{"id":60046,"date":"2026-10-30T13:02:52","date_gmt":"2026-10-30T17:02:52","guid":{"rendered":"https:\/\/www.canadahelps.org\/?p=60046"},"modified":"2026-10-30T13:02:52","modified_gmt":"2026-10-30T17:02:52","slug":"get-found-by-donors-and-volunteers-unlock-10000-month-in-free-google-search-ads","status":"publish","type":"post","link":"https:\/\/www.canadahelps.org\/en\/charity-life\/digital-marketing\/get-found-by-donors-and-volunteers-unlock-10000-month-in-free-google-search-ads\/","title":{"rendered":"Get Found by Donors and Volunteers: Unlock $10,000\/Month in Free Google Search Ads"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">This blog is adapted from our Google Ad Grants webinar with the Google Team and has been reviewed by the same subject matter experts &#8211; thank you to <\/span><a href=\"https:\/\/www.linkedin.com\/in\/benwise1\/\"><span style=\"font-weight: 400;\">Ben Wise<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.linkedin.com\/in\/keira02\/\"><span style=\"font-weight: 400;\">Keira Nguyen<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.linkedin.com\/in\/samantha-collins-\/\"><span style=\"font-weight: 400;\">Samantha Collins<\/span><\/a><span style=\"font-weight: 400;\">. If you would like to watch the webinar or review the slide deck, <\/span><a href=\"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/webinars\/\"><span style=\"font-weight: 400;\">please find them here.<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.canadahelps.org\/en\/forcharities\/resources\/webinars\/google-ad-grants2026\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-60064\" src=\"https:\/\/www.canadahelps.org\/media\/Google-Ad-Grant-Webinar-First-Slide.png\" alt=\"\" width=\"1411\" height=\"792\" srcset=\"https:\/\/www.canadahelps.org\/media\/Google-Ad-Grant-Webinar-First-Slide.png 1411w, https:\/\/www.canadahelps.org\/media\/Google-Ad-Grant-Webinar-First-Slide-300x168.png 300w, https:\/\/www.canadahelps.org\/media\/Google-Ad-Grant-Webinar-First-Slide-1024x575.png 1024w, https:\/\/www.canadahelps.org\/media\/Google-Ad-Grant-Webinar-First-Slide-768x431.png 768w\" sizes=\"auto, (max-width: 1411px) 100vw, 1411px\" \/><\/a><\/p>\n<h2><\/h2>\n<h2>Introduction to Google Ad Grants in 2026<\/h2>\n<p><span style=\"font-weight: 400;\">Google has long acknowledged the importance of our nonprofit sector. Charities touch so many aspects of our society, bringing together community, supporting those in need and so much more!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With that in mind, <\/span><b>Google for Nonprofits was established in 2011 <\/b><span style=\"font-weight: 400;\">to empower charities and nonprofits to focus more on their mission by offering discounted or free products that help them to maximize their reach and impact.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today,<\/span><b> 350,000 nonprofits make use of different parts of the Google for Nonprofits program across nearly 70 countries <\/b><span style=\"font-weight: 400;\">and that number continues to grow.<\/span><\/p>\n<p><a href=\"https:\/\/www.canadahelps.org\/media\/Global-G4NP-Program.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-60049\" src=\"https:\/\/www.canadahelps.org\/media\/Global-G4NP-Program.png\" alt=\"\" width=\"957\" height=\"538\" srcset=\"https:\/\/www.canadahelps.org\/media\/Global-G4NP-Program.png 957w, https:\/\/www.canadahelps.org\/media\/Global-G4NP-Program-300x169.png 300w, https:\/\/www.canadahelps.org\/media\/Global-G4NP-Program-768x432.png 768w\" sizes=\"auto, (max-width: 957px) 100vw, 957px\" \/><\/a><\/p>\n<p>Although we\u2019re here to talk about Google Ad Grants, it\u2019s important to note that it is part of <span style=\"font-weight: 400;\">the Google for Nonprofits program, alongside Google Workspace, YouTube and Google Earth and Maps.<\/span><\/p>\n<ul class=\"list-disc\">\n<li aria-level=\"1\"><a href=\"https:\/\/www.google.com\/nonprofits\/offerings\/workspace\/\"><b>Google Workspace<\/b><\/a><b> &#8211; <\/b><span style=\"font-weight: 400;\">Enables charities to collaborate securely across Gmail, Docs, Drive, Calendar, and Meet for free. If you need more capabilities, Business and Enterprise tiers are available at a discounted, non-profit rate.<\/span><\/li>\n<\/ul>\n<ul class=\"list-disc\">\n<li aria-level=\"1\"><a href=\"https:\/\/www.google.com\/nonprofits\/offerings\/google-ad-grants\/\"><b>Ad Grants <\/b><\/a><b>&#8211; <\/b><span style=\"font-weight: 400;\">Gives access up to $10,000 USD per month in Google Search ad credit to raise awareness, recruit supporters, and drive donations.<\/span><\/li>\n<\/ul>\n<ul class=\"list-disc\">\n<li aria-level=\"1\"><a href=\"https:\/\/www.google.com\/nonprofits\/offerings\/youtube-nonprofit-program\/\"><b>YouTube Nonprofit Program<\/b><\/a><b> &#8211; <\/b><span style=\"font-weight: 400;\">Provides specialized charity features like Link Anywhere Cards, Creator Academy Access and more. Helps charities use video storytelling and YouTube\u2019s reach to amplify their cause and connect supporters with ways to give.<\/span><\/li>\n<\/ul>\n<ul class=\"list-disc\">\n<li aria-level=\"1\"><a href=\"https:\/\/www.google.com\/nonprofits\/offerings\/google-earth-and-maps\/\"><b>Google Earth and Maps<\/b><\/a><b> &#8211; <\/b><span style=\"font-weight: 400;\">Visualize your impact and help communities find nearby programs, services, and resources.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The mission behind Google Ad Grants is to connect people to causes through free Google Ads Campaigns. There are <\/span><b>85,000 charities in Canada<\/b><span style=\"font-weight: 400;\"> and <\/span><b>33 million Google Search Users in Canada. <\/b><span style=\"font-weight: 400;\">The grant provides up to 10,000 USD every single month, in search advertising.