{"id":18951,"date":"2017-12-21T09:32:57","date_gmt":"2017-12-21T14:32:57","guid":{"rendered":"https:\/\/www.canadahelps.org\/?p=18951"},"modified":"2017-12-21T17:38:14","modified_gmt":"2017-12-21T22:38:14","slug":"un-message-des-fetes-de-la-part-de-notre-presidente-directrice-generale","status":"publish","type":"post","link":"https:\/\/www.canadahelps.org\/fr\/la-vie-caritative\/messages-de-la-pdg\/un-message-des-fetes-de-la-part-de-notre-presidente-directrice-generale\/","title":{"rendered":"Un message des F\u00eates de la part de notre pr\u00e9sidente-directrice g\u00e9n\u00e9rale"},"content":{"rendered":"

\"\"Alors qu\u2019approche le temps des F\u00eates (p\u00e9riode d\u2019une tr\u00e8s grande importance pour la collecte de fonds), je r\u00e9fl\u00e9chis au r\u00f4le vital que jouent les organismes de bienfaisance dans notre vie et au travail que nous devons tous faire afin d\u2019assurer durablement leur succ\u00e8s.<\/p>\n

R\u00e9cemment, nous avons publi\u00e9\u00a0Le rapport sur les dons<\/i><\/a><\/strong>\u00a0(notre premier rapport annuel en la mati\u00e8re) qui examine de fa\u00e7on approfondie et interactive le secteur caritatif canadien. Il s\u2019agit d\u2019un rapport crucial qui traite d\u2019enjeux cl\u00e9s pour le secteur caritatif. Nous avons d\u00e9couvert que, en tenant compte de l\u2019inflation, les Canadiens ont fait 7 % moins de dons en 2015 qu\u2019en 2006, soit une diminution d\u2019environ 600 millions de dollars; et cette diminution touche surtout les plus petits organismes.<\/p>\n

Nous avons pr\u00e9sent\u00e9 au public canadien ce rapport qui suscite la r\u00e9flexion. Il a \u00e9t\u00e9 accueilli avec beaucoup d\u2019int\u00e9r\u00eat par la presse et a aliment\u00e9 les discussions; quant \u00e0 moi, j\u2019ai accord\u00e9 plus de cinq entrevues afin d\u2019expliquer les tendances et ce qui risque de se produire si ces tendances se maintiennent.<\/p>\n

Pour CanaDon, ce rapport constitue un autre moyen d\u2019agir en vue de favoriser l\u2019avenir et la prosp\u00e9rit\u00e9 du secteur caritatif et, en particulier, des plus petits organismes qui n\u2019ont peut-\u00eatre pas les ressources ou les comp\u00e9tences n\u00e9cessaires afin d\u2019exposer les enjeux et d\u2019orienter la perception de la population. Nous investissons temps et argent pour faire conna\u00eetre les difficult\u00e9s auxquelles se heurtent les organismes de bienfaisance canadiens \u2014 ainsi que CanaDon, car nous sommes nous aussi un organisme de bienfaisance.<\/p>\n

Le rapport sur les dons<\/i>\u00a0a d\u00e9voil\u00e9 une autre tendance : la forte croissance des dons en ligne (22,5 % par ann\u00e9e sur CanaDon, de 2006 \u00e0 2015), ce qui t\u00e9moigne de la facilit\u00e9 des dons en ligne et de la vitesse avec laquelle le commerce s\u2019oriente vers le num\u00e9rique. Selon le rapport 2017 de Future World Giving, les dons en ligne (y compris \u00e0 partir d\u2019appareils mobiles) pourraient devenir, d\u2019ici quelques ann\u00e9es, la principale source des dons. Il est clair que la capacit\u00e9 de faire des collectes de fonds en ligne aura un effet d\u00e9cisif sur l\u2019avenir de tous les organismes de bienfaisance.<\/p>\n

Chez CanaDon, nous travaillons fort en vue de d\u00e9velopper des outils abordables et conviviaux pour la collecte de fonds en ligne, de m\u00eame que des ressources \u00e9ducatives, dans le but d\u2019aider tous les organismes \u00e0 recueillir des fonds. Cette ann\u00e9e uniquement, nous avons am\u00e9lior\u00e9 notre plateforme pour\u00a0la collecte de fonds entre particuliers<\/a><\/strong>, nous avons lanc\u00e9 nos\u00a0formulaires de don multi\u00e9tapes<\/a><\/strong>\u00a0et nous avons adapt\u00e9 nos pages de don en y ajoutant les plus r\u00e9centes fonctionnalit\u00e9s en mati\u00e8re de commerce \u00e9lectronique. Par ailleurs, nous avons soulign\u00e9 avec fiert\u00e9 le 150e anniversaire du Canada, le 3e Grand d\u00e9fi caritatif canadien et la 5e \u00e9dition canadienne de Mardi je donne, en fournissant aux organismes de nouvelles occasions de recueillir des fonds et en suscitant la g\u00e9n\u00e9rosit\u00e9 des Canadiens de l\u2019Atlantique au Pacifique.<\/p>\n

Les grandes tendances que nous avons r\u00e9v\u00e9l\u00e9es dans\u00a0Le rapport sur les dons<\/i>\u00a0montrent l\u2019urgence, pour tout le secteur, de d\u00e9montrer aux Canadiens le r\u00f4le vital des petits et moyens organismes de bienfaisance au Canada. C\u2019est l\u2019impact des organismes tels que le v\u00f4tre qui nous motive \u00e0 aller de l\u2019avant.<\/p>\n

Toute l\u2019\u00e9quipe de CanaDon vous offre ses meilleurs v\u0153ux; que ce temps des F\u00eates vous soit source de joie, de sens et d\u2019inspiration!<\/p>\n","protected":false},"excerpt":{"rendered":"

Alors qu\u2019approche le temps des F\u00eates (p\u00e9riode d\u2019une tr\u00e8s grande importance pour la collecte de fonds), je r\u00e9fl\u00e9chis au r\u00f4le vital que jouent les organismes … Voir plus<\/a><\/p>\n","protected":false},"author":8,"featured_media":3929,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[445],"tags":[],"class_list":["post-18951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-messages-de-la-pdg"],"acf":{"meta_description":"","author_bio":false,"date_to_display":true,"hide_page_title":false},"yoast_head":"\nUn message des F\u00eates de la part de notre pr\u00e9sidente-directrice g\u00e9n\u00e9rale | CanaDon - Faites des dons \u00e0 un organisme de bienfaisance au Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.canadahelps.org\/fr\/la-vie-caritative\/messages-de-la-pdg\/un-message-des-fetes-de-la-part-de-notre-presidente-directrice-generale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un message des F\u00eates de la part de notre pr\u00e9sidente-directrice g\u00e9n\u00e9rale | CanaDon - Faites des dons \u00e0 un organisme de bienfaisance au Canada\" \/>\n<meta property=\"og:description\" content=\"Alors qu\u2019approche le temps des F\u00eates (p\u00e9riode d\u2019une tr\u00e8s grande importance pour la collecte de fonds), je r\u00e9fl\u00e9chis au r\u00f4le vital que jouent les organismes ... 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