for a smaller team with limited bandwidth. This automation tied to their CDFs frees up time for deeper relationship-building and allows Times Change to thank donors meaningfully and promptly, reinforcing goodwill.<\/span><\/p>\r\n

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\u201cI am a big believer of thanking donors and what we refer to as stewardship, but really about showing the impact and making them feel appreciated for what they’ve contributed towards,\u201d <\/em><\/strong>shared Katie.\u201cI believe that while you may only ask donors to donate one time in a year, you need to engage them up to six times throughout the year<\/em>. And so, for me, having that opportunity to thank donors as soon as I receive a donation\u2026is absolute gold for me. That kind of stewardship matters, and CanadaHelps makes it easy.\u201d<\/em><\/strong><\/p>\r\n<\/blockquote>\r\n

3. Powerful Data & Reporting <\/b>\u2705<\/b><\/h4>\r\n

Access to robust donor data has transformed the way Times Change understands its donor base. CanadaHelps\u2019 custom data exports help the charity track giving patterns, analyze campaign performance, and identify major gift prospects. Both the team and board members have been able to leverage these reports to showcase an increase in fundraising year over year.\u00a0<\/span><\/p>\r\n

These insights have not only informed campaign timing, donor segmentation, and growth strategies but also provided a resource to build tailored invite lists for events. \u201cI was running a donor event, and it\u2019s an exclusive and intimate event. And the way I was able to figure out who was going to be my first tier of invites was through CanadaHelps by diving back to see who has donated how much to Times Change, how long they’ve been supporters of Times Change, etc.,\u201d<\/em> shared Katie.<\/span><\/p>\r\n

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\u201cWe doubled our revenue in 2023 compared to 2022. Having access to clear donation data helped us prove what worked,\u201d <\/span><\/em>shared Gaeby. <\/span>\u201cTo be able to have that information as proof of our successful fundraising efforts felt incredible. It proved that what we were doing was working.\u201d<\/span><\/em><\/p>\r\n<\/blockquote>\r\n

4. Personalized Donor Stewardship <\/b>\u2705<\/b><\/h4>\r\n

Times Change leverages details submitted by donors on the forms to further personalize donor communication. For instance, the donor-submitted notes often reveal personal stories, dedications, or connections to the cause. Katie uses these details to personalize thank-you messages and deepen donor relationships.<\/span><\/p>\r\n

\u201cIf someone mentions a counsellor by name, I tailor my thank you to them in response to what they’ve said to me. My thank you is so personal because of that note that I’m able to read through CanadaHelps,\u201d <\/span><\/em>shared Katie.<\/span><\/p>\r\n

Donor feedback has helped shape Times Change\u2019s use of the tool. One donor mentioned the need for a more flexible dedication message option\u2014something CanadaHelps\u2019s custom fields accommodate.\u00a0<\/span><\/p>\r\n

5. Support for Monthly Giving Strategy \u2705<\/b><\/h4>\r\n

CanadaHelps supports the growth of monthly donations, which have enabled Times Change to prioritize monthly gifts as a reliable source of revenue. This includes leveraging monthly-first donation forms, being able to sort and search all monthly gifts, quickly cancel, pause, and resume monthly gifts, receive automated reminders about monthly donors, and access monthly donor reports.\u00a0<\/span><\/p>\r\n

Inspired by CanadaHelps data, Katie made monthly giving a key focus of Times Change\u2019s recent campaigns, identifying and converting one-time donors into long-term supporters.<\/span><\/p>\r\n

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\u201cWhat we’re seeing in the nonprofit sector in fundraising is that there’s a need for more monthly donations because it is a more consistent way to plan for our future. Knowing that we’ve got consistent monthly donations leading up to a year and being able to simply automate that monthly donation is very helpful for us. And that consistent money is coming in with CanadaHelps,\u201d <\/span><\/em>shared Katie.\u00a0<\/span><\/p>\r\n<\/blockquote>\r\n

6. Intuitive for Staff & Volunteers \u2705<\/b><\/h4>\r\n

Even new and part-time staff can quickly learn how to use CanadaHelps. Katie says she rarely needs to do in-depth training because the platform is so intuitive. This usability is crucial in the nonprofit sector, where turnover and lean staffing are common.<\/span><\/p>\r\n