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Eligibility &amp; Account Activation<\/h2>\n<p><span style=\"font-weight: 400;\">The umbrella program for Google Ad Grants is Google for Nonprofits. If you have a Google for Nonprofit account, you already have access to Google Ad Grants though it may not be activated yet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Visit the <\/span><a href=\"https:\/\/www.google.com\/nonprofits\/\"><span style=\"font-weight: 400;\">Google for Nonprofits<\/span><\/a><span style=\"font-weight: 400;\"> page and hit \u201cGet Started\u201d in the top right corner. You will be asked a short number of questions such as where your charity is based, your charity registration number, and contact information. This will be verified in <\/span><b>2-14 business days <\/b><span style=\"font-weight: 400;\">and you\u2019ll be able to activate the products once verified.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Note: academic institutions, healthcare organizations and governmental entities are not eligible for Google for Nonprofits.<\/span><\/p>\n<p><a href=\"https:\/\/www.canadahelps.org\/media\/Google-for-Nonprofits-Verification-Process.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-60053\" src=\"https:\/\/www.canadahelps.org\/media\/Google-for-Nonprofits-Verification-Process.png\" alt=\"\" width=\"806\" height=\"895\" srcset=\"https:\/\/www.canadahelps.org\/media\/Google-for-Nonprofits-Verification-Process.png 806w, https:\/\/www.canadahelps.org\/media\/Google-for-Nonprofits-Verification-Process-270x300.png 270w, https:\/\/www.canadahelps.org\/media\/Google-for-Nonprofits-Verification-Process-768x853.png 768w\" sizes=\"auto, (max-width: 806px) 100vw, 806px\" \/><br \/>\n<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Following verification, you will be able to activate the products and services from Google for Nonprofits.\u00a0<\/span><a href=\"https:\/\/www.canadahelps.org\/media\/Google-for-Nonprofits-Verification-Process.png\"><br \/>\n<\/a><\/p>\n<p><b>Q: What should I do if I don\u2019t know if our organization has a Google for Nonprofits account or if we have lost access?<\/b><\/p>\n<p><b>A: <\/b><span style=\"font-weight: 400;\">This is a common question from charities. Because of high turnover, many charities lose track of their accounts. You can sign in on the <\/span><a href=\"https:\/\/www.google.com\/nonprofits\/\"><span style=\"font-weight: 400;\">Google for Nonprofits<\/span><\/a><span style=\"font-weight: 400;\"> page using the most likely email address or the charity affiliated email account you would like to be associated with the account.\u00a0<\/span><\/p>\n<ul class=\"list-disc\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If the email you are using is already associated with the account, you will be able to\u00a0 recover the account through a \u201cforgot password process\u201d.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If the email is not associated with the organization\u2019s account, the email will be added as an administrator for the organization within Google for Nonprofits.\u00a0<\/span><\/li>\n<\/ul>\n<p><b>Q: What should I do if I have lost access to the Google Ad Grants account?<\/b><\/p>\n<p><b>A:\u00a0<\/b><\/p>\n<ul class=\"list-disc\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Log into your <\/span><a href=\"https:\/\/www.google.com\/nonprofits\/\"><span style=\"font-weight: 400;\">Google for Nonprofits Dashboard<\/span><\/a><span style=\"font-weight: 400;\"> and verify whether Google Ad Grants has been activated by your organization. From the dashboard, you will be able to locate your 10-digit Customer ID that has been assigned to your Google Ad account.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Login to Google Ads with likely email addresses and crosscheck against the ID, to see whether you have access to the correct Google Ad account where the grant is applied.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you do not have access to the Google Ad Grant account following these steps, you can submit an <\/span><a href=\"https:\/\/support.google.com\/nonprofits\/contact\/grants_account_access_no_info\"><span style=\"font-weight: 400;\">Ad Grants account access help form<\/span><\/a><span style=\"font-weight: 400;\">. The team will be able to support you better if you are able to provide a login email or the 10-digit Customer ID.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>How has Search Changed in 2026?<\/h2>\n<p><span style=\"font-weight: 400;\">At Google, AI is seen as driving an expansionary moment for Search. There have been 5 trillion searches on Google annually and this number continues to grow. However, the way in which people search has changed:<\/span><\/p>\n<ul class=\"list-disc\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Users ask much longer questions. 2-3x the length of a traditional search<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI Overviews now has over 2 billion monthly users across more than 200 countries<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">See below on AI Max, on how Google is adapting specifically to this change in search behaviour.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Google Search Ads 101<\/h2>\n<p><span style=\"font-weight: 400;\">The user journey starts with a search, they click on a result (either organic, paid, or even within the AI overview) that leads to your website where they hopefully take an action.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.canadahelps.org\/media\/Google-Search-process.