Unwrapping Gifts of Health with Customizable Donation Forms
As one of the most-respected African-based charities in the world, Amref Health Africa’s mission is to deliver crucial health care services to the most vulnerable communities, with a focus on the health of women and children. When Amref took the leap into digital fundraising for their Gifts of Health holiday catalogue, they partnered with CanadaHelps by using Customizable Donation Forms for each symbolic gift item.
Amref was also able to incorporate Google Tag Manager into individual embedded, mobile-friendly forms, in order to closely track each gift’s performance from their website. This provided increased visibility on key metrics that were essential to making strategic fundraising decisions for future campaigns.
With the support of CanadaHelps’ Customizable Donation Forms, the organization increased their donations by 30% over the previous year.
We are proud to be part of Amref Health Africa’s success.
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