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Great Canadian Giving Challenge 2021


Business No: 852661230RR0001

Great Canadian Giving Challenge 2021

Help Us Meet Our Goal to Raise $40K with the Great Canadian Giving Challenge!

ALSO! Every $1 donated enters us for a chance to WIN an additional $20,000! With that additional $20,000 we could hire 3 more students (graduate students whose thesis involves the LGBTQ community and gender studies), and who are in the process of finishing their Masters degrees. A win-win for everyone!!!

We’re fundraising for a HUGE project and we’re giving away amazing rewards and gifts!

Toronto Pride 1970 to Present as seen through the LGBTQ2+ ArQuives.

To do this, we need your help to reach our goal of $40,000!


In The Great Canadian Giving Challenge, every $1 donated to Magenta via or CanadaHelps enters us for a chance to WIN an additional $20,000! 

Now let us tell you about our new program...

HELP US MEET OUR GOAL OF $40,000 FOR Toronto Pride 1970 to Present as seen through the LGBTQ ArQuives

With the 50th anniversary of The ArQuives in 2023, Magenta and Ryerson Film + Photography Preservation and Collections Management students have joined forces to create the FIRST EVER Pride Toronto Exhibition and Publication. The significance of Toronto Pride to social development in Canada has never been seen in its historical context.

Magenta/Ryerson partnership complements and augments the ArQuives' mission to collect, preserve, and share the histories of LGBTQ2+ people in Canada in a way that reflects the diversities and values of our communities. The student researchers in this initiative will not only enjoy an unparalleled learning experience, they will connect to an important history in Canada and give it a profile to new audiences. This is intentional and ensures that the outcomes of this project have a life beyond the initiative itself.

For us to bring this program to these emerging talented curators, we need to raise these essential funds.

ALL DONATIONS ARE APPRECIATED!  Here are some REWARDS and GIFTS you can choose from:

1. $5,000 Donation - TOP VIP! - ONLY 1 spot

Custom accent wallpaper for your home, featuring an image from noted photographers Ryan Walker or Laird Kay. Includes in-person expert consultation, printing AND installation!

We might not be able to travel right now, but we can create a visual escape in your home with a custom curated art wall designed specifically for your personal space. Clare Vander Meersch is a photo editor at the Globe and Mail and art consultant. She will come to your house and work with you to create an accent wallpaper wall. This showpiece can size up to 5 feet high and 6 feet wide. Please note this reward is limited to the Greater Toronto Hamilton Area. 

We have selected two very different bodies of work to choose from donated by Magenta photographers Ryan Walker and Laird Kay. Ryan Walker is a Toronto-based photographer, specializing in documentary, editorial photography, and visual advocacy. Walker's work has been exhibited in Canada, Italy, Australia and the U.S. He has also received several awards, grants, and scholarships including PDN’s Emerging Photographer (Fall 2017), Magenta Flash Forward Emerging Photographers award, an Ontario Graduate Fellowship, and a Magnum Photos scholarship.

Laird Kay is an aviation photographer who is inspired by planes and their design. His work can be seen in Air Canada’s enRoute magazine, Travel & Leisure magazine, APEX Experience magazine, and BBC News among many others. You can find his aviation, architectural and travel photography in corporate and private collections in Canada, US, UK.

The lucky winning bid will choose one image from two very distinct bodies of work for consideration: Ryan Walker's images of nature-based landscapes or Laird Kay's slick graphic design compositions of airplanes. All printing and custom installation will be carried out by the Magenta team and is included in the cost. THIS is a ONE OFF custom wallpaper photo for your house or office!

2. $1,000 Donation - VIP - Only 8 spots!

For donations of $1,000, you will be invited to join in on our table conversations (when restrictions lift) for our upcoming project with the ArQuives and our students from Ryerson F+FPM. As the students create the exhibition and publication overview, you will be invited to join the discussions and get a birds-eye view of how all pieces tie together.

3. $500 Donation- ONLY 4 copies left!

The SOLD OUT Phantom Shanghai publication. Publishers personal stock. First 10 people, for $500 donation will receive a copy as a THANK YOU.

4. $200 Donation (10 spots available, total)

Portfolio reviews with Magenta Foundation MaryAnn Camilleri and Clare Vander Meersch, Director of Photography, Globe & Mail. Only 5 spots per person available, times two for a total of 10 spots. First come, first served.

All donations & gifts over $20 will receive a tax receipt.

Why Support Magenta? Here are some of our successes: 

  • 16 years of active support for ALL visual arts including but not exclusive; photography, mixed media, Indigenous art and painting
  • 100 books of photography and arts published 
  • 29 artist monographs published
  • 137 exhibitions mounted, nationally and internationally
  • 6,500+ students benefited from the support of educators through our Incubator Program
  • 4,500+ artist careers launched via individualized mentorship, presentation and publication opportunities
  • $150,000 in scholarships and bursaries awarded to participants in our programs
  • $120,000 in direct awards by Magenta to our winners
  • 8 Canadian cities have benefitted from Magenta projects: Toronto, Montreal, Vancouver, Calgary, St. John’s, Cape Dorset, Grande Prairie, Edmonton 
  • 6 US cities have benefitted from Magenta projects: Boston, New York, Chicago, Pittsburgh, Washington D.C., Los Angeles
  • 6 international cities have benefitted from Magenta projects: Shanghai, London, Madrid, Sydney, Buenos Aires, Mexico City

AND During a pandemic we released a competition for lens based artists for $10,000 to help them get UNSTUCK!