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-60059\" src=\"https:\/\/www.canadahelps.org\/media\/Google-Search-process.png\" alt=\"\" width=\"952\" height=\"534\" srcset=\"https:\/\/www.canadahelps.org\/media\/Google-Search-process.png 952w, https:\/\/www.canadahelps.org\/media\/Google-Search-process-300x168.png 300w, https:\/\/www.canadahelps.org\/media\/Google-Search-process-768x431.png 768w\" sizes=\"auto, (max-width: 952px) 100vw, 952px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Google Ads can be used to help nonprofits get results:<\/span><\/p>\n<ul class=\"list-disc\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Register for an event<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sign a petition or register to vote<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Purchase a membership, a ticket, or a service<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Watch a video or download content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sign up for a newsletter or call<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make a donation<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Google Ad Grants requires you to measure your results through \u201cconversion tracking\u201d. This can look like tracking a thank-you page URL where users are directed after they complete an action or a more sophisticated \u201ctagging\u201d system through Google Analytics and Google Tag Manager. You can learn more about setting up <\/span><a href=\"https:\/\/support.google.com\/nonprofits\/answer\/9841491?visit_id=638893219447474417-271344282&amp;rd=1#zippy=\"><span style=\"font-weight: 400;\">conversion tracking here.<\/span><\/a><a href=\"https:\/\/www.canadahelps.org\/media\/Google-Search-process.png\"><br \/>\n<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Conversion Tracking Glossary:<\/span><\/p>\n<ul class=\"list-disc\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conversions:<\/b><span style=\"font-weight: 400;\"> number of times your goal is met<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conversion value: <\/b><span style=\"font-weight: 400;\">the assigned value you give (e.g. each registrant is worth $10), or a dynamic amount donated\/paid<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cost per acquisition (CPA):<\/b><span style=\"font-weight: 400;\"> how much it costs for someone to take the action<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conversion value\/ Cost: <\/b><span style=\"font-weight: 400;\">the return in monetary terms on advertising spend<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Campaign Setup &amp; Structuring Best Practices<\/h2>\n<p><span style=\"font-weight: 400;\">Two recommended search campaigns to setup as your base are:<\/span><\/p>\n<ul class=\"list-disc\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Branded Search:<\/b><span style=\"font-weight: 400;\"> Bidding on keywords based on your brand name to show ads to people directly searching for you<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Non-Brand Search: <\/b><span style=\"font-weight: 400;\">Bidding on keywords about your organization. Consider campaigns like \u201cblindness charity\u201d or \u201ccharity supporting children\u2019s literacy\u201d.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.canadahelps.org\/media\/Recommended-Search-Campaign-Breakdown.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-60061\" src=\"https:\/\/www.canadahelps.org\/media\/Recommended-Search-Campaign-Breakdown.png\" alt=\"\" width=\"943\" height=\"524\" srcset=\"https:\/\/www.canadahelps.org\/media\/Recommended-Search-Campaign-Breakdown.png 943w, https:\/\/www.canadahelps.org\/media\/Recommended-Search-Campaign-Breakdown-300x167.png 300w, https:\/\/www.canadahelps.org\/media\/Recommended-Search-Campaign-Breakdown-768x427.png 768w\" sizes=\"auto, (max-width: 943px) 100vw, 943px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Your Google Ad Account is organized into account, campaign, ad groups, ads, keywords\/targeting. Let\u2019s break this down:<\/span><\/p>\n<ul class=\"list-disc\">\n<li style=\"list-style-type: none;\">\n<ul class=\"list-disc\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Account: <\/b><span style=\"font-weight: 400;\">Administrative level settings like access permissions or timezone<\/span><\/li>\n<li style=\"list-style-type: none;\">\n<ul class=\"list-disc\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Campaigns:\u00a0 <\/b><span style=\"font-weight: 400;\">Each campaign should have a specific objective. For example, this could be \u201cevent signup\u201d or\u00a0 increasing downloads of your \u201csupporting your child with blindness\u201d resource etc. At the campaign level, you can set:<\/span>\n<ul class=\"list-disc\">\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Budget<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Default bid<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Location\/language targeting<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Campaign type<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Start and end date<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li aria-level=\"1\"><b>Ad Group: <\/b><span style=\"font-weight: 400;\">Under each campaign, you can have multiple ad groups, which are groups that will share the same keywords and ads. Each ad group needs to have a minimum of 2 Responsive Search Ads (RSAs) as per policy.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul class=\"list-disc\">\n<li style=\"list-style-type: none;\">\n<ul class=\"list-disc\">\n<li aria-level=\"1\"><b>Keywords: <\/b><br \/>\n<span style=\"font-weight: 400;\">Keywords are the way ads are targeted. You can use the <\/span><a href=\"https:\/\/business.google.com\/ca-en\/ad-tools\/keyword-planner\/\"><span style=\"font-weight: 400;\">keyword planner tool<\/span><\/a> within Google Ads to check search volumes for likely keywords, discover new ones and start adding similar keywords to a group. As a subject matter expert, you may already have a good feel for the likely keywords users are using to find you. You can set the match type for keywords to \u201cbroad match\u201d, \u201cphrase match\u201d, or exact match\u201d.<\/p>\n<p style=\"font-weight: 400; margin-top: 0.5rem;\">Keywords in the same ad group might be \u201cresources for parents of blind children\u201d, \u201cresources for parents of visually impaired children\u201d, and \u201cparent resources for blind children\u201d while \u201cparenting a blind child\u201d or \u201cparenting a child with visual impairment\u201d might be grouped into a different ad group with its own matching ads.