Team Tough Mudder For Tough S.O.B.s
the Tough S.O.B. initiative
Fighting cancer is tough. Are you?
Test your toughness by joining our Tough Mudder team. We're going to kick ass by doing a 5k Tough Mudder that'll raise money to empower cancer patients fighting the toughest battle of their lives. All proceeds go to Hats On Heads, a registered charity that donates free Tough S.O.B. Toques to cancer patients at the Princess Margaret Cancer Centre and Sunnybrook's Odette Cancer Centre.
What's a Tough S.O.B. Toque? It's a cool toque with the logo “Tough S.O.B.” printed backwards, so that only the wearer can see the message when looking in the mirror. It is a powerful and private reminder to the wearer that he/she is a Tough S.O.B. and can face cancer with courage and dignity. For every toque or t-shirt purchased on the charity’s website, and for every donation made, a free toque is given to a cancer patient. For more information, please check out www.toughsob.org/.