{"id":58628,"date":"2026-06-05T12:17:21","date_gmt":"2026-06-05T16:17:21","guid":{"rendered":"https:\/\/www.canadahelps.org\/?p=58628"},"modified":"2026-06-05T13:46:06","modified_gmt":"2026-06-05T17:46:06","slug":"the-giving-report-canadian-philanthropy-2026","status":"publish","type":"post","link":"https:\/\/www.canadahelps.org\/en\/charity-life\/sectornews\/the-giving-report-canadian-philanthropy-2026\/","title":{"rendered":"The Giving Report: What&#8217;s Shaping Canadian Philanthropy in 2026"},"content":{"rendered":"<p>The Giving Report, from CanadaHelps and Environics, has just been released \u2013 and it&#8217;s packed with important data about the Canadian charitable sector from 2025.<\/p>\n<p>This year there are new and exciting reasons to celebrate: <b>2026 marked the strongest year for online charitable giving since the pandemic!\u00a0<\/b><\/p>\n<p><b>Digital donations processed through CanadaHelps\u2019 reached $529 million<\/b> \u2013 a remarkable $47 million increase from the previous year and a signal that Canadian generosity is not just recovering, but gaining steady momentum.<\/p>\n<p>Whether you&#8217;re looking to benchmark your fundraising campaign performance, curious about broader sector trends, or planning your strategy for the year ahead, <b>The Giving Report is essential reading for charity professionals and non-profit leaders.\u00a0<\/b><\/p>\n<p>As we highlight the important insights and trends that have emerged for charity professionals over the past year, one thing is certain: digital fundraising is adapting in real time \u2013 and so are the values and priorities of Canadian donors. Charities who thrive in this climate must stay informed about who makes up the donor landscape, be willing to pivot strategically and remain nimble.<\/p>\n<p><b>Keep reading and uncover the latest research into:<\/b><\/p>\n<ul class=\"list-disc\">\n<li>Why online giving is growing \ud83d\udcc8<\/li>\n<li>How donors are giving \ud83d\udcb0<\/li>\n<li>What charities and causes donors are giving too \ud83c\udfe5<\/li>\n<li>Where online giving is concentrated across Canada \ud83d\udccd<\/li>\n<\/ul>\n<p><span data-sheets-root=\"1\">    <div>\n      <div style=\"height:12px; position: relative; border-top-right-radius: 12px;border-top-left-radius: 12px;\" class=\"gradient gradient-primary\"><\/div>\n        <div style=\"height: auto; padding:40px 20px; text-align: center\" class=\"ch-purple-section\">\n          <h3 class=\"header-secondary text-white\">Discover the Trends Shaping Canada\u2019s Charitable Sector<\/h3>\n          <p class=\"text-white\" style=\"margin:0px 50px 30px 50px\">The Giving Report is essential reading for charity professionals<\/p>\n           <div>\n             <a class=\"btn btn-tertiary text-white\" href=\"https:\/\/www.canadahelps.org\/en\/the-giving-report\/?click_id=TGR2026_Form_Submit\" id=\"TGR2026_Form_Submit\">Download Your Copy<\/a>\n        <\/div>\n      <\/div>\n    <\/div>\n    <\/span><\/p>\n<h2>Online Giving is Growing \u2013 Strongest Year This Decade<\/h2>\n<p>There&#8217;s a reason to celebrate \u2013 one of the biggest breakthroughs in The Giving Report is this:<b> last year online donations that came in through CanadaHelps reached $529 million, a $47 million increase from the previous year!\u00a0<\/b><\/p>\n<p>This makes 2025 the strongest year Canada has experienced for charitable giving since the pandemic.<\/p>\n<h3>What\u2019s driving the growth in online giving?<\/h3>\n<p><b>The increase in online donations has been driven primarily by an increase in large gifts<\/b>. In fact, the smaller \u2018bread and butter\u2019 gifts of $25 or $50 are consistently declining \u2013 something for fundraisers to note as they look ahead.<\/p>\n<p>Highlighted in The Giving Report, the uptick of donations is fuelled by more large donations \u2013 especially in the form of securities donations like stocks and mutual funds. But large donations are no longer only coming in from wealthy donors.<\/p>\n<h4>Online giving is essential any modern fundraising program<\/h4>\n<p>Giving is becoming increasingly digital and online platforms are playing a key role \u2013 another key highlight from The Giving Report is that even small charities need to be digitally enabled to compete in the new charitable landscape.<\/p>\n<p>&nbsp;<\/p>\n<div style=\"position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%;\"><iframe loading=\"lazy\" title=\" The Giving Report 2026: The Evolution of Online Giving in Canada\" src=\"https:\/\/www.youtube.com\/embed\/1pERYuUV9Ng?si=NVOPVWsnkJTHheZG\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<h2>The methods individuals give through are expanding<\/h2>\n<p><b>The era of small, one-time charitable donations is over. <\/b>Modern donors want the flexibility to give to charities through non-traditional avenues \u2013 let&#8217;s explore some of the giving methods that saw the most significant growth over the last year.