{"id":57173,"date":"2025-12-09T09:32:05","date_gmt":"2025-12-09T14:32:05","guid":{"rendered":"https:\/\/www.canadahelps.org\/?p=57173"},"modified":"2025-12-15T10:43:51","modified_gmt":"2025-12-15T15:43:51","slug":"pei-humane-society-success-story","status":"publish","type":"post","link":"https:\/\/www.canadahelps.org\/en\/charity-life\/pei-humane-society-success-story\/","title":{"rendered":"PEI Humane Society Success Story"},"content":{"rendered":"\r\n

Prince Edward Island Humane Society has been at the heart of animal welfare for over 50 years. The organization provides essential services ranging from animal protection and sheltering to fostering, community education, and veterinary care. Explore their impact and fundraising story.<\/span><\/em><\/strong><\/p>\r\n

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Uses CanadaHelps for:<\/span><\/em><\/strong><\/p>\r\n

– General Fundraising<\/span><\/em><\/strong><\/p>\r\n

– Peer-to-Peer and Events<\/span><\/em><\/strong><\/p>\r\n

– Securities Donations<\/span><\/em><\/strong><\/p>\r\n

See how the charity has increased donations by 28%, Securities donations by 80%, and new donors by 151% with CanadaHelps.<\/span><\/em><\/strong><\/i><\/b><\/p>\r\n\r\n\r\n\r\n

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About PEI Humane Society<\/h2>\r\n\r\n

Founded in 1974, the Prince Edward Island Humane Society<\/a> (PEIHS) has been at the heart of animal welfare for over 50 years. What began as a passionate group of volunteers has grown into the province\u2019s only animal shelter,<\/span> serving a population <\/span>of 200,000. <\/span>The organization provides essential services ranging from animal protection and sheltering to fostering, community education, and veterinary care. <\/span><\/p>\r\n

Over the past year alone, PEIHS has consistently cared for over 200 animals <\/span>at a time, thanks to a province-wide <\/span>foster network<\/span>. Beyond sheltering, the organization plays a vital role in fostering and rehoming of animals, and community education \u2013 partnering with groups like <\/span>Cat Action Team for Trap-Neuter-Return programs and working closely with the Atlantic Veterinary College to train the next generation of veterinarians. PEIHS is a pillar of the island\u2019s animal welfare landscape.<\/span><\/p>\r\n

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\u201cFor the entire province of around 200,000 people, we are the only animal shelter. Everyone knows where to throw their support when it\u2019s needed or if there\u2019s an emergency, who to call.\u201d <\/span><\/em>\u2014 Ashley Travis, Development & Communications Coordinator, PEI Humane Society.<\/p>\r\n<\/blockquote>\r\n
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Relationship with CanadaHelps<\/h2>\r\n\r\n

PEI Humane Society has been using CanadaHelps for nearly a decade.<\/span> Over time, the charity has expanded how it uses the platform to meet its fundraising needs and better manage donor relationships.<\/span><\/p>\r\n

Today, PEIHS uses CanadaHelps for:<\/span><\/p>\r\n

– <\/em>Custom donation forms for P2P, Events and general fundraising<\/span><\/p>\r\n

– <\/em>Monthly and one-time donor campaigns<\/span><\/p>\r\n

– <\/em>Securities donation processing<\/span><\/p>\r\n

– <\/em>Automated tax receipts and thank-you\u2019s<\/span><\/p>\r\n

– <\/em>Donor management, reporting, and more.<\/span><\/p>\r\n

\u201cThe ease of the transition was wonderful. We have quite a vast difference in tech savviness amongst our team. <\/span>Having a system that is as simple to use day-to-day and as simple to onboard our team on as CanadaHelps was really wonderful,\u201d<\/span><\/em> shared Ashley.<\/span><\/strong><\/p>\r\n

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Fundraising: A Multi-Faceted Approach<\/h2>\r\n\r\n

