Engaging Major Donors And Donor Advisors For GivingTuesday

WED. OCT 26 2022

GivingTuesday is a global day of generosity, and most of the fundraising work we do tends to be at the annual giving level and focused on acquisition. Has your fundraising team integrated the opportunity to engage major gift donors who give using securities, insurance and bequests? Donor-advised public foundations are the fastest-growing source of funding potential in Canada and yet most charities ask for $20 on GivingTuesday when you could be raising major gifts, whatever that means to your charity.

Watch speaker Paul Nazareth, who was part of the CanadaHelps team when GivingTuesday launched, and whose current organization is a bridge between charities and professional advisors in tax, financial and estate planning. You’ll leave feeling more confident about your GivingTuesday strategy and how to raise big gifts from supporters in collaboration with their advisors all year ‘round!