<\/p>\n<h3>Securities donations are up 200% since 2020<\/h3>\n<p>One of the most remarkable shifts in Canada\u2019s giving landscape is the growth of charitable donations of securities. At our current moment, <b>securities donations are rapidly reshaping the online giving landscape across Canada.\u00a0<\/b><\/p>\n<p>Securities represent financial equities or investments \u2013 such stocks, mutual funds or exchange traded funds. <b>In 2025, the median securities donation was $9,500<\/b> \u2013 but securities gifts can range from under $1,000 on the lower end to over $2 million at the highest peak.<\/p>\n<p>At any donation level,<b> one thing is certain: gifts of securities represent an extremely high-value donation channel<\/b> \u2013 and one that is not just limited to the ultra-wealthy.<\/p>\n<p>CanadaHelps processes gifts of securities for charities. If your organization is not digitally enabled to accept donations of securities, <a href=\"https:\/\/canadahelps96463.activehosted.com\/content\/KlabrW\/2026\/03\/07\/1717e95d-4328-40c9-bcc3-ee51d2b8914b.pdf\">learn more about how to set up securities giving here<\/a>.<\/p>\n<h3>Monthly donations have increased 82% since 2020<\/h3>\n<p>The growth of monthly giving is one of the most important shifts in charitable giving that has taken place over the last decade.<\/p>\n<p><b>The increase in monthly donations, opposed to one-time gifts, offers charities a predictable and ongoing source of revenue.<\/b> Monthly giving is the most stable form of donor support, one that \u2013 alongside proper stewardship \u2013 fosters long-term, sustainable donor relationships.<\/p>\n<p>For charities using CanadaHelps multistep donation form, turn on the monthly prompt to increase monthly giving transactions.<\/p>\n<h3>Corporate giving is growing moderately<\/h3>\n<p>The Giving Report outlines how corporate donations continue to show steady growth for charities. As companies of all sizes continue to engage with charitable giving across Canada, it\u2019s time for charities to think more strategically about partnerships with the private sector.<\/p>\n<h3>Big events like GivingTuesday continue to drive one-time giving<\/h3>\n<p><b>Event-specific campaigns, such as <a href=\"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/givingtuesday\/\">GivingTuesday<\/a>, continue to fuel single-time donations for Canadian charities.<\/b><\/p>\n<p>Donations through CanadaHelps reached approximately $16.2 million in 2025, continuing a steady upward trend that has shown a 59% increase since 2020. The average gift size has also been increasing since 2019, in 2025 the average gift size rose by a steady 3.5%.<\/p>\n<p>Charities must get strategic about how they leverage these important days, and about campaign specific moments. The best formula to drive fundraising on specific days includes defining a clear moment to give and pushing a coordinated effort behind it.<\/p>\n<h2>What causes are donors giving to?<\/h2>\n<p>While total donations through CanadaHelps grew 10% in 2025 and the overall landscape of charitable giving shows encouraging growth, not all causes are sharing equally in these gains. Beneath the numbers, the trends \u2013 especially related to the specific causes donors give to \u2013 are more nuanced, let\u2019s unpack some key insights.<\/p>\n<h3>Donations are concentrated to specific causes<\/h3>\n<p>Together, donations to one of these three cause types accounted for roughly 60% of all donations received through CanadaHelps in 2025:<\/p>\n<ul class=\"list-disc\">\n<li style=\"list-style-type: none;\">\n<ul class=\"list-disc\">\n<li>Local and regional charities<\/li>\n<li>Health organizations<\/li>\n<li>Education charities<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>Local and regional charities received the most donations<\/h3>\n<p>The numbers speak for themselves: Canadian donors want to make a firsthand impact in their own backyards. <b>In 2025, donations to local and regional based charities reached nearly $122 million<\/b> \u2013 representing an 11% year-over-year increase.<\/p>\n<h3>What charitable causes saw the most donation growth?<\/h3>\n<p>Understanding which causes saw the strongest growth in 2025 offers charity professionals a valuable window into the minds of Canadian donors \u2013 what they care about, what they&#8217;re prioritizing, and why.<\/p>\n<p>While current events and major disasters often influence which causes experience donation growth, the causes gaining solid ground over time underscore broader generational shifts and evolving needs and values of Canadian society.