PEI Humane Society relies on a diverse mix of fundraising approaches to sustain its <\/span>$1.5 million annual operating budget, blending traditional giving, community partnerships, and innovative digital campaigns.<\/span><\/p>\r\n\ud83d\udca1 Annual Giving Season<\/span><\/strong><\/span>:\u00a0<\/b><\/b>End-of-year giving is their largest operating campaign. In recent years, postal disruptions have prompted a major shift towards digital fundraising and transitioning donors online. \u201cWe’ve noticed, thankfully, that the transition to a more digital-focused campaign has actually been really easy,\u201d <\/strong><\/em>shared Ashley<\/strong>. \u201cWe have spent a lot of time building ad campaigns and online education for our donors so that they are aware that we can accept donations via our website and via CanadaHelps.\u201d <\/strong><\/em>In the face of postal disruptions last year, this education helped ensure fundraising did not dip. \u201cNo growth per se in the campaign, but everything stayed exactly the same as the year prior, which was really gratifying for us. So that means that this year we can continue focusing on online donations,\u201d<\/em> shared Ashley.<\/div>\r\n

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\ud83d\udca1<\/strong><\/span><\/b><\/b>\u00a0<\/span>Community & Corporate Partnerships:\u00a0<\/strong><\/b><\/b>PEIHS works closely with local businesses and community partners. A recent partnership with Hallmark Gold Crown saw them host a drive-in movie fundraiser, with tickets sold online and tracked through CanadaHelps\u2019 event tools. Ashley shared that they have \u201ca couple of partners that run fundraisers on our behalf each year. We’re able to create either peer-to-peer donation pages for them or a bespoke donation form for their use on CanadaHelps. And that’s been really great for us both on the front end because we can create something using their branding, design and copy, but all on one platform.\u201d<\/em><\/strong><\/div>\r\n
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\ud83d\udca1<\/strong><\/span><\/b>\u00a0<\/strong><\/span><\/b><\/b>Grants & Major Gifts:<\/strong> Major gifts and grants play an essential role as well, particularly in funding innovative programs and capital projects. This is critical for sustaining programs like Safe Haven, which provides temporary emergency housing for pets whose owners face hospitalization, incarceration, or crisis.<\/div>\r\n
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\ud83d\udca1 <\/strong><\/span><\/b><\/b>Capital Campaign<\/strong>: <\/b>An ongoing fundraising campaign for a new facility \u2013 a new 18,000 sq. ft. space that will include a full veterinary clinic, expanded capacity, and secure office spaces \u2013 has been driven by a mix of community donations, major gifts, and increasingly, gifts of securities. \u201cCapital campaigns don’t really end, and the fundraising need continues. As the only animal shelter on Prince Edward Island, this new facility that we’re in the process of building is desperately needed, and this need has really been heard amongst our community,\u201d<\/em> emphasized Ashley.<\/strong><\/div>\r\n
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\ud83d\udca1<\/strong><\/span><\/b><\/b> Securities Gifts:\u00a0<\/strong><\/b><\/b>One of the biggest shifts in recent times has come through gifts of securities, which have become a cornerstone of the capital campaign outlined above. By educating donors on the benefits of securities donations and clearly outlining the process of donating gifts of securities via CanadaHelps<\/a>, PEIHS has unlocked larger and more impactful contributions.\r\n
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\u201cOne of the single largest contributing factors in making the capital campaign a success has been the ability to accept and educate donors about the process of donating securities.\u201d \u2013<\/em> Ashley<\/strong><\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n

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Digital Fundraising with CanadaHelps tools<\/h2>\r\nPEI Humane Society has used CanadaHelps tools and the platform to modernize and streamline fundraising, improve donor engagement, and introduce new giving avenues.<\/span>
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1. Customizable Donation Form<\/span> (CDF)<\/span> \u2705<\/b><\/h3>\r\n
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\u201cPEIHS has heavily utilized CanadaHelps\u2019 CDFs in various fundraising endeavours,\u201d<\/em> shared Ashley. These forms are easy to embed on their website and reflect their look and feel, which has furthered trust for a widening donor base and created a seamless donor experience.<\/p>\r\n<\/div>\r\n

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With CDFs, PEIHS run branded campaigns for specific initiatives and partners. And on the backend, they can easily track donations and donor information. The tools and the data points also offer access to donor stewardship and nurture for them, seamlessly.<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n