<\/p>\n<\/li>\n<li aria-level=\"1\"><b>Ads: <\/b><span style=\"font-weight: 400;\">This is what users will actually see. Google allows you to create \u201cresponsive search ads\u201d where you will be able to input 15 headlines and 4 description options which will adapt to display the \u201cbest\u201d ad.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"font-weight: 400; margin-top: 0.5rem;\">Your ads should match closely to the keywords you are targeting. For example, if the ad group is centered around \u201cparent resources for blindness\u201d, the headlines might repeat this \u201cResources for Parents of Blind Children\u201d so users know immediately that the link is relevant.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.canadahelps.org\/media\/Keyword-match-types.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-60055\" src=\"https:\/\/www.canadahelps.org\/media\/Keyword-match-types.png\" alt=\"\" width=\"938\" height=\"493\" srcset=\"https:\/\/www.canadahelps.org\/media\/Keyword-match-types.png 938w, https:\/\/www.canadahelps.org\/media\/Keyword-match-types-300x158.png 300w, https:\/\/www.canadahelps.org\/media\/Keyword-match-types-768x404.png 768w\" sizes=\"auto, (max-width: 938px) 100vw, 938px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Other things to note:<\/span><\/p>\n<ul class=\"list-disc\">\n<li style=\"list-style-type: none;\">\n<ul class=\"list-disc\">\n<li style=\"list-style-type: none;\">\n<ul class=\"list-disc\">\n<li aria-level=\"1\"><b>Assets Types: <\/b><span style=\"font-weight: 400;\">As a user, you may have noticed that some ads have \u201cother assets\u201d beyond headlines and descriptions such as sitelinks, location information or a number to call, that provide additional information to the ad beyond the headline and description. You can add relevant extensions across the account or only to certain campaigns.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"list-style-type: none;\">\n<ul class=\"list-disc\">\n<li aria-level=\"2\"><b>Sitelinks: <\/b><span style=\"font-weight: 400;\">Route to high-value pages like your Programs or Ways to Give page<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"list-style-type: none;\">\n<ul class=\"list-disc\">\n<li aria-level=\"2\"><b>Callouts: <\/b><span style=\"font-weight: 400;\">Highlight key credentials like when the organization was established or number of people served<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"list-style-type: none;\">\n<ul class=\"list-disc\">\n<li aria-level=\"2\"><b>Structured Snippets: <\/b><span style=\"font-weight: 400;\">Provide a list of programs, services etc.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"list-style-type: none;\">\n<ul class=\"list-disc\">\n<li aria-level=\"2\"><b>Image Assets: <\/b><span style=\"font-weight: 400;\">Add your logo, or other visual asset<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"list-style-type: none;\">\n<ul class=\"list-disc\">\n<li aria-level=\"2\"><b>Call Assets: <\/b><span style=\"font-weight: 400;\">Connect searchers to staff helplines<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"list-style-type: none;\">\n<ul class=\"list-disc\">\n<li aria-level=\"2\"><b>Lead Forms: <\/b><span style=\"font-weight: 400;\">Collect sign-ups straight from the search page<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Tip: You can leverage AI tools such as Google Gemini to support with writing ad copy and structuring your account. For example, here is a sample prompt:<\/span><i><span style=\"font-weight: 400;\"> \u201cFollow the best practices on the attached document and generate a recommended ad structure for an Google ad grant account with Search &amp; Pmax campaigns along with suggested ad copy for this non-profit [insert website URL]\u201d<\/span><\/i><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><a href=\"https:\/\/www.canadahelps.org\/media\/Keyword-match-types.png\"><br \/>\n<\/a><\/p>\n<p><span style=\"font-weight: 400;\">You can use the webinar slide deck: <\/span><a href=\"https:\/\/cdn-ch-prod-bqhwa0ewbpg6eyc2.z01.azurefd.net\/prod-static\/pdf\/2026-10-15-CanadaHelps-Ad-Grants-Webinar-Oct-2026.pdf\"><b>here as the attached document.<\/b><\/a><\/p>\n<h2>AI Max &#8211; 3 Core Features<\/h2>\n<p><span style=\"font-weight: 400;\">As mentioned, AI is changing the search landscape. AI Max is Google\u2019s answer to some of the changing behaviours. There are the three core features of AI Max:<\/span><\/p>\n<ul class=\"list-disc\">\n<li style=\"list-style-type: none;\">\n<ul class=\"list-disc\">\n<li style=\"list-style-type: none;\">\n<ul class=\"list-disc\">\n<li><b>Search Term Marching (STM) &#8211;<\/b> helps you go beyond keywords, finds relevant users based on all inputs (keywords, creatives, URLs)<\/li>\n<li aria-level=\"1\"><b>Optional: Text Customization (TC) &#8211; <\/b><span style=\"font-weight: 400;\">uses landing page content or existing ad copy to create relevant ads in real time. If you\u2019d like to retain tighter control on how your ads are written, keep this off or you can provide guidelines e.g.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<table style=\"width: 100%; border-collapse: collapse;\">\n<tbody>\n<tr>\n<th style=\"border: 1px solid #ddd; padding: 8px; background-color: #f2f2f2;\">Effective Guideline &amp; Messaging Prompts<\/th>\n<th style=\"border: 1px solid #ddd; padding: 8px; background-color: #f2f2f2;\">Ineffective Guideline &amp; Messaging Prompts<\/th>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\"><strong>\u201cDon\u2019t imply our community programs require a fee.\u201d<\/strong><\/p>\n<p style=\"margin-top: 0.5rem;\">This restriction ensures terms like <em>fee<\/em>, <em>cost<\/em>, <em>cheap<\/em>, or <em>buy<\/em> don\u2019t appear in your asset when describing free community services.<\/p>\n<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\"><strong>\u201cMy ads should bring joy\u201d<\/strong><\/p>\n<p style=\"margin-top: 0.5rem;\">Joy is a vague description that is subjective. Provide a more direct phrasing of how you want the text to be written.