Demystifying Data to Help You Grow Your Fundraising and Impact Results

par CanadaHelps

  • mercredi, 11 octobre 2017 de 1:00 Après-midi à 4:00 Après-midi (HAE)
  • MaRS Discovery District 101 College Street, Suite 401 (Room CR-3), Toronto , ON M5G1L7

Information sur les billets

La vente de billets pour cet événement est maintenant terminée.


Data has the power to provide invaluable insights that can transform your organization. Designed for professionals working in the charitable sector with beginner to intermediate experience working with data, the in-person workshop will begin with a data 101 crash course and then dive into the steps required to plan, prepare and execute your data strategy. 

Taking a practical approach, the session will provide tangible examples and charity case studies in two areas. First, using data to grow your fundraising results. Second, using data to increase your charity’s impact. During the breakout session you'll have time to begin applying the process to your charitable organization, relevant to your role, so you can leave ready to take your data to the next level.

Light refreshments will be provided. 

This event is made possible through generous funding provided by The Ontario Trillium Foundation. The Ontario Trillium Foundation is an Agency of the Government of Ontario.


Meet your facilitators:

Shannon Craig, Chief Marketing and Product Officer at CanadaHelps:

Joining CanadaHelps in July 2013, Shannon is fulfilling a long time desire to actively participate in the non-profit sector. A passionate marketer, she has extensive product marketing, research, strategic partnership and consumer marketing experience from companies including Kobo, WIND Mobile, Critical Path, FedEx and LEGO. In her role at CanadaHelps, Shannon is a key member of the leadership team which has overseen tremendous growth in users and products in the last 4 years. Shannon is excited about using data, education, and technology to increase giving and charity success in Canada. Shannon holds an Honours Bachelor of Arts degree from the University of Western Ontario, and an MBA from the Schulich School of Business.

Shawn Bunsee, Director of Data and Analytics at CanadaHelps:

With his passion for and experience in data, analytics and customer insights, Shawn joined CanadaHelps in July 2015.  His experience in the technology space includes roles at BlackBerry, Workopolis, Silicon Valley customer experience management software company Medallia, and healthcare data analytics firm IMS Brogan. Complementing his data skill sets are market research roles at Workopolis, Ipsos and Nielsen.  As the project manager and analytics head of CanadaHelps’ OTF-funded data strategy project, Shawn has developed the models and algorithms behind its “Personalized Discovery” recommendation engine and “Popular Now” trending charities tool.  Shawn has an Honours Bachelor of Mathematics degree from the University of Waterloo.


Underground parking is available at the MaRS Centre at a cost of $4 per half hour, to a maximum of $20. The MaRS Centre underground lot can be accessed via Elizabeth Street, just south of College Street on the west side of the road. It can also be accessed via University Avenue when driving northbound, just past the Peter Munk Cardiac Centre, south of College Street. Substantial additional parking is available at a host of parking garages and above ground lots within a two-block radius.

Progrès réalisés dans l’atteinte de l’objectif visé

Jours pour acheter


MaRS Discovery District
101 College Street, Suite 401 (Room CR-3), Toronto , ON M5G1L7

11 octobre 2017
mercredi, 11 octobre 2017 1:00 Après-midi (HAE)


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355 Adelaide Street West
Toronto , ON

À propos de cet organisme

CanadaHelps is a charitable foundation on a mission to increase giving across Canada, making it easy to fundraise and donate online.