<\/p>\n<p><b>Environment charities<\/b> stand out as one of the fastest-growing cause areas, with donations climbing 13% in 2025 to $11.7 million and donor participation surging 19% \u2013 this represents the highest growth rate of any cause area.<\/p>\n<p><b>Animal Welfare <\/b>charities have experienced sustained growth over the past decade and in 2025, with donations increasing 13% to $35.7 million last year alone.<\/p>\n<p><b>Social service<\/b> charities regained momentum last year, with donations increasing 12% to $24.5 million. This likely speaks to social concerns around housing, affordability and food security \u2013 encouraging Canadians to support charities that offer social services to these communities.<\/p>\n<p><b>Arts and cultural <\/b>charities continued their surge in growth over the past two years. In 2025, donations increased 12% to $39.3 million \u2013 demonstrating a strong recovery after slowed growth during the pandemic.<\/p>\n<p>For a full breakdown of all the causes donors continue to support, <a href=\"https:\/\/www.canadahelps.org\/en\/the-giving-report\/\">download The Giving Report<\/a>. Inside, you will also find a robust list of which organizations have shown declining or slower-than-average financial support over the past year.<\/p>\n<h2>Where are donors giving from?<\/h2>\n<p>One of the most compelling storylines in The Giving Report this year is where donations are coming from \u2013 and the answers may surprise you.<\/p>\n<h3>Charitable giving is no longer concentrated in Canada&#8217;s major cities<\/h3>\n<p>While Toronto, Vancouver, and Montreal still lead the way in terms of total donation volume, growth in these urban centres has slowed and given way to a much broader and more diverse donor landscape.<\/p>\n<h3>Growth in northern and rural communities<\/h3>\n<p>The Giving Report shows strong donation growth in both northern and rural communities \u2013 especially the Yukon Territory and Northern Ontario, which have begun to outpace the national giving trends.<\/p>\n<h3>Atlantic Canada emerges as the fastest growing region<\/h3>\n<p>Nova Scotia emerges as the frontrunner for fundraising growth in the Atlantic region \u2013 outpacing national trends 58 points faster. Newfoundland and Labrador also demonstrated steady regional growth rates.<\/p>\n<p>For Canadian charities, the message is clear: opportunity is no longer just where the population is densest \u2013 it&#8217;s everywhere.<\/p>\n<h2>Who are Canada\u2019s donors?<\/h2>\n<p>In 2026, let&#8217;s unpack who the families and individuals that make up Canada\u2019s landscape of charity donors are. As you can see, Wealthy Families still account for the largest segment (22.3%) of Canada\u2019s overall donor landscape.<\/p>\n<h3>Canada\u2019s Donor Landscape<\/h3>\n<div style=\"overflow-x: auto; -webkit-overflow-scrolling: touch; margin: 20px 0;\">\n<table style=\"width: 100%; border-collapse: collapse; font-family: inherit; font-size: 16px;\"><!-- Table Body (3 rows x 3 columns) --><\/p>\n<tbody>\n<tr style=\"background-color: #ffffff;\">\n<td style=\"padding: 12px 16px; border: 1px solid #ddd;\"><b>Wealthy Families<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Donors: 22.3%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Households: 9.2%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Total donations: $138M<\/span><\/td>\n<td style=\"padding: 12px 16px; border: 1px solid #ddd;\"><b>Suburban and Rural Families<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Donors: 13.6%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Households: 9.94%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Total donations: $60M<\/span><\/td>\n<td style=\"padding: 12px 16px; border: 1px solid #ddd;\"><b>Older Suburban and Rural Families<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Donors: 7.5%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Households: 8.5%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Total donations $30.8M<\/span><\/td>\n<\/tr>\n<tr style=\"background-color: #f2f2f2;\">\n<td style=\"padding: 12px 16px; border: 1px solid #ddd;\"><b>Urban Mix<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Donors: 10.1%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Households: 13.22%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Total donations: $39.9M<\/span><\/td>\n<td style=\"padding: 12px 16px; border: 1px solid #ddd;\"><b>Downtown Donors<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Donors: 10.2%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Households: 5.77%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Total donations: $57.5M<\/span><\/td>\n<td style=\"padding: 12px 16px; border: 1px solid #ddd;\"><b>Francophones\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Donors: 4.1%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Households: 