The mission of the Traffic Injury Research Foundation (TIRF) is to reduce deaths and injuries from road crashes by designing, promoting and implementing effective programs and policies, based on sound research.
About TRAFFIC INJURY RESEARCH FOUNDATION (TIRF)
TIRF is a national, independent charitable road safety institute. Since its inception in 1964, TIRF has become internationally recognized for its accomplishments in identifying the causes of road crashes and developing programs and policies to address them effectively.
Our work in reducing the risks for young drivers through such measures as graduated licensing, and our work on reducing the problems of drinking and driving through such measures as ignition interlocks and graduated penalties has won international acclaim. Other areas where TIRF’s work is reducing deaths and injuries include driver improvement programs, motorcycle safety, driver education and training, elderly road users and bicycle safety.
The Drop It And Drive® Program now operates under the auspices of TIRF in delivering free distracted driving prevention high school presentations to Canadian teens and passenger/pedestrian safety presentations to our most vulnerable road users. Your donations help us to continue to offer these life-saving programs to Canada’s next generation of drivers.
What People Are Saying
"The vast knowledge base and research reports that are available through the Traffic Injury Research Foundation have been extremely useful not only in the development of the overall improvement of road safety across Canada but also to other projects we have been involved in internationally."
— Mavis Johnson, President, Canadian Traffic Safety Institute
"I would highly recommend to any school, municipality or corporation in Canada to have Drop It And Drive® attend their organization to present to their students, staff or key stakeholders."
— City of Ottawa, Traffic Management and Operational Support Branch
"Parachute considers TIRF to be one of the credible sources of information and data related to motor vehicle transportation issues in Canada.[...]This information helps us provide high quality information to our networks and to inform our knowledge translation priorities."
— Pamela Fuselli, VP of Government and Stakeholder Relations, Parachute
"As a journalist who covers road safety issues on occasion, I have found Traffic Injury Research Foundation to be an exceptional resource and a repository of ‘the best in class’ research and analysis on issues like accident prevention and public safety on our roads, streets and highways."
— Robert Collison, Journalist, The Globe and Mail