{"id":55599,"date":"2025-08-19T14:04:38","date_gmt":"2025-08-19T18:04:38","guid":{"rendered":"https:\/\/www.canadahelps.org\/?p=55599"},"modified":"2025-08-19T16:45:31","modified_gmt":"2025-08-19T20:45:31","slug":"beyond-fundraising-investing-in-the-people-who-power-albertas-charities","status":"publish","type":"post","link":"https:\/\/www.canadahelps.org\/en\/charity-life\/beyond-fundraising-investing-in-the-people-who-power-albertas-charities\/","title":{"rendered":"Beyond Fundraising: Investing in the People Who Power Alberta\u2019s Charities"},"content":{"rendered":"\n

From food banks to shelters to environmental initiatives, charities are the backbone of our communities. And behind every one of these programs is a person\u2013a dedicated staff member, a passionate volunteer, a fellow human being making a difference.<\/p>\n\n\n\n

Rising demand, shrinking budgets, and constant pressure to \u201cdo more with less\u201d are stretching these individuals to their limits, taking a serious toll on their mental health and well-being.<\/p>\n\n\n\n

Research from ATB Financial, GreenShield, and Mental Health Research Canada (MHRC) shows that 37% of Canadians say the economic downturn has hurt their mental health, and 16% of Albertans report it\u2019s affecting their productivity.1<\/sup><\/p>\n\n\n\n

In Alberta\u2019s charitable sector, the impact is even more pronounced: 41% report harm to their mental health, and 35% say it is affecting their productivity.1<\/sup><\/p>\n\n\n\n

Burnout and stress are becoming the norm in the charitable sector as rising costs and inflation push it towards a breaking point.<\/p>\n\n\n\n

The Growing Strain on Charities and Their People<\/h2>\n\n\n\n

What\u2019s happening in Alberta reflects a broader, long-standing challenge in the charitable sector. Across the country, 1 in 5 Canadians now turn to charities to meet basic needs, yet the majority can\u2019t keep up with demand.2<\/sup><\/p>\n\n\n\n

CanadaHelps\u2019 2025 Giving Report shows just how stretched our sector is. Most charities are small, with 77% operating on less than $500,000 annually, 59% with zero full-time staff, and 90% employing 10 or fewer people.3<\/sup><\/p>\n\n\n\n

These numbers reflect thousands of small organizations held together by a few overworked staff members or volunteers, who keep critical programs running without additional support.<\/p>\n\n\n

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\"Download<\/a><\/figure><\/div>\n\n\n
<\/div>\n\n\n\n

In the documentary film, Uncharitable<\/em>, Dan Pallotta calls this a \u2018double standard\u2019 between the private and charitable sectors. In the private sector, investing in people through competitive salaries, benefits, and support is considered essential for growth. No one questions if it\u2019s \u201cworth it,\u201d it\u2019s just smart business.<\/p>\n\n\n\n

In the charitable sector, however, those same investments are labelled as \u201coverhead\u201d and seen as costs to be minimized. As a result, charities spend just 8% on administration,3<\/sup> far below typical benchmarks, leaving very little room to offer fair wages, robust benefit packages, or mental health support.<\/p>\n\n\n\n

This directly impacts the people who power our sector, forcing them to choose between serving others and protecting their well-being.<\/p>\n\n\n\n

ATB Financial and GreenShield\u2019s Free Mental Health Program<\/h2>\n\n\n\n

Recognizing the urgent need to address these challenges, ATB Financial partnered with GreenShield, Canada\u2019s only national non-profit health and benefits company, to offer free, tailored mental health support <\/strong>for staff at eligible Alberta-based charities.<\/p>\n\n\n\n

This partnership leverages their shared commitment to the well-being of those on the frontlines of social change. It recognizes that supporting a robust non-profit sector also plays a crucial role in Alberta\u2019s overall economic, social, cultural and environmental landscape.<\/p>\n\n\n\n

Their program includes:
\u2713 Virtual therapy sessions<\/strong>
\u2713 Digital cognitive behavioural therapy<\/strong>
\u2713 A peer support platform<\/strong>
\u2713 Webinars<\/strong><\/p>\n\n\n\n

The pilot program is completely free for staff at eligible organizations and runs through September 2026, with outcomes and learnings from the initial rollout informing future work.<\/p>\n\n\n\n

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Apply Now<\/a><\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n

Learn more about the mental health program<\/a><\/p>\n\n\n\n

Investing in People is Investing in Your Mission<\/h2>\n\n\n\n

The human cost of this \u201cdouble standard\u201d is hard to ignore. When budgets are too tight to invest in people, organizations risk burnout, declining productivity, and worsening mental health.<\/p>\n\n\n\n

ATB Financial and GreenShield\u2019s free mental health program fills that gap and leads the way, proving that investing in people is essential to improving health outcomes for those on the frontlines of change.<\/p>\n\n\n\n

<\/div>\n\n\n\n
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<\/div>\n\n\n\n

Disclaimer:<\/strong> CanadaHelps has not received any financial or other benefit in connection with the promotion of this program. We are sharing this information solely to support and inform our community.<\/sup>
1<\/sup>ATB Financial and GreenShield Partner to Support Mental Health in Alberta’s Social Sector<\/a>, ATB Financial
2<\/sup>The Giving Report 2024<\/a>, CanadaHelps
3<\/sup>The Giving Report 2025<\/a>, CanadaHelps<\/p>\n","protected":false},"excerpt":{"rendered":"

From food banks to shelters to environmental initiatives, charities are the backbone of our communities. And behind every one of these programs is a person\u2013a … Read more<\/a><\/p>\n","protected":false},"author":72,"featured_media":55630,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201],"tags":[],"class_list":["post-55599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-charity-life"],"acf":{"meta_description":"","author_bio":false,"date_to_display":true,"hide_page_title":false},"yoast_head":"\nBeyond Fundraising: Investing in the People Who Power Alberta\u2019s Charities | CanadaHelps - Donate to any charity in Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.canadahelps.org\/en\/charity-life\/beyond-fundraising-investing-in-the-people-who-power-albertas-charities\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beyond Fundraising: Investing in the People Who Power Alberta\u2019s Charities | CanadaHelps - Donate to any charity in Canada\" \/>\n<meta property=\"og:description\" content=\"From food banks to shelters to environmental initiatives, charities are the backbone of our communities. 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