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\"><strong>\u201cMy non-profit name should be spelled as \u2018OrgName\u2019 or \u2018Orgname\u2019.\u201d<\/strong><\/p>\n<p style=\"margin-top: 0.5rem;\">This is a clear, direct guideline ensuring your non-profit brand name is spelled accurately and stylized as expected.<\/p>\n<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\"><strong>\u201cWhen targeting audiences in the ages 30\u201345, say \u2026\u201d<\/strong><\/p>\n<p style=\"margin-top: 0.5rem;\">Currently, messaging restrictions do not support this. Create a different ad group or campaign to create specific messaging for target audiences.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\"><strong>\u201cRefer to supporters as donors or volunteers, never customers.\u201d<\/strong><\/p>\n<p style=\"margin-top: 0.5rem;\">This is a clear restriction that ensures appropriate mission-driven terminology is maintained across generated ads.<\/p>\n<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\"><strong>\u201cMy ads should deliver 1000% ROI\u201d<\/strong><\/p>\n<p style=\"margin-top: 0.5rem;\">While our system is designed to drive impact for each non-profit, we cannot promise specific ROI from text guidelines.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\"><strong>\u201cOur brand tone is compassionate, transparent, and direct.\u201d<\/strong><\/p>\n<p style=\"margin-top: 0.5rem;\">Descriptions of your non-profit\u2019s tone help generate copy that resonates with supporters. Be authentic and descriptive.<\/p>\n<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\"><strong>\u201cNever include mentions of any brands, other than [OrgName]. My non-profit brand name should be spelled as \u2018OrgName\u2019 or \u2018Orgname\u2019. Never mention any city names in my ads.\u201d<\/strong><\/p>\n<p style=\"margin-top: 0.5rem;\">Break up the requirements into separate guidelines.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\"><strong>\u201cIf promoting donations, always include \u2018Tax Receipts Provided\u2019.\u201d<\/strong><\/p>\n<p style=\"margin-top: 0.5rem;\">This provides essential donor transparency. Unless fundraising ads mention tax receipt eligibility, the asset will not serve.<\/p>\n<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul class=\"list-disc\">\n<li style=\"list-style-type: none;\">\n<ul class=\"list-disc\">\n<li style=\"list-style-type: none;\">\n<ul class=\"list-disc\">\n<li aria-level=\"1\"><b>Optional: Final URL Expansion (FUE) &#8211; <\/b><span style=\"font-weight: 400;\">selects the best landing page from your site based on the query &#8211; requires TC to be enabled.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can toggle on AI Max for specific campaigns. You will be prompted to make a decision as part of the search campaign setup process, or you can turn it on for an existing campaign by editing it.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>PMAX &#8211; Performance Max for Ad Grants<\/h2>\n<p><span style=\"font-weight: 400;\">Beyond Search campaigns, Performance Max is now available for Google Ad Grants accounts.<\/span><\/p>\n<p><a href=\"https:\/\/www.canadahelps.org\/media\/Search-vs-PMAX.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-60057\" src=\"https:\/\/www.canadahelps.org\/media\/Search-vs-PMAX.png\" alt=\"\" width=\"1376\" height=\"433\" srcset=\"https:\/\/www.canadahelps.org\/media\/Search-vs-PMAX.png 1376w, https:\/\/www.canadahelps.org\/media\/Search-vs-PMAX-300x94.png 300w, https:\/\/www.canadahelps.org\/media\/Search-vs-PMAX-1024x322.png 1024w, https:\/\/www.canadahelps.org\/media\/Search-vs-PMAX-768x242.png 768w\" sizes=\"auto, (max-width: 1376px) 100vw, 1376px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><b>Traditional search campaigns <\/b><span style=\"font-weight: 400;\">are keyword driven, precise and reactive.<\/span><\/p>\n<p><b>PMAX campaigns <\/b><span style=\"font-weight: 400;\">are goal driven, broader and more proactive. They analyze the search intent landscape and identify potential donors who might be searching for related community causes, educational resources, or local initiatives that you haven&#8217;t explicitly added to your keyword list.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Search will capture the intent you already know about, but PMAX discovers the<\/span><b> high value intent that you haven&#8217;t thought to bid on yet. <\/b><span style=\"font-weight: 400;\">This is particularly transformative for nonprofit teams because it reduces the burden of keyword research and optimization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For PMAX campaigns, instead of developing ad groups with ads and keywords, you will be developing \u201casset groups\u201d with assets (headlines, descriptions, and imagery) and \u201csignals\u201d (search themes like \u201cadopt a senior cat\u201d\/animal shelter\u201d)\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It requires three inputs to be developed:<\/span><\/p>\n<ul class=\"list-disc\">\n<li style=\"list-style-type: none;\">\n<ul class=\"list-disc\">\n<li style=\"list-style-type: none;\">\n<ul class=\"list-disc\">\n<li aria-level=\"1\"><b>Conversion goals: <\/b><span style=\"font-weight: 400;\">add the results you want to see the campaign optimize towards<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"list-style-type: none;\">\n<ul class=\"list-disc\">\n<li aria-level=\"1\"><b>Creative assets: <\/b><span style=\"font-weight: 400;\">add headlines, descriptions, and imagery<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"list-style-type: none;\">\n<ul class=\"list-disc\">\n<li aria-level=\"1\"><b>Signals: <\/b><span style=\"font-weight: 400;\">provide information on who you are looking to connect with\u00a0<\/span>\n<ul class=\"list-disc\">\n<li><b>\u201csearch themes\u201d <\/b><span style=\"font-weight: 400;\">can be thought of as broad topical categories rather than restrictive exact match keywords. For instance, if you&#8217;re operating an animal shelter, you might want to add things like dog adoption, GTA or fostering senior cats and so forth<\/span><\/li>\n<li><b>\u201caudience signals\u201d <\/b><span style=\"font-weight: 400;\">such as an anonymized past donor list, newsletter subscribers, or people who engage with your CanadaHelps donation page<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span data-sheets-root=\"1\">    <div>\n        <div style=\"height:12px; position: relative; border-top-right-radius: 12px;border-top-left-radius: 12px;\" class=\"gradient gradient-senary\"><\/div>\n        <div style=\"height: auto; padding:40px 20px; text-align: center\" class=\"ch-gray-section\">\n            <h3 class=\"header-secondary\">Want to build easy-to-use donation forms?