{"id":56407,"date":"2025-10-10T14:03:13","date_gmt":"2025-10-10T18:03:13","guid":{"rendered":"https:\/\/www.canadahelps.org\/?p=56407"},"modified":"2025-10-10T14:47:37","modified_gmt":"2025-10-10T18:47:37","slug":"fundraising-tools-to-boost-year-end-giving","status":"publish","type":"post","link":"https:\/\/www.canadahelps.org\/en\/charity-life\/fundraising-tools-to-boost-year-end-giving\/","title":{"rendered":"Two Fundraising Tools to Boost Your Year-End Giving Campaign"},"content":{"rendered":"

Giving Season is the biggest and busiest fundraising period for most charitable organizations. However, many charities leave money and opportunities on the table because they lack the right digital tools and record-keeping processes to make the most of this prime fundraising time.<\/p>\n

There are several ways CanadaHelps’ digital tools make Giving Season easier. They help you view past results, set clear goals, and track and share live fundraising progress. This allows you to improve your fundraising programs, raise more, and grow your impact as the Giving Season approaches.<\/p>\n

Keep reading as we first explore the two most common fundraising mistakes, and how to use the goal-setting tool and year-over-year performance in your CanadaHelps dashboard to strengthen your year-end results.<\/p>\n

Don\u2019t make these two Giving Season fundraising mistakes:<\/h3>\n

Charities often make these two essential (but easily correctable!) mistakes during the year-end fundraising campaign season:<\/p>\n

1. Not tracking and analyzing fundraising data<\/h4>\n

Without systems to gather and review fundraising metrics (such as how much was raised and which days brought in the most dollars) charities are unable to learn from the previous year’s results.<\/p>\n

2. Not taking the time to set annual fundraising goals<\/h4>\n

Successful fundraising organizations review last year\u2019s fundraising results and use that information to inform goals around what they expect to raise in the current year.<\/p>\n

More preparedness is the answer. Proactively establishing the right tools to collect data and set goals can make or break your annual Giving Season campaign.<\/p>\n

How Can CanadaHelps Year-over-Year Metrics Dashboard Strengthen Giving Season Fundraising?<\/h2>\n

1. Snapshot Your Fundraising Performance<\/h3>\n

Charities that run successful Giving Season campaigns continue to do so because they review the performance of past campaigns, look back at the year-over-year performance, and pull out insights and takeaways..<\/p>\n

CanadaHelps\u2019 Year-over-Year (YOY) metrics dashboard provides charities like yours with a simple snapshot and summary of your performance to benchmark your next fundraising campaign. You can see your year-over-year total donations, funds raised, and donor base changes to paint a clearer picture of your organization\u2019s growth at a glance.<\/p>\n

What is Year-over-Year (YOY) growth?<\/h4>\n

YOY growth means measuring the change of a specific metric, such as donation amounts, from one year against the same time period in a previous year. This data is typically used to measure whether your organization is growing, holding steady, or declining to understand which fundraising efforts are driving those changes.<\/p>\n

Tracking YOY performance will help you identify fundraising trends and benchmark realistic goals to plan and achieve long-term fundraising success.<\/p>\n

2. Identifying Fundraising Trends<\/h3>\n

The YOY metrics in your CanadaHelps dashboard make it easy to see how your fundraising performance is changing over time\u2013no need for clunky spreadsheets or formulas. In the dashboard, you\u2019ll be able to compare YOY:<\/p>\n