Drug Free Kids Canada

Registered Name: Drug Free Kids Canada / Jeunesse sans drogue Canada

Business Number: 896474319RR0001

Our Mission

Drug Free Kids Canada wants to create a movement to inspire and support parents to prevent drug abuse by their kids.

Our Vision:  To ensure that all young people will be able to live their lives free of drug or alcohol abuse.

Who we are: DFK Canada is a Canadian registered charity made up of volunteer private-sector partners from major media, advertising, production, research and corporate industries.

What we do:

  • Drug Free Kids Canada is all about PREVENTION.
  • We educate Canadian parents and grandparents on the devastating effects of illicit drug use by kids.
  • We provide parents with the tools they need to talk to their kids
  • We work with advertising agencies and media partners to create drug education/prevention messages that run on TV, radio, print and digital media across Canada.

Our strategy is simple:

  • We use our website www.drugfreekidscanada.org  as a digital platform to educate parents about teen drug use and provide them with the tools to engage in on-going conversations about drugs with their kids.
  • We use the persuasive power of on-going media messaging:
  1. to create awareness of important issues affecting youth and drugs 
  2. help modify behaviours towards the use of illicit drugs and the misuse of prescription drugs by our youth.

About Drug Free Kids Canada

Our reason d’être is: To prevent kids from using illicit drugs and from abusing prescription drugs

We do so by...

  • Educating Canadian parents on the negative effects of using illicit drugs and misusing prescription drugs.
  • Initiating national drug take back programs in conjunction with national pharmacies and their affiliates. 
  • Raising the awareness of Canadians that the issue of drugs exists in all levels of our society and to open parents'  eyes to the "Not my Kid" syndrome.
  • Just as drinking and driving has become socially unacceptable, we are attempting to educate parents and kids the use of drugs is destructive and a threat to health and well-being.
  • Raising awareness of the dangers of drugged driving by young drivers.

Drug Free Kids Canada is the only Canadian entity to undertake a national ongoing drug prevention education media campaign.

Find Out More About This Charity