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Data has the power to provide invaluable insights that can transform your organization. Designed for professionals working in the charitable sector with beginner to intermediate experience working with data, the in-person workshop will begin with a data 101 crash course and then dive into the steps required to plan, prepare and execute your data strategy.
Taking a practical approach, the session will provide tangible examples and charity case studies in two areas. First, using data to grow your fundraising results. Second, using data to increase your charity’s impact. During the breakout session you'll have time to begin applying the process to your charitable organization, relevant to your role, so you can leave ready to take your data to the next level.
Light refreshments will be provided.
This event is made possible through generous funding provided by The Ontario Trillium Foundation. The Ontario Trillium Foundation is an Agency of the Government of Ontario.
Meet your facilitators:
Shannon Craig, Chief Marketing and Product Officer at CanadaHelps:
Joining CanadaHelps in July 2013, Shannon is fulfilling a long time desire to actively participate in the non-profit sector. A passionate marketer, she has extensive product marketing, research, strategic partnership and consumer marketing experience from companies including Kobo, WIND Mobile, Critical Path, FedEx and LEGO. In her role at CanadaHelps, Shannon is a key member of the leadership team which has overseen tremendous growth in users and products in the last 4 years. Shannon is excited about using data, education, and technology to increase giving and charity success in Canada. Shannon holds an Honours Bachelor of Arts degree from the University of Western Ontario, and an MBA from the Schulich School of Business.