\u00a0\u201cI find the platform user-friendly. When I have part-time staff members that I supervise, I don’t have to provide too much training on how to use CanadaHelps. I don\u2019t have to offer a step-by-step training beyond showing the platform, where things are, and having the confidence that they\u2019d be able to learn and navigate the platform very quickly,\u201d<\/span><\/em> shared Katie.<\/span><\/p>\r\n

7. Compliance & Security \u2705<\/b><\/h4>\r\n

As one of the only donation-processing organizations that offers CRA-compliant tax receipts to donors, CanadaHelps provides both donors and the charity with easy access to these tax receipts during tax season as well. The Times Change team appreciates the peace of mind that comes with this.<\/span>\"\"<\/a><\/p>\r\n

\u27a1\ufe0f Results from Using CanadaHelps<\/b><\/h2>\r\n

Since starting with CanadaHelps, Times Change has seen a significant and consistent increase in online donations year-over-year. This upward trend highlights the effectiveness of CanadaHelps’ platform.\u00a0<\/span><\/p>\r\n

\u2b06\ufe0f 121% Increase in Donations From 2021 to 2022<\/strong><\/p>\r\n

\u2b06\ufe0f 82% Average Increase in Donations YoY\u00a0<\/strong><\/p>\r\n

\u2b06\ufe0f 2x Increase in Corporate Sponsorship Funds Paid Through CanadaHelps<\/strong><\/p>\r\n

\u2b06\ufe0f 71% Increase in Donors From 2022 to 2023<\/strong><\/p>\r\n

\u2b06\ufe0f 52% Average Increase In Donors Yo<\/strong>Y<\/span><\/p>\r\n

1. Significant Growth in Donations\u00a0<\/b><\/h4>\r\n

With CanadaHelps powering its campaigns, Times Change has achieved year-over-year increases in both total revenue and number of donors.\u00a0<\/span><\/p>\r\n

In 2022, Times Change saw a 121% increase in online donations from the previous year. It continues to see an average of 82% increase in digital fundraising revenue year-over-year.<\/strong><\/p>\r\n

Times Change has also seen a 2X increase in corporate sponsorship funds paid through CanadaHelps. These contributions are outside of the revenue listed in the YoY increase and were major boosts to Times Change\u2019s revenue through CanadaHelps.<\/span><\/p>\r\n

2. Increased Monthly Giving\u00a0<\/b><\/h4>\r\n

Times Change appreciates the donation form features that enable it to leverage monthly donations, which are now a key revenue stream for them. By emphasizing recurring donations in its forms and campaigns, the organization has seen a steady rise in monthly contributors.\u00a0<\/span><\/p>\r\n

These gifts provide predictability and help the team plan ahead. Apart from their always-on donation campaigns, Times Change also use targeted campaigns during the Christmas and winter season to leverage year-end giving.\u00a0<\/span><\/p>\r\n

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\u201cThis year, I made monthly giving more of a prominent feature on our forms. And that was based solely on the donation reports, which showed that we could really increase the monthly donation target,\u201d<\/span><\/em> shared Katie.<\/span><\/p>\r\n<\/blockquote>\r\n

3. Improved Stewardship & Donor Engagement\u00a0<\/b><\/h4>\r\n

With donor notes, automated thank-yous, and clean reports, Times Change has been able to tailor communications in a way that feels authentic for their donors.<\/span><\/p>\r\n

Katie regularly references donor messages in her responses, and the result has been more repeat donors and more advocates for the charity\u2019s mission.<\/span> \u201cIt enables me to engage and continue the stewardship and make sure that they donate to us next year by making it as personal and as authentic as possible. It makes donors feel seen, and I love making my donors feel special,\u201d<\/span><\/em> emphasized Katie.<\/span><\/p>\r\n

4. Higher Conversion with Embedded Forms\u00a0<\/b><\/h4>\r\n

The ability to embed the donation form directly into Times Change\u2019s website has helped enhance the user experience by offering a seamless and integrated process. Donors can contribute without ever leaving the website.\u00a0<\/span><\/p>\r\n

This has been crucial for retaining potential donors who might abandon a more cumbersome process and increased form completion rates, especially during high-traffic periods like end-of-year giving.\u00a0<\/span><\/p>\r\n

Plus, with embedded forms, Times Change saves 0.25% in transaction fees for every donation made through its website. The organization has these embedded CDFs across the different pages on their site.<\/span><\/p>\r\n

5. Confidence in Increased Fundraising Targets\u00a0<\/b><\/h4>\r\n

Times Change doubled their fundraising target this year\u2014a deliberate shift to a more ambitious goal based on several factors.<\/span><\/p>\r\n

