As your organization builds out more of your website and webpage architecture, these tips and tricks will teach you how to construct an optimized and frictionless donation page \u2013 also known as a \u2018Ways to Give\u2019 page.\u00a0<\/span><\/p>\n Small changes, from anchoring your donate button in the top-right corner, to simply offering multiple giving options, can impact on your conversion rates and grow your overall fundraising revenue \u2013 ready to learn more? Let\u2019s dig in.<\/span><\/p>\n Download our guidebook for actionable strategies and fundraising insights.<\/p>\n Download Now<\/a><\/p>\n <\/div>\n If your organization operates with a landing page as your only website architecture, these best practices still apply towards optimizing your digital experience, communicating professionalism, and making taking action \u2014 such as donating or volunteering \u2014 easy and smooth.<\/span><\/p>\n <\/p>\n Check out Lifecentre Food Bank \u2013 a robust example of a charity operating with a landing page as a website.<\/span><\/i><\/p>\n One of the key characteristics of an engaging charity website is that it should be easy for donors to make a donation from any point within your website architecture.\u00a0<\/span><\/p>\n Best practices are that visitors should never be more than 2-3 clicks away from your giving portal \u2013 also known as your \u2018Ways to Give Page\u2019. To achieve this, install an anchored navigation bar with a donate button in the top right-hand corner.\u00a0<\/span><\/p>\n This website structure makes donating accessible from each of your webpages, and maintains fundraising access as users scroll down.<\/span><\/p>\n See Sistering\u2019s accessible navigation bar and donate button.<\/span><\/i><\/p>\n Is the text and copy on your website?<\/strong><\/p>\n Are you using the correct headline and hierarchy structure?<\/strong><\/p>\n Seamless user flow<\/strong><\/p>\n Fast loading speeds<\/strong><\/p>\n Call-to-Actions (CTA)<\/strong><\/p>\n Responsive design (adapts to different screen sizes)<\/strong><\/p>\n Websites require a consistent \u2018look and feel\u2019. You create this \u2018vibe\u2019 by aligning the following brand elements. Run through this checklist, and ensure these brand elements are applied consistently throughout your site:<\/span><\/p>\n The items in this checklist allow you to optimize your website for search engines, maximizing the amount of organic traffic you bring in.\u00a0<\/span><\/p>\n Your mission and goals\u00a0<\/strong><\/p>\n Your audiences<\/strong><\/p>\n Your location or region<\/strong><\/p>\n Topic-related questions focused on what charities do\/who they serve<\/strong><\/p>\n Combinations of these four themes comprise the most common search terms for your cause. Integrate popular keyword terms into your website copy, especially on important real estate like headlines. This optimizes your website for search engines, helping your organization get seen and acquire new traffic.<\/span><\/p>\n Pro tip:<\/strong> search your charity\u2019s name or cause on Google, scroll down to the \u2018people also ask\u2019 section and see which questions come up.<\/span><\/em><\/p>\n<\/div>\n Online fundraising campaigns can be \u2018made or broken\u2019 simply by the design of your donation page \u2014 also known as your \u2018ways to give\u2019 page. In this chapter, we walk through easy optimization techniques to maximize the fundraising page of your website. Implementing these practices increase the chance that donors and first-time visitors will give to your cause.<\/span><\/p>\n Your \u2018Ways to Give\u2019 page is the central fundraising hub on your website. This page should feature multiple options for giving to your charity. This way, donors can make a donation through the pathway of their choice, including non-monetary forms of giving to increase inclusivity.\u00a0<\/span><\/p>\n One-time donations<\/strong><\/p>\n Monthly donations<\/strong><\/p>\n Tribute gifts<\/strong><\/p>\n Securities gifting<\/strong><\/p>\n In kind donations<\/strong><\/p>\nGet Expert Insights on Fundraising<\/h3>\n
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Tips for Charities With a Landing Page Only<\/h2>\n
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<\/a><\/p>\nWhat Drives Online Engagement?<\/h2>\n
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<\/a><\/p>\nText & Copy Website Checklist:<\/h2>\n
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Website Navigation Checklist:<\/h2>\n
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Design Element Checklist<\/h2>\n
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Webpage Search Engine Optimization<\/h2>\n
Website Search Engine Optimization (SEO) Checklist:<\/h3>\n
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Structure Your Website Keywords Around Four Themes:<\/h3>\n
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How to Leverage Your Website to Fundraise<\/h2>\n
How to Structure Your Ways to Give Page<\/h2>\n
Offer Donors the Following Giving Options:<\/h3>\n
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