Over the winter of 2002-2003, 29 people died in avalanches in Canada, including seven teenagers on a school outing. This incident in particular prompted a public outcry for improved public avalanche safety programs. In the absence of any government agency with a mandate for this role, Avalanche Canada was incorporated in 2004 to serve as Canada's national public avalanche safety organization. Avalanches are the deadliest natural hazard in Canada, killing more people annually than all other natural hazards. Our focus is to prevent avalanche accidents by promoting training, self-reliance and respect for the mountains. We are internationally recognized for leadership in avalanche accident prevention.