<\/h3>\n            <p style=\"margin:0px 50px 30px 50px\">Learn more about CanadaHelps Custom Donations Forms and how it can help create a branded donation experience.<\/p>\n            <div>\n                <a class=\"btn btn-primary\" href=\"https:\/\/www.canadahelps.org\/en\/forcharities\/fundraising\/donation-forms\/?click_id=CDF4\" id=\"CDF4\">Learn More About CDFs<\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n    <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Google Ad Grants Guidelines<\/h2>\n<p><span style=\"font-weight: 400;\">To ensure a high quality experience for Google Search users, Google Ad Grants must adhere to specific account compliance rules.\u00a0<\/span><b><\/b><\/p>\n<ul class=\"list-disc\">\n<li style=\"list-style-type: none;\">\n<ul class=\"list-disc\">\n<li style=\"list-style-type: none;\">\n<ul class=\"list-disc\">\n<li aria-level=\"1\"><b>No single-word keywords. <\/b><span style=\"font-weight: 400;\">Your own brand keywords, approved medical conditions and some other cases are deemed an exception to this policy.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"list-style-type: none;\">\n<ul class=\"list-disc\">\n<li aria-level=\"1\"><b>No overly-generic keywords. <\/b><span style=\"font-weight: 400;\">for example: \u2018\u201cfree videos\u201d, \u201ce-books\u201d or \u201ctoday\u2019s news.\u201d<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"list-style-type: none;\">\n<ul class=\"list-disc\">\n<li aria-level=\"1\"><b>Keyword Quality Score* must be +2. <\/b><span style=\"font-weight: 400;\">\u00a0Keywords must be relevant to the landing pages where ads are pointing traffic towards.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"list-style-type: none;\">\n<ul class=\"list-disc\">\n<li aria-level=\"1\"><b>Must have a 5%+ CTR monthly. <\/b><span style=\"font-weight: 400;\">This requirement exists to ensure your ads are relevant to the keywords you target.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"list-style-type: none;\">\n<ul class=\"list-disc\">\n<li aria-level=\"1\"><b>Must have valid conversion tracking. <\/b><span style=\"font-weight: 400;\">There needs to be at least 1 conversion each month that tracks a meaningful event (sign-ups, donations, etc.)<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"list-style-type: none;\">\n<ul class=\"list-disc\">\n<li aria-level=\"1\"><b>Must have at least 2 ad groups\/campaigns.<\/b><span style=\"font-weight: 400;\"> Consider grouping relevant keywords together in separate ad groups to funnel searches on keywords to relevant ads. This helps improve CTR.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"list-style-type: none;\">\n<ul class=\"list-disc\">\n<li aria-level=\"1\"><b>Must have at least 2 sitelink assets. <\/b><span style=\"font-weight: 400;\">It\u2019s recommended to have at least 4 sitelink extensions. These provide more opportunities for users to click on your ad.\u00a0<\/span><\/li>\n<li aria-level=\"1\"><b>Must respond to a program survey. <\/b><span style=\"font-weight: 400;\">This is an annual survey that will help us improve the Google Ad Grants program\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">*Quality Score: an estimate of the quality of your ads, keywords, and landing pages. The more compelling nature of the ad copy, the better the relevance of your ads to the keywords\u00a0 and your landing page experience, the better your quality score. Your ad needs to provide a relevant search experience for the user.\u00a0<\/span><\/p>\n<ul class=\"list-disc\">\n<li style=\"list-style-type: none;\">\n<ul class=\"list-disc\">\n<li style=\"list-style-type: none;\">\n<ul class=\"list-disc\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focus on the user benefits<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tie your keywords to ad copy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use words from your website<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoid generic language and use specific CTAs<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Over time, account optimization and management can involve negating out keywords that are attracting irrelevant searches, getting even more nuanced with the tailoring of your ads and keywords, adding keywords and updating ad copy and assets. Management of the account should be ongoing and not just a set and forget.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your account is not in compliance, you may risk suspension.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Combining Google Ad Grants with Paid Google Ads<\/h2>\n<p><span style=\"font-weight: 400;\">There are certain constraints for Google Ad Grants accounts. Google Ad Grants and Paid Google Ads are complementary and help close gaps as a Google Ad Grants account will never outbid ads from a Paid Google Ads Account. It also allows you to leverage more campaign types, bidding opportunities and more.<\/span><\/p>\n<h2><\/h2>\n<h2>Q&amp;A<\/h2>\n<p><span style=\"font-weight: 400;\">This last section answers some of the questions we received from our audience that may not have been answered above:<\/span><\/p>\n<ul class=\"list-disc\">\n<li style=\"list-style-type: none;\">\n<ul class=\"list-disc\">\n<li style=\"list-style-type: none;\">\n<ol>\n<li>\n<h3>Eligibility, program rules, and account access<\/h3>\n<\/li>\n<\/ol>\n<\/li>\n<li style=\"list-style-type: none;\">\n<ul class=\"list-disc\">\n<li aria-level=\"1\"><b>Do Canadian organizations qualify for Google Ad Grants? <\/b><span style=\"font-weight: 400;\">Yes, Google Ad Grants under the Google for Nonprofits program, is available in Canada.