10.13%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Total donations $12.8M<\/span><\/td>\n<\/tr>\n<tr style=\"background-color: #ffffff;\">\n<td style=\"padding: 12px 16px; border: 1px solid #ddd;\"><b>Senior Donors<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Donors: 9.5%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Households: 5.68%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Total donations: $44M<\/span><\/td>\n<td style=\"padding: 12px 16px; border: 1px solid #ddd;\"><b>Diverse Families\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Donors: 8.8%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Households: 7.59%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Total donations: $36.6M<\/span><\/td>\n<td style=\"padding: 12px 16px; border: 1px solid #ddd;\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>However, Wealthy Families are by no means the only donor segment charities should be appealing to for fundraising. As you can see in the eight segments in the chart below, Canada\u2019s donors are made up of individuals and families from diverse locations, age ranges, languages and backgrounds.<\/p>\n<h3>Total Donations by Donor Segment<\/h3>\n<p><a href=\"https:\/\/www.canadahelps.org\/media\/Simple-Charity-Donation-Process-Flow-Chart-3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-58641\" src=\"https:\/\/www.canadahelps.org\/media\/Simple-Charity-Donation-Process-Flow-Chart-3.png\" alt=\"\" width=\"2304\" height=\"1728\" srcset=\"https:\/\/www.canadahelps.org\/media\/Simple-Charity-Donation-Process-Flow-Chart-3.png 2304w, https:\/\/www.canadahelps.org\/media\/Simple-Charity-Donation-Process-Flow-Chart-3-300x225.png 300w, https:\/\/www.canadahelps.org\/media\/Simple-Charity-Donation-Process-Flow-Chart-3-1024x768.png 1024w, https:\/\/www.canadahelps.org\/media\/Simple-Charity-Donation-Process-Flow-Chart-3-768x576.png 768w, https:\/\/www.canadahelps.org\/media\/Simple-Charity-Donation-Process-Flow-Chart-3-1536x1152.png 1536w, https:\/\/www.canadahelps.org\/media\/Simple-Charity-Donation-Process-Flow-Chart-3-2048x1536.png 2048w\" sizes=\"auto, (max-width: 2304px) 100vw, 2304px\" \/><\/a><\/p>\n<h2>Get a full, in-depth picture of Canada\u2019s charitable landscape<\/h2>\n<p>The 2025 Giving Report from CanadaHelps and Environics offers a crucial look into the evolving values, priorities, and generosity trends of Canadians.<\/p>\n<p><b>For charity leaders and professionals, understanding generosity and giving trends is the foundation of building philanthropic strategies that resonate with today&#8217;s donors.\u00a0<\/b><\/p>\n<p>From which causes donation dollars are flowing into, to what the demographic breakdown of the individuals and families that make up Canada&#8217;s donor landscape are \u2013 The Giving Report reveals an important story: what do Canadians care about most at this moment, and how are our values shifting over time?<\/p>\n<p>Download CanadaHelps full Giving Report now for a comprehensive look at how online fundraising is evolving across Canada \u2013 or watch the playback of the webinar we hosted on The Giving Report, with a special guest speaker from Environics.<\/p>\n<p><span data-sheets-root=\"1\">    <div>\n        <div style=\"height:12px; position: relative; border-top-right-radius: 12px;border-top-left-radius: 12px;\" class=\"gradient gradient-senary\"><\/div>\n        <div style=\"height: auto; padding:40px 20px; text-align: center\" class=\"ch-gray-section\">\n            <h3 class=\"header-secondary\">Learn How Online Fundraising is Evolving Across Canada<\/h3>\n            <p style=\"margin:0px 50px 30px 50px\">Uncover the insights and trends that are re-shaping charities<\/p>\n            <div>\n                <a class=\"btn btn-primary\" href=\"https:\/\/www.canadahelps.org\/en\/the-giving-report\/?click_id=TGR2026_Form_Submit\" id=\"TGR2026_Form_Submit\">Download Now<\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n    <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Giving Report, from CanadaHelps and Environics, has just been released \u2013 and it&#8217;s packed with important data about the Canadian charitable sector from 2025. &#8230; <a href=\"https:\/\/www.canadahelps.org\/en\/charity-life\/sectornews\/the-giving-report-canadian-philanthropy-2026\/\" id=\"canadahelp-blog-meta\">Read more<\/a><\/p>\n","protected":false},"author":90,"featured_media":58629,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[537],"tags":[],"class_list":["post-58628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sectornews"],"acf":{"meta_description":"","author_bio":false,"date_to_display":true,"hide_page_title":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - 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