Tapping Into the Power of P2P Campaigns

Peer-to-peer campaigns help you unlock the fundraising potential of your entire supporter network by turning passionate advocates into active fundraisers. Learn how to run a peer-to-peer campaign from start to finish, from setting goals and recruiting fundraisers to managing logistics and driving donations.

• Learn how to set clear, measurable objectives for your P2P campaign that align with your organization’s mission and capacity.
• Identify the foundational basics you must consider, such as budget, timeline, technology platform, and event type.
• Discover strategies to effectively market your peer-to-peer event, using storytelling, email, and social media to recruit and motivate fundraisers.
• Bonus: An Action Checklist and Email Templates for your Fundraisers are included in this free resource