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"list-style-type: none;\">\n<ul class=\"list-disc\">\n<li aria-level=\"1\"><b>Is the grant open to all charities? <\/b><span style=\"font-weight: 400;\">No, there are some restrictions for educational institutions, health organizations and government entities.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"list-style-type: none;\">\n<ul class=\"list-disc\">\n<li aria-level=\"1\"><b>What rules or terms do we need to follow to use Google Ad Grants? <\/b><span style=\"font-weight: 400;\">You can review the <\/span><a href=\"https:\/\/support.google.com\/nonprofits\/answer\/9314402?hl=en\"><span style=\"font-weight: 400;\">Google Ad Grant policies here.<\/span><\/a> <span style=\"font-weight: 400;\">General Google Ad policies must also be followed.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"list-style-type: none;\">\n<ul class=\"list-disc\">\n<li aria-level=\"1\"><b>Can we use it with more than one website? <\/b><span style=\"font-weight: 400;\">It can be used with more than one website but the charity must own the website and the websites must comply with Google policies, for example, be malware free.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"list-style-type: none;\">\n<ul class=\"list-disc\">\n<li aria-level=\"1\"><b>Is there an expiry date if a Google Ad Grant has been approved but hasn\u2019t been used? <\/b><span style=\"font-weight: 400;\">No, there is no expiry date as the program continues indefinitely.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul class=\"list-disc\">\n<li style=\"list-style-type: none;\">\n<ul class=\"list-disc\">\n<li style=\"list-style-type: none;\">\n<ol start=\"2\">\n<li>\n<h3>Setup, management, and time commitment<\/h3>\n<\/li>\n<\/ol>\n<\/li>\n<li style=\"list-style-type: none;\">\n<ul class=\"list-disc\">\n<li aria-level=\"1\"><b>What is the workload required to get this going\/ how long does it take to set up and maintain a campaign? <\/b><span style=\"font-weight: 400;\">It takes roughly 1-7 days for setup and validation, 8-14 days for build and measurement and ongoing management is recommended, at least twice a month. However, this can still vary depending on the comfort level of the user with Google Ads.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"list-style-type: none;\">\n<ul class=\"list-disc\">\n<li aria-level=\"1\"><b>What can small charities do if the setup, management and time commitment is beyond the team\u2019s capacity? <\/b><span style=\"font-weight: 400;\">Not everything needs to be done at once. Charities may also choose to use <\/span><a href=\"https:\/\/www.google.com\/grants\/get-help\/nonprofit-marketing-immersion\/\"><span style=\"font-weight: 400;\">pro bono account support<\/span><\/a><span style=\"font-weight: 400;\"> or enlist the help of <\/span><a href=\"https:\/\/www.google.com\/grants\/get-help\/certified-professional-agencies\/\"><span style=\"font-weight: 400;\">professional account managers<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"list-style-type: none;\">\n<ul class=\"list-disc\">\n<li aria-level=\"1\"><b>Can we save progress on a campaign draft without completing the whole thing at once? <\/b><span style=\"font-weight: 400;\">Yes, campaign drafts are saved automatically.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul class=\"list-disc\">\n<li style=\"list-style-type: none;\">\n<ul class=\"list-disc\">\n<li style=\"list-style-type: none;\">\n<ol start=\"3\">\n<li>\n<h3>Fundraising goals, nonprofit use cases, and other<\/h3>\n<\/li>\n<\/ol>\n<\/li>\n<li style=\"list-style-type: none;\">\n<ul class=\"list-disc\">\n<li aria-level=\"1\"><b>How easy is it, and what would it cost, to use this program to increase awareness and support for XYZ? <\/b><span style=\"font-weight: 400;\">The Google Ad Grants program is free to charities, its ease of use and effectiveness depends on the way the account is managed.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"list-style-type: none;\">\n<ul class=\"list-disc\">\n<li aria-level=\"1\"><b>How should a charity use Ad Grants if we\u2019re not open to the public and don\u2019t rely on customers, reviews, or foot traffic? <\/b><span style=\"font-weight: 400;\">Try to think about the resources and searches that those interested in your mission may be looking for. For example, a wildlife shelter that does not have any interaction with the public, could still attract supporters by developing resources for people to support wildlife conservation in their backyard.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"list-style-type: none;\">\n<ul class=\"list-disc\">\n<li aria-level=\"1\"><b>Why choose Google Ads over Meta ads? What are the differences? <\/b><span style=\"font-weight: 400;\">Google Search Ads are search intent based whereas targeting for other platforms are based on demographic or behavioural targeting. One is not inherently better than the other, they have different strengths and parts to play in the user journey.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"list-style-type: none;\">\n<ul class=\"list-disc\">\n<li aria-level=\"1\"><b>What are the implications for data sovereignty and privacy for nonprofits and their supporters? <\/b><span style=\"font-weight: 400;\">To use Google Ads compliantly, Canadian nonprofits must update their privacy policy to disclose US data transfers, deploy an opt-in cookie banner using Google<\/span><a href=\"https:\/\/developers.google.com\/tag-platform\/security\/guides\/consent\"> <span style=\"font-weight: 400;\">Consent Mode<\/span><\/a><span style=\"font-weight: 400;\"> to block tracking prior to user approval, disable remarketing lists built around sensitive issues (like health or hardships) under Google&#8217;s<\/span><a href=\"https:\/\/support.google.com\/adspolicy\/answer\/143465?hl=en\"> <span style=\"font-weight: 400;\">Personalized Advertising Policy<\/span><\/a><span style=\"font-weight: 400;\">, and strip donor PII from donation page URLs.