Our Mission

Most deaths and injuries on our roads are preventable. The Traffic Injury Research Foundation (TIRF), an independent, road safety research institute, and registered Canadian charity works to improve road safety for all Canadians.

About Traffic Injury Research Foundation (TIRF)

TIRF’s research generates new knowledge about current and emerging road safety issues that increase everyone’s risk on the road. Our publications, fact sheets and free educational resources share the latest evidence to inform decisions and actions by government, business and industry, traffic safety agencies, and non-profit organizations around the world.

TIRF’s areas of expertise include alcohol- and drug-impaired driving, distracted and fatigued driving, and speeding / aggressive driving. Our work investigates and evaluates new technologies such as alcohol interlocks, automated photo and speed enforcement and automated vehicles. We study young drivers, aging drivers, commercial vehicle drivers, pedestrians, cyclists, and motorcyclists as well as collisions between drivers and wildlife. Findings from our research influence legislation, program and policy development, enforcement, education, and driver training. At TIRF, our research identifies proven strategies to reduce deaths and injuries and keep road users safe. More importantly, our many education programs, fact sheets and infographics translate this knowledge and make it accessible to Canadians to guide conversations about how risk-taking on the road impacts the safety of everyone.

Drop It And Drive® is an education program of TIRF delivering free distracted driving prevention school presentations to Canadian teens and passenger/pedestrian safety presentations to our most vulnerable road users. Your donations help us to continue to offer these life-saving programs to Canada’s next generation of drivers.

Reaching Vision Zero and achieving zero road deaths and injuries is possible. But it requires commitment from everyone to do their part. At TIRF, we work every day to make this vision a reality. Join us with your donation to continue to share the knowledge that saves.