2. Event Pages & Donor Data<\/span> <\/b>\u2705<\/b><\/h3>\r\n
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CanadaHelps\u2019 Ticketed Events and Peer-to-Peer (P2P) fundraising tools have helped PEIHS run creative community events and track participation more effectively.<\/p>\r\n<\/div>\r\n

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For example, for the Hallmark Gold Crown\u2019s drive-in movie fundraiser, they used CanadaHelps\u2019 Event pages to sell tickets and collect donor information. It gave PEIHS a clean attendee list for future engagement, allowing them to follow up with supporters and segment participants for subsequent campaigns.<\/p>\r\n<\/div>\r\n<\/div>\r\n

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\u201cFor about a month before the Hallmark Gold Crown\u2019s drive-in movie fundraiser, they sold tickets. We were able to sell tickets using the CanadaHelps Events, too. We were able to track everything effectively because of the way they utilize the forms. I now also have a list of 70-some individuals who attended it, who could potentially be engaged for next year if we chose to do it again, or if another group ever chose to do a similar fundraiser,\u201d<\/em> shared Ashley.<\/strong><\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n

3. Securities Donation Processing<\/span> <\/b>\u2705<\/b><\/h3>\r\nCanadaHelps\u2019 securities donation processing has proved advantageous. Many of PEIHS\u2019s capital campaign donors have embraced this method. Being able to provide a simple, donor-friendly process through CanadaHelps has been crucial for the charity.<\/span>\u00a0<\/em><\/strong><\/div>\r\n
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\u201cIt\u2019s been very nice for us to be able to just provide donors with a link to the CanadaHelps website and let them know that, with their financial advisor, they can make this happen. Within about a week, the funds arrive, and the donor receives their tax receipt.\u201d<\/em> \u2013 Ashley<\/span><\/strong><\/div>\r\n
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4. Automated Tax Receipts & Thank-Yous<\/span> <\/b>\u2705<\/b><\/h3>\r\n

With CanadaHelps, PEIHS can automatically send CRA-compliant tax receipts and thank-you messages for every donation made. This has streamlined a previously manual process and ensured that donors receive prompt acknowledgment.<\/span><\/p>\r\n

Ashley noted that this has been a meaningful improvement for the team. This level of automation and support allows staff to focus on fundraising and donor engagement rather than administrative tasks.<\/span><\/p>\r\n

5. Ease of Onboarding & Use<\/span> \u2705<\/b><\/h3>\r\n

This has been especially important for PEIHS\u2019s team, and having a platform that everyone could adopt quickly was critical. The transition to using CanadaHelps\u2019 purpose-built system was smooth, enabling them to centralize their fundraising and data without adding administrative strain.<\/span><\/p>\r\n

\u201cWe’ve really enjoyed the CanadaHelps process from start to finish.<\/span> I’ve been lucky I got to be here for pretty much the whole process. Not the original implementation 10 years ago, but I’ve been here almost five years now, and <\/span>it’s been great,”<\/span><\/em> shared Ashley.<\/span><\/strong><\/p>\r\n

6. Powerful Data & Reporting<\/span> \u2705<\/b><\/h3>\r\n

CanadaHelps has improved how PEIHS tracks, understands, and acts on donor data. Events and donation form data have been particularly useful.<\/span><\/p>\r\n

For example, after the Hallmark event, the team used the attendee list to segment and re-engage participants for future campaigns. CanadaHelps\u2019 custom data exports help the charity track giving patterns, analyze campaign performance, and identify major gift prospects. These insights have informed campaign timing, donor segmentation, and growth strategies.<\/span><\/p>\r\n\"\"<\/a> \r\n

Results from Using CanadaHelps<\/h2>\r\nSince deepening their use of CanadaHelps tools in 2022, PEIHS has seen strong fundraising growth across multiple areas:<\/span><\/div>\r\n
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\u2b06\ufe0f 28% Increase in total funds raised via CanadaHelps in the past 2 fiscal years<\/span><\/strong><\/div>\r\n
\u2b06\ufe0f 151% Increase in new donor acquisition YTD<\/span> <\/strong><\/div>\r\n
\u2b06\ufe0f 25% Increase in monthly donors in the last 2 years<\/span><\/strong><\/div>\r\n
\u2b06\ufe0f 80% Growth in Securities donations<\/span><\/strong><\/div>\r\n
\u2b06\ufe0f 48% Fundraising revenue acquired through Events<\/span><\/strong><\/span><\/div>\r\n
\u2b06\ufe0f 3\u00a0Events hosted in 2025 using CanadaHelps Ticketed Events tool<\/span><\/strong><\/span><\/div>\r\n
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1. Growth in Donations\u00a0<\/b><\/h3>\r\n

