Long-term Desired Outcome
To be the go-to trusted source for Canadian donors looking for information on intelligent giving.
To learn and adopt global best practices in charity analysis so Canadian donors have the best tools for intelligent giving.
Website visitors 700,000 annually by 2019. To get there by producing high-quality charity research reports that are relevant to Canadian donors giving interests.
Roll-out measuring the impact or difference charities create for their clients into the star rating. So far, 140 charities have been assessed for impact, 560 to go. This will require better data quality in charity reporting.
To continue to generate huge leverage for the donors who fund Charity Intelligence by keeping our operations lean. In 2016, on an operating budget of $230,000, Charity Intelligence informed and influenced $73 million in donations.