Information sur les billets
Saturday, November 4, 2017
Featuring Clive Veroni, author of Spin: how politics has the power to turn marketing on its head.
Also at the dinner, W.A. ‘Sandy’ Henderson will receive the KNOXFRA Award of Honour.
6:00 p.m. Reception
7:00 p.m. Dinner
Each household that purchases tickets before October 6 will receive a complimentary copy of Spin!
Clive Veroni is a leading marketing strategist. He is a consultant on brand positioning, marketing strategies, new product development and advertising to a wide variety blue-chip clients across North America. He founded Leap Consulting in 1999. Prior to that he had a successful advertising career, including several years as partner and president of Stringer Veroni Ketchum Advertising before selling his firm to Omnicom. Born in South Africa, he now lives in Toronto, Canada.
For decades, political strategists tapped into the creative brain trust of the advertising world to uncover new ways of reaching and persuading voters, in a one-way flow of knowledge from Madison Avenue to Washington. Now the tide is turning.
In the age of social media and digital communication, where anyone with a smartphone is a potential broadcaster or publisher, marketers are having to learn how to communicate in a whole new way. And they’re taking those lessons from the world of politics.
In Spin, Clive Veroni traces this transformation, as the lessons of political campaigning move from the war room to the boardroom. It’s a subject all of us as voters and consumers should care about, as marketers and political strategists seek to use increasingly sophisticated techniques to influence what we believe and how we behave.