With CanadaHelps powering its campaigns, PEIHS has seen steady year-over-year growth in total revenue and donor numbers.<\/span><\/p>\r\n

They have seen a ~28% increase in total funds raised in the past two fiscal years via CanadaHelps. <\/span>Securities donations – an 80% increase – have also played a major role in adding new revenue streams. <\/span>These contributions are outside of the revenue listed in the YoY increase and were major boosts to PEIHS\u2019 revenue.<\/span><\/p>\r\n

2. Growth in Monthly Donors<\/span><\/b><\/h4>\r\n

PEI Humane Society appreciates the donation form features that enable <\/span>it to leverage monthly donations. <\/span>The organization has seen a 25% increase in monthly donors in the <\/span>last two years. <\/span>This steady rise in monthly contributors provides reliable funding and support for <\/span>long-term planning.<\/span><\/p>\r\n

With Smart Sums, for instance, Ashley shared that they <\/span>\u201cdefinitely see a real increase in the amount that folks are willing to give when the options available to them.\u201d<\/span><\/em><\/p>\r\n

3. Increase in New Donor Acquisition<\/span><\/b><\/h4>\r\n

PEIHS has seen a <\/span>151% increase in new donor acquisition year-to-date<\/span>. <\/span>This rapid growth is a result of new donors acquired through Events and campaigns hosted on CanadaHelps, which account for 48% YTD fundraising efforts. Events have introduced the organization to new audiences via the attendee data from events feeding into future outreach strategies.<\/span><\/p>\r\n

\u201cFor instance, I know that a donor Jane came to us to watch the Hallmark Channel movies. She bought raffle tickets, she bought popcorn at the event, and brought two other people with her. I have all of that information captured, and information on two new potential donors,\u201d<\/span><\/em> shared Ashley.<\/span><\/p>\r\n

4. Higher Conversion with Embedded Forms\u00a0<\/b><\/h4>\r\n

Embedding donation forms directly on their website has <\/span>made the giving process simpler and more seamless for donors. Supporters can contribute without leaving the site, which improves conversion rates and reduces the likelihood of abandoned donations, especially during high-traffic periods like end-of-year giving.<\/span><\/p>\r\n

In addition, PEIHS saves 0.25% in transaction fees for every donation made through its website by using embedded forms.<\/span><\/p>\r\n

5. Improved Stewardship & Donor Engagement<\/span><\/b><\/h4>\r\n

With automated tax receipts and thank-yous, and clear reports, PEI Humane Society has been able to personalize communications and maintain stronger relationships with supporters. These tools have supported their shift toward more targeted and digital-first engagement.<\/span><\/p>\r\n

\u201cWe\u2019d love to be able to do more targeted, digital email campaigns \u2013 creating pipelines and segmenting donors right within the platform.<\/em> That\u2019s the future for us,\u201d<\/span> shared Ashley.<\/span><\/strong><\/p>\r\n
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Why PEIHS Recommends CanadaHelps<\/h2>\r\n\r\n

For PEI Humane Society, CanadaHelps combines simplicity, flexibility, and trusted support. The platform enables them to meet donors where they are, whether that\u2019s through securities, monthly giving, events, or traditional online donations. It gives their team the tools to track, analyze, and grow their impact efficiently.<\/span><\/p>\r\n

\u201cEverything about the program is easy \u2013 the transition, onboarding, and day-to-day use. And if I ever have a question, I can pick up the phone and talk to someone at the help center. That support has been wonderful,\u201d <\/span><\/em>shared Ashley.<\/span><\/strong><\/p>\r\n

Through strategic fundraising, community engagement, and their partnership with CanadaHelps, PEIHS is building a sustainable foundation for decades of impact \u2013 one that benefits not only animals but the people who love them.<\/span><\/p>\r\n<\/div>\r\n