\u201cOver the past year, we saw stronger engagement from our community, improved storytelling, and increased confidence in our ability to mobilize support through CanadaHelps,\u201d <\/span><\/em>shared Katie.<\/span> \u201cEncouraged by the success of previous campaigns and inspired by our 50th anniversary milestone, we recognized an opportunity to expand our impact and challenge ourselves to aim higher. The increased target also reflects rising program needs and a desire to build momentum around our legacy and future vision.\u201d<\/span><\/em>\"\"<\/a><\/p>\r\n

\u27a1\ufe0f Why Times Change Recommends CanadaHelps<\/b><\/h2>\r\n

Times Change remains a strong advocate for CanadaHelps, emphasizing <\/span>its <\/span>transform<\/span>ative<\/span> digital fundraising capabilities. The charity has consistently seen numerous benefits for using the CanadaHelps platform to grow, including:<\/span><\/p>\r\n

\u2705 Ease of set up and use<\/strong><\/p>\r\n

\u2705 Significant increase in revenue and donors YoY<\/strong><\/p>\r\n

\u2705 Excellent donor stewardship opportunities<\/strong><\/p>\r\n

\u2705 Access to a mine of donor data and reports<\/strong><\/p>\r\n

For the Times Change team, what sets CanadaHelps apart is that it adapts to the charity\u2019s unique needs without demanding significant time or technical expertise. The platform gives the team everything they need to run effective, donor-centred campaigns.<\/span><\/p>\r\n

\u201cTo small charities not using CanadaHelps, I ask, \u2018Why not?\u2019 You’re missing out on some pretty important data that could be very useful for you. It takes the stress out of the donation management, launching a campaign, accepting monthly gifts, and more. And for a small charity like ourselves, where I am the only fundraising person, CanadaHelps is like my team. It\u2019s like having a part-time staff member. It’s a total game changer, particularly for small charities,\u201d <\/em><\/strong>shared Katie.<\/p>\r\n

For any nonprofit looking to grow digital fundraising, Times Change wholeheartedly recommends CanadaHelps as an essential partner and looks forward to continuing this partnership.<\/span><\/p>\r\n<\/div>\r\n

 <\/p>\r\n

Want to be our next success story?\u00a0Request a demo<\/a> to discuss how CanadaHelps can support your charity.\u00a0<\/strong><\/p>\r\n

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\"\"<\/a><\/h2>\r\n

\u27a1\ufe0f Goals for the Year Ahead<\/b><\/h2>\r\n

As it celebrates 50 years of supporting women and their career growth, Times Change has a few major goals they are working towards.<\/span><\/p>\r\n

\u2713 Expand Corporate Partnerships: <\/b>Building on existing relationships, Times Change aims to secure additional corporate sponsors. They are looking to leverage their learnings so far, media assets, and donor impact stories to make compelling pitches to potential partners.<\/span><\/h4>\r\n

\u2713 <\/b>Launch a Legacy Mini-Documentary: <\/b>Times Change is working on releasing a professionally produced mini-documentary that chronicles its 50-year journey. Premiering at a special donor recognition event, this video will also serve as a year-round tool for fundraising, corporate engagement, and onboarding new supporters<\/span><\/h4>\r\n

\u2713 <\/b>Grow Donor Base: <\/b>Monthly giving will remain a key focus. Times Change plans to experiment with form designs, smart-sum prompts, and donor segmentation to encourage more supporters to switch from one-time to recurring donations<\/span><\/h4>\r\n

\u2713 <\/b>Cultivate Major Gifts: <\/b>CanadaHelps\u2019s data has helped define what a major gift looks like for Times Change. In the coming year, they will develop strategies to identify, engage, and upgrade mid-level donors into major donors through targeted outreach.<\/span><\/h4>\r\n

\u2713 <\/b>Expand the Culture of Philanthropy: <\/b>Times Change is looking to continue building on the culture of philanthropy at the recruitment level. They recently conducted a fundraising workshop to align the team on what this culture means. Moving forward, they are looking to launch a fundraising toolkit and host another annual workshop for their board members, ensuring they feel confident and equipped to support fund and resource development in hands-on ways.<\/span><\/h4>\r\n<\/div>\r\n

Download the full case study here<\/a>.<\/strong><\/p>\r\n","protected":false},"excerpt":{"rendered":"

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