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Key Resources &amp; Next Steps<\/h2>\n<ul class=\"list-disc\">\n<li style=\"list-style-type: none;\">\n<ul class=\"list-disc\">\n<li style=\"list-style-type: none;\">\n<ul class=\"list-disc\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Google Ad Grants Website: <\/b><span style=\"font-weight: 400;\">The official homepage for the program, providing an overview, eligibility criteria, and links to apply.\u00a0<\/span>\n<ul class=\"list-disc\">\n<li style=\"font-weight: 400;\" aria-level=\"2\"><a href=\"https:\/\/www.google.com\/grants\/\"><span style=\"font-weight: 400;\">https:\/\/www.google.com\/grants\/\u00a0<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Google Ad Grants Help Center: <\/b><span style=\"font-weight: 400;\">The primary source for official documentation, how-to guides, policies, and troubleshooting.\u00a0<\/span>\n<ul class=\"list-disc\">\n<li style=\"font-weight: 400;\" aria-level=\"2\"><a href=\"https:\/\/support.google.com\/grants\"><span style=\"font-weight: 400;\">https:\/\/support.google.com\/grants\u00a0<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Google for Nonprofits Help Center: <\/b><span style=\"font-weight: 400;\">Since Ad Grants is part of the Google for Nonprofits program, this site contains broader information about eligibility and other available tools.\u00a0<\/span>\n<ul class=\"list-disc\">\n<li style=\"font-weight: 400;\" aria-level=\"2\"><a href=\"https:\/\/support.google.com\/nonprofits\"><span style=\"font-weight: 400;\">https:\/\/support.google.com\/nonprofits\u00a0<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tips for success with Google Ad Grants:<\/b><span style=\"font-weight: 400;\"> A key page within the help center outlining best practices for account structure, ad creation, keyword selection, conversion tracking, and bidding.\u00a0<\/span>\n<ul class=\"list-disc\">\n<li style=\"font-weight: 400;\" aria-level=\"2\"><a href=\"https:\/\/support.google.com\/nonprofits\/answer\/98870\"><span style=\"font-weight: 400;\">https:\/\/support.google.com\/nonprofits\/answer\/98870\u00a0<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Google Ad Grants Community Forum: <\/b><span style=\"font-weight: 400;\">A public forum to ask questions, share tips, and learn from other Ad Grants users and product experts.\u00a0<\/span>\n<ul class=\"list-disc\">\n<li style=\"font-weight: 400;\" aria-level=\"2\"><a href=\"https:\/\/support.google.com\/grants\/community\"><span style=\"font-weight: 400;\">https:\/\/support.google.com\/grants\/community\u00a0<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ad Grants Certified Professionals Community Directory: <\/b><span style=\"font-weight: 400;\">If you need hands-on help, this directory lists agencies and consultants who specialize in managing Ad Grants accounts.\u00a0<\/span>\n<ul class=\"list-disc\">\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">You can find links to this directory within the &#8220;Tips for success&#8221; page.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Google Ad Grants Setup Guide &amp; Video Lessons: <\/b><span style=\"font-weight: 400;\">Step-by-step instructions and video tutorials on launching successful campaigns.\u00a0<\/span>\n<ul class=\"list-disc\">\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Often linked within the &#8220;Tips for success&#8221; page and throughout the Ad Grants Help Center.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Understanding Budgets and Bidding in Ad Grants:<\/b><span style=\"font-weight: 400;\"> Explains the $10,000 USD monthly budget, daily spending limits, and recommended Smart Bidding strategies.<\/span>\n<ul class=\"list-disc\">\n<li style=\"font-weight: 400;\" aria-level=\"2\"><a href=\"https:\/\/support.google.com\/grants\/answer\/1332166\"><span style=\"font-weight: 400;\">https:\/\/support.google.com\/grants\/answer\/1332166\u00a0<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Google Ad Grants Access Form: <\/b><span style=\"font-weight: 400;\">Utilize this form to gain access to your Grants account if you lost access.\u00a0<\/span>\n<ul class=\"list-disc\">\n<li style=\"font-weight: 400;\" aria-level=\"2\"><a href=\"https:\/\/support.google.com\/nonprofits\/contact\/grants_account_access_no_info\"><span style=\"font-weight: 400;\">https:\/\/support.google.com\/nonprofits\/contact\/grants_account_access_no_info<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>This blog is adapted from our Google Ad Grants webinar with the Google Team and has been reviewed by the same subject matter experts &#8211; &#8230; <a href=\"https:\/\/www.canadahelps.org\/en\/charity-life\/digital-marketing\/get-found-by-donors-and-volunteers-unlock-10000-month-in-free-google-search-ads\/\" id=\"canadahelp-blog-meta\">Read more<\/a><\/p>\n","protected":false},"author":61,"featured_media":60051,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1105],"tags":[],"class_list":["post-60046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":{"meta_description":"","author_bio":false,"date_to_display":true,"hide_page_title":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Get Found by Donors and Volunteers: Unlock $10,000\/Month in Free Google Search Ads | CanadaHelps - Donate to any charity in Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.canadahelps.org\/en\/charity-life\/digital-marketing\/get-found-by-donors-and-volunteers-unlock-10000-month-in-free-google-search-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get Found by Donors and Volunteers: Unlock $10,000\/Month in Free Google Search Ads | CanadaHelps - Donate to any charity in Canada\" \/>\n<meta property=\"og:description\" content=\"This blog is adapted from our Google Ad Grants webinar with the Google Team and has been reviewed by the same subject matter experts &#8211; 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