Our Mission

CASH is in its most concrete sense is a coalition of people, organizations, and communities who are united around the holistic vision of promoting a healthier society by promoting the acquisition of healthy habits.

CASH embodies a strategic plan to realize this vision, that involves forging a paradigm shift in the way in which preventative medicine and health promotion are practiced. A plan that promotes the culture and the practice of health promotion not only by regional health authorities and the public health sector, but by clinicians throughout the health care system, the medical establishment in general, with collaboration from other sectors such as education, government, and the private sector.

This strategic plan involves the development and promotion of tools, knowledge, networks, and alliances, as well as the use of modern communication tools, and the implementation of novel marketing and distribution methods.

Central to this strategy is the belief that the general public is receptive to this message, and that the private sector is also open and even enthusiastic about participating in and supporting health promotion initiatives. Developing partnerships with the populace and with the private sector is a core objective of CASH

Finally, CASH recognizes that health is more than the absence of disease or the net sum of healthy habits. Health is a larger concept that seeks to avoid or minimize disease, but equally to maximize quality of life. This involves much broader issues including socioeconomic status, education, freedom, autonomy, self-determination, purpose, sense of being cared for, social belonging, expectations and hopefulness. Any approach to health promotion must be seen in this broader context.

About Coalition for the Acquisition of Sound Habits (CASH) Inc.

CASH is a Canadian charity that promotes community dialogue and multi-sectorial collaboration for health. We seek to empower individuals and organizations to act as agents for health promotion within their communities by uniting around shared goals.

CASH supports and conducts health promotion research, carries out public health promotion events and campaigns, distributes online health newsletters, develops tools for health promotion at the individual and community level, and supports local health promotion chapters.

Our goal is to promote health within your community.