WHAT WE DO
Watershed Watch Salmon Society advocates for BC’s wild salmon and the waters in which they swim. We have been exposing threats to salmon and their habitats, calling for conservation action, and bringing real solutions to the table since 1998.
HOW WE DO IT
Scientific expertise—Working with scientists from universities, other non-profits, governments, First Nations, and the private sector.
Strategic alliances—Partnering with like-minded groups to amplify our effectiveness.
Bearing witness—Having boots on the ground, eyes on the water, and a seat at the tables that influence wild salmon management.
Public engagement—Informing citizens, engaging with them, and providing tools for effective advocacy.
Balance—Taking a reasonable, solutions-based approach to difficult issues, and putting improvement before ideals.
Courage—Not shying away from holding government, industry, and others to account.
OUR THEORY OF CHANGE
We better protect wild salmon and their habitat by engaging, organizing, and galvanizing our supporters, earning their trust, respect and help, by marshaling evidence of threats and championing solutions.