6 Free Promotional Opportunities for Your Charity this Holiday Season

This holiday season, CanadaHelps is on a mission to give you the tools and opportunities you need to help people discover your cause and inspire them to donate.

From GivingTuesday ideas to tax-time assets, we have you covered. Learn about the easy ways that you can participate with CanadaHelps to get the most out of this year’s giving season.

Get started today by taking advantage of these exciting opportunities:

Join the GivingTuesday movement. It’s easy!

Every year, GivingTuesday takes place on the Tuesday following Black Friday and Cyber Monday. This year, it takes place on December 1st. Make sure it’s a day where your charity maintains its share of voice and jump-starts its holiday donations!

  • Become an Official GivingTuesday Partner
  • Leverage Your Ready-to-go GivingTuesday Donation Page
  • Connect with Your Community by Joining a Civic Movement this #GivingTuesdayCa!
  • Join the #GivingTuesdayCA Conversation on Social!
  • Check out the GivingTuesday 10 Tips in 10 Minutes Video Series for More Ideas

Become an Official GivingTuesday Partner

Help us grow the GivingTuesday movement and reach our goal of 5,000 GivingTuesday partners – it’s free and easy to sign up! Once registered, your charity’s logo will appear on the official GivingTuesday website where thousands of Canadians will visit to learn more and even donate to participating charities. The new interactive map lets donors and media browse all GivingTuesday partners to discover exciting campaigns. Become an official partner today!

Leverage your Ready-to-go GivingTuesday Donation Page

As a registered Canadian charity, you have access to a ready-to-go GivingTuesday branded donation page. To access your page, visit www.GivingTuesday.ca and select “Give to Any Charity.” Search for your charity by name. Selecting your charity from the results will take you to your GivingTuesday branded donation page that you can use to accept donations online. All processing of donations, including automatic tax-receipting, will be handled by CanadaHelps and seamlessly integrated into your CanadaHelps account. Access Your ready-to-go donation page.

Connect with your Community by Joining a Civic Movement this #GivingTuesdayCa!

GivingTuesday is a powerful movement with proven traction to inspire Canadians to get involved. Joining or starting a civic movement is a concrete way to directly impact your community, and it’s free to participate! It can help you amplify your GivingTuesday campaign and connect with local residents, businesses and charities in a more personal way. We can already see so many exciting civic movements in the works. Visit GivingTuesday.ca to find a civic movement near you.

GivingTuesday Social MediaJoin the #GivingTuesdayCA conversation on social!

Join the conversation on social using the hashtag #GivingTuesdayCA. For the latest GivingTuesday news, follow @GivingTuesdayCA on Twitter.


5 social media tips for GivingTuesday:

  • On December 1st, use social media to thank your donors, volunteers and supporters. Let them know how they made a difference this year.
  • Ask your supporters to help spread awareness about your cause and GivingTuesday. Post lots of shareable content that they will want to share online.
  • Engage your supporters by asking them to share stories with you about why they give or why your cause matters to them. Make it more fun by asking them to submit #UNselfie photos.
  • Let your followers know how they can support you this GivingTuesday. Tell them about your volunteer opportunities, GivingTuesday initiatives and campaigns, fundraising pages, etc.
  • Access social media tools and resources for GivingTuesday! Download free toolkits from GivingTuesday.ca and watch the webinar Social Media Strategies for GivingTuesday.

For more GivingTuesday ideas and tips, check out the GivingTuesday 10 Tips in 10 Minutes video series, or view the GivingTuesday Charity Toolkit.

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Feature a Charitable Gift in the CanadaHelps Charitable Gift Guide

Inspire Donors with Charitable Gifts

The CanadaHelps Gift Guide: A Top-Destination for Donors this Holiday Season


The CanadaHelps Gift Guide  enables visitors to our site to browse charitable gifts ideas, choosing from gifts valued at $25 or less, $26 to $100 in value, or $101 to $250 in value.  We’ll be promoting giving charitable gifts heavily this holiday.

Easily add charitable gifts to the CanadaHelps Gift Guide and give donors a fun, new way to discover and support your cause. The possibilities for charitable gifts are endless! Charitable gifts encompass anything from physical items such as blankets, first-aid kits, vet care and building supplies, to outcomes of donations such as keeping a child in school for a month.

Gifts can be specifically for the holidays but we suggest adding gifts that work all year around!

It’s easy to promote charitable gifts on CanadaHelps!

To promote your charitable gifts, simply:

  1. Sign-in to your CanadaHelps charity account and go to the Edit Profile section
  2. Click Campaigns and then edit an existing campaign or create a new one
  3. Select the appropriate campaign type (e.g. Charitable Gift Idea: $25 or less) from the drop-down menu when setting up your page

Your campaign will be badged for the selected campaign and will automatically appear in the results presented to interested donors.

Watch this short step-by-step video to learn how to add a gift to the Holiday Gift Guide.


to add a Gift to the Gift Guide!

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PayPal 1% Donation Match

Partnering to increase our impact!

This December, PayPal will match 1% of donations made to any registered charity through CanadaHelps when using a PayPal account.

All donations between December 1st, 2015 and December 31st, 2015 made through CanadaHelps using a PayPal account are eligible for a PayPal 1% match. This includes donations made using one of your CanadaHelps Custom Donate Now pages and donations made directly on the CanadaHelps website. Eligible charities will receive their PayPal matching gift, totalling 1% of all eligible donations, in the New Year using our standard CanadaHelps disbursement process.

Donors are more motivated to give when their donations are going further. Let your donors know about the 1% PayPal match this December!


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Share Your Story

Share Your Story with the Giving Community 

The holiday season is the perfect time of year to share inspirational stories and connect with each other. From GivingTuesday to New Year’s celebrations, there will be many special moments to capture and share with Canadians.

We’re inviting you to share your cause and special holiday initiatives with the Giving Life community. These stories are key to inspiring others to get involved. Take this opportunity to make your voice heard and help donors discover your cause.

Submit Your story today. It’s easy!

We want to hear your story! Simply complete and submit the online Guest Blogger Application.

Share Your Story!


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