\u00a0Want to be our next success story?\u00a0Request a demo<\/a> to discuss how CanadaHelps can support your charity.\u00a0 Download the full case study here.<\/a><\/strong><\/p>\r\n

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Community Impact<\/h2>\r\n\r\n

PEI Humane Society plays a critical role in the community beyond its sheltering services. The organization delivers education programs, distributes pet food to families in need, and provides temporary emergency housing for animals.<\/span><\/p>\r\n

During the pandemic, PEIHS launched a <\/span>Pet Pantry program<\/span><\/strong>, distributing donated pet food and supplies through community fridges across the province. This helped families keep their pets during financially difficult times and reduced the number of animals surrendered for economic reasons.<\/span><\/p>\r\n

Their <\/span>Safe Haven program<\/span><\/strong> offers temporary housing for pets whose owners are hospitalized, incarcerated, or in crisis. By offering short-term shelter, PEIHS helps people retain custody of their animals, often removing a major barrier to seeking critical health or social services.<\/span><\/p>\r\n

\u201cFor a lot of these folks, their pets were becoming a barrier to their success. They were choosing not to go into treatment or get needed surgery because their pet wouldn\u2019t be waiting for them when they got out. We can change that outcome,\u201d<\/span><\/em> shared Ashley.<\/span><\/strong><\/p>\r\n

Through programs like these, PEIHS not only protects animals but also strengthens families and communities.<\/span><\/p>\r\n

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Looking Ahead<\/h2>\r\n\r\n

PEI Humane Society is on the brink of a major milestone: the completion of its new 18,000 sq. ft. facility, launched as part of a capital campaign that began in 2018. <\/span><\/strong>This new shelter includes a full veterinary clinic, expanded capacity, and secure office spaces \u2013 a huge leap from their original 7,400 sq. ft. building built in 1993.<\/span><\/p>\r\n

With their new facility set to open soon, PEIHS is gearing up for a new chapter of expanded services and community impact. PEI Humane Society continues to be extremely committed to its cause. Their goals include:<\/span><\/p>\r\n

– Growing their monthly donor base through digital-first campaigns<\/span><\/p>\r\n

– Continuing to educate donors on securities giving<\/span><\/p>\r\n

– Building targeted email pipelines and donor segmentation using their donor data<\/span><\/p>\r\n

– Scaling community events and partnerships across the province<\/span><\/p>\r\n<\/div>\r\n

Download the full case study here.<\/strong><\/a><\/p>\r\n

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\u27a1\ufe0f Meet the Team<\/b><\/h2>\r\n\"\"<\/a>Ashley Travis<\/span>, Development & Communications Coordinator<\/span><\/b><\/div>\r\n
Ashley Travis is a communications and development professional whose career bridges creativity and compassion. With a Bachelor of Arts degree in English and Theatre Arts, an Advanced Diploma in Public Relations, and a Diploma in Photography and Digital Imaging, Ashley has built a dynamic career grounded in storytelling, empathy, and advocacy.<\/span><\/span><\/div>\r\n
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For more than four and a half years, she has proudly worked with the PEI Humane Society, Prince Edward Island\u2019s only animal shelter, where she now serves as Development and Communications Coordinator. Her passion for animal welfare drives her daily work, connecting people and pets through meaningful community engagement and fundraising initiatives, both digital and in-person.<\/div>\r\n
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A lifelong believer in the value of using your voice for good, Ashley credits her writing and performance background for giving her the confidence and creativity to thrive in the non-profit sector. At home, she shares her life with a small menagerie of rescue animals \u2013 two dogs, a cat, and a snake \u2013 who remind her every day why she does what she does.<\/span><\/p>\r\n

\u201cWe have tremendous needs at this organization, be it in terms of the medical costs that we incur, the supplies we need, or being able to pay all the hardworking people who work here. It’s not always the easiest sector to be in, and yet these people choose to come to work every day and choose to work with us. Getting to see the impact we are making in the animals\u2019 lives and in the community makes this all worth it.\u201d<\/em><\/strong> – Ashley<\/span><\/p>\r\n<\/div>","protected":false},"excerpt":{"rendered":"

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